Onefold Denver restaurant owner, Mark Nery, is a regular critic of his online critics (Photo: Instagram)
Consider your audience’s response.
That’s a cardinal rule for consumer brands when developing digital content. But does the same now go for consumers aiming to critique these brands online?
In an age in which critics have become brands unto themselves, that notion is certainly an interesting one. And one of my favorite Denver restaurants provides a captivating case study.
If you’re a brunch junkie, you’ve done yourself a disservice if you haven’t been to Onefold in Denver, a quaint spot that artfully weaves comfort foods of the Asian, French and Mexican persuasions. That is to say, there’s always a line out the door and it’s highly likely you’ll be dining amidst a sea of chambray and skinny jeans.
As review sites like Yelp, Angie’s List and TripAdvisor continue to grow both in consumer use and search engine value, we at GFM receive more frequent questions from clients regarding how to manage a brand’s reputation on these sites. While in the eyes of a business owner review sites can look like the “Wild West,” understanding the etiquette associated with each platform and spending time to monitor and engage in a meaningful manner can go a long way.
We asked our friends Tiffany Nieslanik, Yelp Regional Director – West, and Frances Grinsfelder, Denver Yelp Community Manager, to provide some of their best tips to help navigate reviews: