Tag Archives: rudawsky

Twitter vs. NYT: What is the better business model?

By Gil Rudawsky | Published: May 13, 2013

The debate over which business model has a brighter future—The Gray Lady or the bright, shiny penny that is Twitter—spilled over into media circles this last week. In the world of PR, the discussion has been taking place in client meetings and communications planning sessions for several years. Still, it remains unclear whether the industry [...]

Posted in In the News, Issues Management | Also tagged expert, gil, media, New York Times, pay pal, paypal, Social Media, thiel, Twitter | : Gil Rudawsky | Leave a comment

NBC Spat With Emanuel Brothers, Hickenlooper Outburst

By Gil Rudawsky | Published: April 1, 2013

The softball interview is under attack. Just landing an interview with an important figure is not enough to get a credibility boost. National news reporters are expected to ask tough questions, and do so without upsetting the interview subject or the handlers. It’s a tough needle to thread, but if they fail, the reporters risk [...]

Posted in Crisis Communication, In the News, Issues Management | Also tagged 9news, crisis, denver, Emanuel, gil, hickenlooper, media, NBC, news, rahm, training | : Gil Rudawsky | Leave a comment

GroundFloor Media’s Gil Rudawsky Offers
Crisis Response Tips for Denver Business Journal

By Gil Rudawsky | Published: March 25, 2013

An integral part of a crisis-response plan is providing clear, honest messages to various audiences that might be affected by the bad news. Yes, you need to spend time responding to allegations and working with the media. But keeping other key audiences in the loop as well often can take the sting out of a [...]

Posted in Crisis Communication, Crisis Planning, Uncategorized | Also tagged business, communication, crisis, denver, expert, gil, journal, planning, recovery | : Gil Rudawsky | Leave a comment

Labeling GMOs a good PR move by Whole Foods

By Gil Rudawsky | Published: March 15, 2013

Whole Foods has changed the way many Americans shop for groceries, but is its decision to create a so-called “health-halo” with GMO-labeling going too far? The fast-growing and sometimes irreverent grocery chain announced last week that it will label all products on its shelves that contain genetically modified ingredients or organisms (GMOs). As part of [...]

Posted in In the News, Issues Management | Also tagged crisis, denver, gil, gmo, issues management, Mackey, Public Relations, Whole Foods | : Gil Rudawsky | Leave a comment

The cringe-worthy things journalists do

By Gil Rudawsky | Published: March 2, 2013

The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: This week marks four years since I became a PR professional after spending nearly two decades as a newsman. Since going down with the ship when the Rocky Mountain News stopped the presses after 150 years, I’ve had few [...]

Posted in Crisis Communication, Issues Management, Public Relations | Also tagged crisis, expert, gil, media, reporters, romenesko, training | : Gil Rudawsky | Leave a comment

Wary Public Digest Food Labeling Scandals

By Gil Rudawsky | Published: February 25, 2013

The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: There are few instances that upset the public more than being lied to, particularly about what they’re eating. In the last month, there have been several huge misrepresentations about food products, starting with the ongoing horsemeat scandal [...]

Posted in Crisis Communication, In the News | Also tagged crisis, denver, europe, gil, horsemeat, PR, seafood | : Gil Rudawsky, Jon Woods | Leave a comment

21 Top Editors Leaving NY Times,
What Does It Mean For Journalism?

By Gil Rudawsky | Published: February 11, 2013

The following is an excerpt from an article written by GroundFloor Media’s Gil Rudawsky for Ragan’s PR Daily: The world caught a glimpse of the future of print journalism in December with The New York Times’ publication of “Snow Fall,” a story about an avalanche that unifies text and multimedia to dramatic effect. With “Snow Fall,” [...]

Posted in Crisis Communication, In the News, Issues Management | Also tagged crisis, editors, gil, journalism, media, new, relations, times, york | : Gil Rudawsky | Leave a comment

7-point checklist to prepare for a holiday break

By Gil Rudawsky | Published: December 17, 2012

The following is an excerpt from a story published by the GroundFloor Media’s Gil Rudawsky at Ragan’s PR Daily. As you check off the final items on your to-do list before holiday break—assuming you’re taking a few days off for the holidays—take a few minutes to review the following crisis PR prep list just in [...]

Posted in Crisis Communication | Also tagged communication, crisis, denver, expert, gil, tips | : Gil Rudawsky | Leave a comment

Newspaper faces crisis after it finds reporter made up sources for years

By Gil Rudawsky | Published: December 10, 2012

The media is usually the bearer of bad news, but what happens when one of their own violates the journalistic code of ethics? In what is becoming an all too common occurrence, veteran reporter Karen Jeffrey from the Cape Cod Times was called out this week for being a serial fabricator. Apparently, she’d been making [...]

Posted in Crisis Communication, Issues Management | Also tagged crisis, fake, gil, groundfloor, journalism, media, reporter, sources | : Gil Rudawsky | Leave a comment

Managing client expectations: 6 guidelines for PR firms

By Gil Rudawsky | Published: December 3, 2012

Public relations is like owning stock—it’s a long-term investment. Despite what some clients expect, big media hits that come a week into a PR campaign are few and far between. A steady drip of media hits is more realistic and better in the long-run. I know from being a journalist, and now as a PR [...]

Posted in Crisis Communication, Strategic Communications | Also tagged client, denver, expectations, gil, groundfloor, Public Relations | : Gil Rudawsky | Leave a comment