Tag Archives: snapchat

Will Every Social Media Platform Eventually Have “Stories?”

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The big news this week is Facebook adding “Stories” to its main app – copying Instagram, which copied Snapchat. This raises a lot of questions for those of us in the content creation world. As social platforms begin to look more and more like one another it raises two conflicting questions: What’s possibly next, and where does it end? We’re also featuring an article that discusses the fine line between over-sharing and avoiding social media altogether.

Facebook:

AdAge: Facebook Adds Disappearing ‘Stories’ to Main App, Copying Snapchat Yet Again
It was only a matter of time: Facebook Stories are here. The immediate knee jerk reaction is likely, “REALLY!?!? Now we have to create disappearing stories on THREE different platforms!!” But as marketers, we need to remember that our audiences expect different content on different platforms (after all, they are different audiences inherently on each platform), and we can help set expectations for the type, and amount of content we produce for each channel… even if three of them have similar features.

Instagram:

Glossy: How Instagram Beat Out Snapchat as Fashion’s ‘Social Media Darling’
Speaking of competition for “stories,” this article is a great breakdown of how one industry has self-selected Instagram over Snapchat, and how Instagram Stories played a major role in adoption (not to mention the platform’s more “polished” look and feel). A similar sentiment to the story listed above – different audiences are looking for different content on various platforms. At least for today… Instagram boasts an audience with more spending power than Snapchat.

Digital Advertising:

The Drum: Internet Ad Spend to Surpass TV for the First Time in 2017
For those of us born before 1997 (haha), it’s easy to remember the stories about digital advertising’s growth – from double-digits, eventually to “billions” – and now we’re approaching another milestone. As content offerings change user behavior, digital advertising spends are poised to surpass television spends this year.

Trends:

Ad Age: Video: The Darker Side of Data
More time spent on digital platforms means more advertising spend on said platforms. Which begs the question, “Will all of this data and automation lead to mistrust, or consumer backlash, in the future?” This article outlines how a recent murder case in Arkansas was seeking data from an Amazon Echo and explores the line between convenience and privacy. To be sure, “We need to approach these tools and platforms in a way that never breaches the trust, and that we do so in a way that is secure and sustainable.”

On the Blog:

Even Professional Designers Need a Creative Outlet – This week, our creative mind, Ben Hock, explores where a creative type can find some inspiration.

Project Highlight:

ncsl-seo-case-study-e1475013106965National Conference of State Legislatures | SEO
Our team used search engine optimization strategies to boost the wealth of unique content in organic search, leading to increased readership.

Weekly Reads – South By Southwest Interactive Edition

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Two CenterTable team members, 5 days, 29 caffeinated beverages and 107,855 combined steps. Jim and Carissa took South By Southwest Interactive (SXSWi) conference by storm last week and have plenty to share in its wake.

If you were suffering from a major case of FOMO (Fear Of Missing Out) about SXSWi, you were not alone! That’s why Jim and Carissa made it a priority to chronicle their entire week in Austin – including everything from the best sessions all the way down to the best libations – on the GroundFloor Media & CenterTable blog! Check it out! Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

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It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

What We’re Reading: Snapchat goes public, but long-form storytelling isn’t going away

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It was a big week for Snapchat, as the social platform went public this week. Naturally, that spurred another wave of stories about how we’re using the short-form, visually focused platform. In the midst of that news, we also found some great insight about why long-form social content still has a place in this day and age — a surprisingly big place, in fact. Read more after the jump…

What do you need to manage a Facebook Live broadcast?

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We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…

So You’ve Decided You Need a Bot. Now What?

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We’re going to hear a lot about automated chatbots and see some new and innovative (as well as some bad) uses for the technology put into place by brands in 2017. But many marketers still don’t even know where to start. The key is to start simple and go from there. Read more after the jump…

New Year, New Look for some Social Media Platforms

 

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Only a few weeks into the New Year and we’re already seeing new design and features from Snapchat and LinkedIn. It’s been five years since LinkedIn’s desktop interface had a makeover, and we’re thrilled to see the focus on the user interface in this version. While Pinterest and Instagram aren’t making themselves over, they are looking to help your brand look its best and we’ve got a few articles to help you make the most of what they’ve got to offer. Read more after the jump…

Weekly Reads – Snapchat and Instagram Continue to Battle for Advertisers

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The competition between Snapchat and Instagram has been heated since Instagram unveiled its Stories feature in 2016. Since then, the two have been fighting to gain control of not only users, but money generated from advertising. Currently, Snapchat and Instagram Stories both reach about 150 million people a day. With a similar audience size, Snapchat and Instagram have to differentiate themselves to advertisers through their ad capabilities, something that both companies are constantly working to address.

