Finding your audience in search – or more so making it possible for your audience to find you – can be a bit of a moving target. This week we’ve got updates from both the paid (PPC) and organic (SEO) sides of search to keep you on your toes.
Ready or not, the time to convert to Expanded Text Ads (ETA) in Google pay-per-click (PPC) advertising is here.
Earlier this year, Google introduced ETAs, which provide more space for ad text over the standard text ads we’re used to, and they are better optimized for the mobile experience.
ETAs have been available to most advertisers for a few months now and many have already started to make the switch and see positive results. If you haven’t already tackled this project, don’t panic (yet!). Google will continue to support and run your existing ads until January 31, 2017. However, after that you will no longer be able to edit those existing standard text ads or create new ones – you will have to make the switch and create new expanded text ads moving forward. Read more after the jump…