Tag Archives: reporting

Facebook’s Algorithm Updates: How We’re Being Affected

Facebook metrics chart with organic and paid data

The ever-changing world of Facebook metrics.

In January, Facebook announced it would be prioritizing content from “friends, family and groups” in our news feeds. Of course, this caused a collective freakout from those of us who manage brand pages.

What does it all mean and how is it affecting reach and engagement for brands? After monitoring and analyzing three months of data, here is what we’ve found with our clients: Read more after the jump…

New Features for Your Fourth of July Week


It seems you can’t even take a couple of days off to celebrate America’s independence without missing new updates to nearly every social media platform. When Instagram zigs, Snapchat seems to zag – the latest in big updates to each platform are listed in this week’s reads below.


CNBC: Snap Now Lets Users Add Links to Snaps
It’s been a long time coming, but Snapchat users can now add links to their snaps via the new feature they’re calling “Paperclip.” The feature moves Snapchat ahead of rival Instagram when it comes to flexibility in driving traffic to outside sources, which of course has a ton of traffic/conversion potential. Read more after the jump…

How Nonprofits Can Demonstrate ROI to Partners

Student Advocacy Annual Report Example of How Nonprofits Can Demonstrate ROI to Partners Demonstrating ROI for a grant or a sponsorship is critical for nonprofits to maintain and build long-term partnerships with businesses. There are some foundations that require their own lengthy reporting, but if they don’t, read on.

Whether we’re talking about a $1,000 or $100,000 sponsorship program, nonprofits should track everything and provide a follow-up report specifically tailored to the grant/sponsorship’s support. This report doesn’t have to be a massive document; it actually should be a simple 1-5 page report, or better yet, a PowerPoint. These can be thought of as mini annual reports.

Here’s what to include: Read more after the jump…

Reporter Talks About Being Human In Goodbye Column

Jack Broom Seattle Times

Using the two-way radio in a photographer’s car, Jack Broom calls the newsroom with the details of a breaking story in 1978. (Greg Gilbert/The Seattle Times)

Over the years, I’ve read many farewell columns by retiring or transitioning journalists.

Even before the profession hit this sustained downturn, I mostly thought these columns were self-serving, focusing on the glory days of news reporting, and self-aggrandizing about news stories uncovered.

With so many departing journalists, the farewell column has become cliché, and editors are surely loathed to provide the opportunity to all those leaving. And readers, remember them, aren’t interested.

This week, however, I came across a particularly poignant goodbye column by a reporter retiring from The Seattle Times after nearly 40 years.

Jack Broom was a general assignment reporter, which means he usually covered the big stories of the day, and when there wasn’t breaking news, he would work on occasional feature stories. General assignment reporters are a special breed; they can cover a legislative hearing one day and a volcanic eruption the next with the same grace and poise.

Broom started reporting when newsrooms were filled with typewriters, and over the years had the dubious honor of writing obituaries for his colleagues. There are few journalists left like him.

Broom saw his role as a journalist quite simply. “My goals have been straightforward: To tell readers something about the community and world they live in, and — if possible — help them enjoy the time they spent with the newspaper.”

Read more after the jump…

Newsweek’s Move to All-Digital and the Future of Printed News

Newsweek’s first issue, Feb. 17, 1933

I don’t know why I was surprised when I recently read that Newsweek was discontinuing its printed edition. The writing had been on the wall for some time (no pun intended). After the merger in 2010 with The Daily Beast, resulting in longtime, prestigious reporters and editors such as Fareed Zakaria and George Will leaving, the magazine was never the same. Still, it’s disappointing; Newsweek was first published 80 years ago.

Newsweek’s announcement got me thinking about other magazines that have shut down or gone to an all-digital format. Some quick research turned up the following recognized magazines that have ceased operations in the past year: Smart Money, Gourmet, Healthy Cooking and something called Nintendo Power.

When I looked at my super skinny Denver Post this morning, I can’t help but wonder when the printed news pages will cease to exist. According to PR Daily, 152 newspapers shut down in 2011. (Although, in a recent Audit Bureau Circulation report circulation at many papers is up when you combine print and digital readership).

A common theme that you hear from reporters today is that they’re covering so many different topics or beats that they can no longer focus on in-depth stories, or cover anything but breaking news.

Has the 4th estate lost its power to serve that important watchdog role and oversight of our political, community and business leaders?

Are we losing out as a nation when the printed news pages are disappearing and we’re moving to a digital, scan the news on Twitter, more condensed format?  Can citizen journalists pick up where traditional reporters have left off?

These are questions and topics that are worthy of further discussion. With that said, check out magazines that have outlasted Newsweek for a bit of humor.