Tag Archives: search engine optimization

Facebook Graph Search and the Impact of Socially Influenced Search

By | Published: January 29, 2013

Facebook’s new Graph Search may signal the start of significant changes in the world of search marketing as well as in social media and customer service.

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Matt Stone Explains SEO: The Basics

By | Published: November 14, 2012

Search engine optimization (SEO) is a hot topic, but it can make a lot of us want to climb under our desks and hide as it can be really technical and overwhelming. GFM is proud to have expanded its Digital Strategy team to include our own resident SEO expert, Matt Stone, who on a daily [...]

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Reputation Management and the Search Engines – Part II

By | Published: June 12, 2012

As we mentioned in our previous post, building a strong web foundation enables rapid and effective response to crisis situations.  Assembling all the elements that comprise a strong search engine optimization (SEO) strategy requires advance planning and a strong communications background.  At GFM we strongly recommend clients consider how to implement an SEO and content [...]

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Reputation Management and the Search Engines

By | Published: June 7, 2012

In this era of online communication, a person searching for a quick answer to a question will often simply “Google It.” Don’t know what that means? Google it or read this Urban Dictionary definition… When times are good, searching for an answer online isn’t typically too scary for a brand, unless the company website doesn’t [...]

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Our Industry is Changing – Part 2

By | Published: November 23, 2009

GroundFloor Media’s most recent blog post outlined five of our top 10 takeaways from the PR News Digital PR Next Practices Summit. From SEO to social media content, here is Part 2, which highlights the biggest takeaways we’d like to share. If you missed the first part of this post click here. 6) Know what [...]

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