Tag Archives: social advertising

The Social Media Advertising Landscape Is Changing Drastically

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While Facebook and Google still own the lion’s share of digital and social media advertising, the landscape at the platform level is undergoing a seismic shift. The days of creating content that is intended to work on multiple platforms are long gone and the era of hyper platform-specific creative is here to stay. 

Facebook

Fast Company: Facebook promises to nix its tools for discriminatory ad targeting

If you advertise on Facebook you may have seen recent updates notifying you that certain targeting options being used in your ad campaigns may soon be going away. Facebook has already removed many targeting options that may allow individuals to be targeted “on topics that relate to potentially sensitive personal attributes, such as race, ethnicity, sexual orientation, and religion.” The rest of the targeting options will be removed in the next 90 days.  Read more after the jump…

How Much Should I Spend on Social Advertising?

Navigating options for your social ad spend can be challenging.

Navigating options for your social ad spend can be challenging.

We often receive this question from our clients, particularly as everyone is locking down their 2018 budgets: How much should we budget for social media advertising?

The short answer is that there is no short answer. A simple Google search for “how much should I spend on social media advertising” will provide results that range from industry averages to advertising as a percentage of your overall social media marketing budget. The problem with those figures and averages is that they don’t consider your business’ unique needs and/or budget at this moment (or for the first quarter or first half of 2018).

Here are some questions to consider as you think about social media advertising and your 2018 marketing budget: Read more after the jump…