As communicators, it’s hard not to have an admiration for one of the toughest PR jobs on earth: The White House Press Secretary. Watching the current White House Press Secretary, Sarah Huckabee Sanders, bob and weave on a daily basis, got me thinking about this challenging role and one of the most famous press secretaries, C.J. Cregg of the West Wing (I know it was a TV show, but who didn’t love watching her in action?).
It has to be one of the toughest, most stressful communications jobs as every day is a crisis of some sort. According to the International Business Times, the average White House spokesperson stays in the job for two and a half years. President Trump’s first press secretary, Sean Spicer, made infamous on Saturday Night Live, lasted just 182 days.
Saturday Night Live (SNL) is no stranger to controversy and pushing the boundaries of comedy.
The latest controversy has to do with a skit about ISIS that was a parody of a Toyota commercial that ran during the Super Bowl where a father drops his daughter off at the airport as she’s embarking on her military career. Chances are the firestorm that’s taking place on media and social media will subside soon, but not before it drives thousands, if not millions of people to watch the video on its site and tune back in to SNL.
So, is controversy good for ratings? You bet. NBC Nightly News’ ratings are up due to the embarrassment it recently faced when Brian Williams admitted to “embellishing” his wartime experiences.