Tag Archives: SEO strategy

Tackling Thin Content & The Battle Over Quality vs. Quantity

SEO Content Strategy: Tackling Thin Content & The Battle Over Quality vs. Quantity | CenterTable Digital AgencyHow many times have you heard someone say “you just need a blog!” to improve your website’s search engine optimization (SEO) strategy? Don’t get me wrong, there’s merit to this claim – when it’s done right. Fresh, quality, original content is king. But how do we define quality? Simply aiming to hit a certain number of blog posts in the name of SEO, rather than writing robust, meaningful content on the topics that are most relevant to your users is probably not worth your effort.

What is Thin Content?

So, what is thin content? And how do we make it thick? In 2011, Google rolled out the Panda update, which assigned quality scores to web pages, aiming to reward the high-quality websites and demote the low-quality websites in search results. In 2016, those filters became part of the algorithm. Google defined thin content as pages with little or no added value, typically those that include: Read more after the jump…

Turns Out Pop-Ups Annoy Google, Too

Some users find it annoying to visit a website on a mobile device and be presented with a pop-up window, preventing them from easily viewing the desired content. Turns out, Google agrees.

Google Punishes Websites With Pop-Up Ads

Photo Credit: Google

Pop-up ads, otherwise known as interstitials, are a form of interruption marketing. They are frequently used to capture email addresses, suggest related content or for legal obligations, such as age verification or accepting cookies.

Google Takes a Stand Against Interstitials

The trouble with these pop-ups is that they make it harder for users to reach the content they are interested in. In the interest of helping users find their desired content, Google recently announced that starting in January 2017 it will give priority in search results to pages without these pop-ups in place, pushing down rankings for pages using them.

Google Punishes Websites With Pop-Up Ads, Exceptions

Photo Credit: Google

Some Interstitials Are Exempt

There are, of course, some exceptions to this new rule. Websites using pop-ups to fulfill a legal obligation, private password-protected content login pages, and small banners such as app install banners, will be in the clear when used responsibly.

Time To Drop the Pop-Up?

Knowing there are literally hundreds of different signals making up the Google search algorithm, we also know this is only one factor when it comes to search engine optimization strategy. Even a web page with the “bad” pop-ups in place could still rank highly – if it has great, relevant content in place.

But Google algorithm aside, if your pop-up doesn’t fit into one of these “exempt” categories, it might be time to weight the pros and cons of keeping it anyway. Might your website be annoying more people than it’s worth – and eventually going to be taking a hit in the search engine results too?

Why Should I Care About SEO?

Content development, graphic and website design, internal communication, social media management, public relations, marketing, crisis communications, event management, video production…

With limited resources and competing demands within a typical marketing and communications team, people often ask, “why should I care about search engine optimization (SEO)?”

I’ll tell you why.

Read more after the jump…