Read more after the jump…

Weekly Reads – Social Platform Updates = Holiday Cheer

weekly-reads-header-5Just in time for the upcoming holidays some of our favorite social media platforms are offering up some reasons to cheer in the form of updates and improvements. If you’re looking to connect live with friends and family in the coming weeks there is no shortage of platforms by which live video is readily available to you. And, if you’re hopeful to connect with a large group at once there are now multiple ways to group chat!

Speaking of connecting with groups, check out this Forbes article about Houseparty – a new app that allows group video chats of up to eight people. The app is apparently blowing past Snapchat in terms of popularity with Generation Z (under the age of 24) and is one to keep an eye on in the New Year! In the meantime, enjoy this generous helping of social media goodness.

Thrillist: Everything You Can Do With Snapchat’s Huge New Update

From group chat to Shazam to paintbrushes to scissors – Snapchat has bundled quite the package of cheer just in time for the holidays! While the paintbrush and scissor options are on “slow roll” (aka – you may not have access just yet), group chat and the ability to Shazam a song via Snapchat are available today.

Fortune: Snapchat is Making Its Geofilters Simpler for Businesses to Buy

Snapchat is making a handful of design templates available to businesses interested in buying geofilter sponsorships on an on-demand, self-serve basis. Geofilters can cover as little as 20,000 square feet or encompass several city blocks and start as low as $5. Previously only individuals could access templates when purchasing geofilters, so this is great news for brands and organizations!

TechCrunch: Instagram Now Lets You Bookmark Posts for Later Viewing

In a move that positions Instagram against Pinterest, Instagram is now allowing users to save favorite posts via a new bookmarking button that appears below the post in a user’s feed. Useful to Instagram fans, the data collected on the backend will also benefit advertisers as more data becomes available about users’ favorite content.

Mashable: Get Ready to See a Lot of Live Video on Instagram

This week, Instagram began rolling its live-steaming features to users across the U.S. while other countries will gain access in the coming weeks. To check whether you have access to live video, swipe into the “Stories” camera in the app and look for “live,” and get more details from this helpful article.

The Verge: You Can Now Broadcast Live From the Twitter App

If live video options on Facebook and Instagram aren’t enough, now you can broadcast live video from Twitter, too, “powered by” Periscope. To broadcast live from Twitter, tap the button to compose a new tweet and then tap “live.” Those who have used Periscope before have a slight advantage, but newbies will find it pretty intuitive, too.

Entrepreneur: 6 Holiday Marketing Tips From Twitter’s Head of Content Planning

Inspired by brands as diverse as Snickers, REI and Lowe’s, Twitter’s head of content planning provides a few smart suggestions for how to harness information gained through analytics and turn it into marketing opportunities for your brand this holiday season.

What CenterTable and GroundFloor Media Blogged About This Week:

Weekly Reads – Allow Your Employees to be Your Brand Ambassadors

GroundFloor Media made Outside Magazine's Best Place to Work list for the fifth straight time in 2016.

GroundFloor Media made Outside Magazine’s Best Place to Work list for the fifth straight time in 2016.

It may seem like social media is now completely engrained in our personal and work lives but the reality is the communication method is still very new. Many companies, especially those with large, complex organizations, are still trying to figure out when, how and if their employees should be using social during work. However, some have realized the power of turning employees into megaphones for the brands and are reaping the benefits.

Culture

5280: Outside Magazine Really Loves Colorado Businesses

We’re honored and proud that our sister agency, GroundFloor Media, ranked second among a whopping 36 Colorado companies to be named to Outside Magazine’s 100 Best Places to Work list. Congrats to all of the great companies who made the list!

Read more after the jump…