Tag Archives: snapchat

Weekly Reads – South By Southwest Interactive Edition

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Two CenterTable team members, 5 days, 29 caffeinated beverages and 107,855 combined steps. Jim and Carissa took South By Southwest Interactive (SXSWi) conference by storm last week and have plenty to share in its wake.

If you were suffering from a major case of FOMO (Fear Of Missing Out) about SXSWi, you were not alone! That’s why Jim and Carissa made it a priority to chronicle their entire week in Austin – including everything from the best sessions all the way down to the best libations – on the GroundFloor Media & CenterTable blog! Check it out! Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week

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It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

What We’re Reading: Snapchat goes public, but long-form storytelling isn’t going away

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It was a big week for Snapchat, as the social platform went public this week. Naturally, that spurred another wave of stories about how we’re using the short-form, visually focused platform. In the midst of that news, we also found some great insight about why long-form social content still has a place in this day and age — a surprisingly big place, in fact. Read more after the jump…

What do you need to manage a Facebook Live broadcast?

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We all know that live video can result in huge impression numbers on multiple social media platforms, but what do you need to know to get the most out of a live video opportunity? This week’s reads touch on a variety of topics – from live video to block and tackle ways to capture email. Read more after the jump…

So You’ve Decided You Need a Bot. Now What?

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We’re going to hear a lot about automated chatbots and see some new and innovative (as well as some bad) uses for the technology put into place by brands in 2017. But many marketers still don’t even know where to start. The key is to start simple and go from there. Read more after the jump…

New Year, New Look for some Social Media Platforms

 

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Only a few weeks into the New Year and we’re already seeing new design and features from Snapchat and LinkedIn. It’s been five years since LinkedIn’s desktop interface had a makeover, and we’re thrilled to see the focus on the user interface in this version. While Pinterest and Instagram aren’t making themselves over, they are looking to help your brand look its best and we’ve got a few articles to help you make the most of what they’ve got to offer. Read more after the jump…

Weekly Reads – Snapchat and Instagram Continue to Battle for Advertisers

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The competition between Snapchat and Instagram has been heated since Instagram unveiled its Stories feature in 2016. Since then, the two have been fighting to gain control of not only users, but money generated from advertising. Currently, Snapchat and Instagram Stories both reach about 150 million people a day. With a similar audience size, Snapchat and Instagram have to differentiate themselves to advertisers through their ad capabilities, something that both companies are constantly working to address.

Read more after the jump…

Weekly Reads – Social Platform Updates = Holiday Cheer

weekly-reads-header-5Just in time for the upcoming holidays some of our favorite social media platforms are offering up some reasons to cheer in the form of updates and improvements. If you’re looking to connect live with friends and family in the coming weeks there is no shortage of platforms by which live video is readily available to you. And, if you’re hopeful to connect with a large group at once there are now multiple ways to group chat!

Speaking of connecting with groups, check out this Forbes article about Houseparty – a new app that allows group video chats of up to eight people. The app is apparently blowing past Snapchat in terms of popularity with Generation Z (under the age of 24) and is one to keep an eye on in the New Year! In the meantime, enjoy this generous helping of social media goodness.

Thrillist: Everything You Can Do With Snapchat’s Huge New Update

From group chat to Shazam to paintbrushes to scissors – Snapchat has bundled quite the package of cheer just in time for the holidays! While the paintbrush and scissor options are on “slow roll” (aka – you may not have access just yet), group chat and the ability to Shazam a song via Snapchat are available today.

Fortune: Snapchat is Making Its Geofilters Simpler for Businesses to Buy

Snapchat is making a handful of design templates available to businesses interested in buying geofilter sponsorships on an on-demand, self-serve basis. Geofilters can cover as little as 20,000 square feet or encompass several city blocks and start as low as $5. Previously only individuals could access templates when purchasing geofilters, so this is great news for brands and organizations!

TechCrunch: Instagram Now Lets You Bookmark Posts for Later Viewing

In a move that positions Instagram against Pinterest, Instagram is now allowing users to save favorite posts via a new bookmarking button that appears below the post in a user’s feed. Useful to Instagram fans, the data collected on the backend will also benefit advertisers as more data becomes available about users’ favorite content.

Mashable: Get Ready to See a Lot of Live Video on Instagram

This week, Instagram began rolling its live-steaming features to users across the U.S. while other countries will gain access in the coming weeks. To check whether you have access to live video, swipe into the “Stories” camera in the app and look for “live,” and get more details from this helpful article.

The Verge: You Can Now Broadcast Live From the Twitter App

If live video options on Facebook and Instagram aren’t enough, now you can broadcast live video from Twitter, too, “powered by” Periscope. To broadcast live from Twitter, tap the button to compose a new tweet and then tap “live.” Those who have used Periscope before have a slight advantage, but newbies will find it pretty intuitive, too.

Entrepreneur: 6 Holiday Marketing Tips From Twitter’s Head of Content Planning

Inspired by brands as diverse as Snickers, REI and Lowe’s, Twitter’s head of content planning provides a few smart suggestions for how to harness information gained through analytics and turn it into marketing opportunities for your brand this holiday season.

What CenterTable and GroundFloor Media Blogged About This Week:

Weekly Reads – Allow Your Employees to be Your Brand Ambassadors

GroundFloor Media made Outside Magazine's Best Place to Work list for the fifth straight time in 2016.

GroundFloor Media made Outside Magazine’s Best Place to Work list for the fifth straight time in 2016.

It may seem like social media is now completely engrained in our personal and work lives but the reality is the communication method is still very new. Many companies, especially those with large, complex organizations, are still trying to figure out when, how and if their employees should be using social during work. However, some have realized the power of turning employees into megaphones for the brands and are reaping the benefits.

Culture

5280: Outside Magazine Really Loves Colorado Businesses

We’re honored and proud that our sister agency, GroundFloor Media, ranked second among a whopping 36 Colorado companies to be named to Outside Magazine’s 100 Best Places to Work list. Congrats to all of the great companies who made the list!

Read more after the jump…

Weekly Reads – Smile, You’re On Camera!

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Given their rise toward the top of the list of most popular social media platforms, it’s no surprise that we’ve got a lot to talk about when it comes to Instagram and Snapchat this week. Squeezing into the picture, too, is our old friend Facebook, which recently started testing Snapchat-style camera effects.

Before you take in the latest news and trends, however, we invite you to pop in on two interesting case studies. The first outlines how Martha Stewart is cooking up continued success on Facebook Live. Another tried-and-true brand, Jeep, handed customers the keys to its brand in celebration of its 75th anniversary and it’s been a great ride. Now grab a snack and buckle in as you dive into this week’s reads to gather inspiration to implement your own future case study!

Facebook

TechCrunch: Facebook Tests Snapchat-Style Camera Special Effects With Ephemeral Sharing

While not available globally quite yet, we’re excited to see Facebook’s Snapchat-like features that it just began testing in Ireland. New-to-Facebook features will feel similar to those available on Snapchat, including animated selfie-masks and geofilters, along with some unique “reactive” filters that respond to the user’s movements. It’s unlikely these changes will override Snapchat, but instead give Facebook loyalists a reason to stay on one platform.

Read more after the jump…