When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when was the last time you dug deep into your user’s behavior and social media metrics to inform what you do next? This week brings us several insightful articles about testing and revising our social media strategies – with several common themes.
Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?
Social Media Today: Twitter’s testing an expanded 280 character limit with some users Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better.Read more after the jump…
We recently covered how to submit your XML sitemap to Google as part of your onsite SEO efforts, so we wanted to be sure we circled back to talk about submitting that same XML sitemap to Bing, as well.
Submitting the XML sitemap is a great way to tell search engines about all the content on your website and make it quicker and easier for the search engines to find, index and return the website in search results.
Steps to Submit the XML Sitemap to Bing
Jot down the URL for your website’s XML sitemap. For example, com/sitemap.xml.
“Five years ago, you could do SEO in your sleep. Now, you have to actually be awake.” – Bruce Clay
Mobile-first index, AMP, PWAs, featured snippets, chatbots, voice search, virtual assistants… The world of SEO is changing – and changing fast. There were 1,623 Google algorithm changes in the past year alone. That’s an average of four to five updates per day.
I had a blast learning about some of these current and upcoming changes while attending the SMX Advanced conference in Seattle this week. Three days of back-to-back sessions – chock full of nothing but search, search, search. I even joked on day two that there was some hidden meaning in the fact that several of us had to search long and hard to find not only a place to sit to eat our hot lunches, but also to find silverware with which to eat them.
By the end of day three I walked away better equipped to serve GroundFloor Media’s and CenterTable’s clients and excited to for what’s to come. This conference packed quite a punch for those who work (or play) in the search marketing world – and certainly left me wanting more. But like all good things, SMX had to come to an end (until the next one anyway). Here are a few of the many takeaways from the conference:
Top Ranking Factors and Algorithm Updates
Top ranking factors in 2017 include more content, more images and faster speeds – and, obviously, mobile/responsiveness.
The more content you have, the better your chances of ranking well. Recommended page length varies by topic, ranging from 800-2,700 words per page. The most tolerated paragraph length for a user is two to three sentences.
Focus on getting one really good backlink rather than 10 mediocre ones. And buying links on large article sites (think Forbes) are a waste of resources from an SEO perspective.
Speed is crucial: 53 percent of people will bounce out of a webpage if it takes longer than three seconds to load.
You don’t necessarily need to have a high authority website or use schema to get a featured snippet. And if you’re in position six, it can be easier to get to position zero than position one.
Mobile is Huge
60 percent of searches are conducted on mobile devices and 50 percent of website traffic comes from users on mobile devices. This trend is rapidly growing.
The Mobile-First Index is coming – although likely not until sometime in 2018. We need to be preparing now and responsive design is the preferred approach, otherwise you’ve got lots of work to do to get ready for the switch.
People research spontaneously on mobile so it’s a huge lost opportunity if you’re not there when they need you. However, people typically don’t complete their research or buy/convert on mobile. Desktop still matters!
Progressive Web Apps (PWAs) seem to be preferred over AMP. But you can apply AMP coding standards to your website to increase its speed.
The Latest in Local Search
Citations (which are online references to your business’s name, address and phone number) are the ante to play in the local SEO game. Once you’re in the game, they don’t make a big difference.
Although proximity is a huge factor in local search, it is not the only factor. You have to have at least decent onsite SEO in place to even make the cut to appear in the local pack. Once you make that cut, Google will then order listings by proximity.
Schema markup is essential for SEO success in local businesses and eCommerce sites for that matter.
Lastly, these quotes I overheard throughout the week really put SEO into perspective for us:
SEO is not something you do. It’s what happens when you have done everything else right.
Make your website so good that Google feels embarrassed if they’re NOT showing it in search results.
Building a website without SEO is like building a house without the wiring.
Over optimization is like putting on too much makeup. At some point, you don’t like it.
The internet went into a flurry after Donald Trump’s Twitter typo, trying to decipher what exactly he was trying to say. As expected, memes erupted instantly. Now, however, the word might actually have a meaning. On June 12, Rep. Mike Quigley (D. Illinois) introduced a proposal that would amend the current Presidential Records Act to make it illegal for the president to delete social media posts. The proposal’s full name is the Communications Over Various Feeds Electronically for Engagement (COVFEFE) Act.
It may not be official, but summer is in full swing and everything feels fresh and new again. While some of the hotter social platforms are offering their fans cool new features, some of the classics are making a comeback, too. So, grab a cold drink, find a comfy spot under a shady tree and read up on the latest news in the world of social media.
You’ve probably heard that pictures are the king, or queen, of social media. But that doesn’t mean mean stock images. We’re talking infographics, and beautiful, original images. Driving people to action and helping them recall your content requires compelling visuals, unless you happen to be a sophisticated Russian hacker. Fortunately, there are a plethora of online tools to help create those visuals and new ones are always popping up.
You’ve poured your heart and soul into creating a new website. The design is perfect. The content flows beautifully. The graphics are stunning. Now you’ve got to get people there.
One of the simplest, and often overlooked, steps of SEO is submitting your XML sitemap to the search engines. Although the search engine bots will eventually find your site anyway, submitting an XML sitemap can help speed up the crawling and indexing processes for your website and help to improve its ability to rank well in search results.
Steps to Submit the XML Sitemap to Google
Visit your website and make note of the URL of your XML sitemap. For example, com/sitemap.xml.
Finding your audience in search – or more so making it possible for your audience to find you – can be a bit of a moving target. This week we’ve got updates from both the paid (PPC) and organic (SEO) sides of search to keep you on your toes.