Tag Archives: social content

What Does the Data Say?


The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.


Social Media Today: What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Social Media Today monitored more than 800 Instagram accounts’ story analytics to determine early usage trends and best practices. Read what they’ve discovered about adoption rates, influencers and prime posting times. Read more after the jump…

Stop stalling and create a Snapchat strategy


Snapchat’s growth has finally slowed and Instagram continues to add features that mimic some of the platform’s most engaging features. But a huge opportunity still exists for marketers willing to create the right kind of content. Snapchat isn’t right for every brand, but if your audience includes anyone under the age of forty you’re missing out on reaching a significant percentage of them on this platform.


Mashable: Snapchat’s new ‘limitless’ snaps will change everything
Instagram and Facebook (among others) have made a living (well, an even better living) ripping off Snapchat, so it only makes sense that Snapchat should attempt to improve on Boomerang, a looping video feature on Instagram. An update to Snapchat released this week brings those looping videos along with “limitless” snaps, emoji doodling and a “magic eraser” tool to the app. The “play forever” option for videos creates a tool very similar to Instagram’s Boomerangs and shows Snapchat isn’t going to take the copycatting lying down. Read more after the jump…

3 Nonprofits That Used Social Media to Stand Out on Colorado Gives Day

Now in its seventh year, Colorado Gives Day, the brainchild of the Community First Foundation and FirstBank, promotes giving to all registered Colorado nonprofits over the course of a 24-hour period each December. This year, it fell on Dec. 6, and ended up raising a record $33.8 million for great, local causes across the state.

Having been the beneficiary of some extensive and successful awareness campaigns, Colorado Gives Day has vastly improved charitable giving in a state that was once ranked 37th in the nation in contributions to nonprofits. That said, Colorado Gives Day has become so big that many in the marketing and communications sectors have almost come to lament the email and social media barrages that come with it.

So this year, we looked for nonprofits who rose above the din with creative social media strategies seeking to amplify their fundraising efforts. These three stood out:

Read more after the jump…

The NFL’s Social Media Policy Won’t Fix Their Ratings Problem

The NFL recently decided to ban teams from posting gifs and videos from games on their social media accounts. Under the new policy, a team can’t post footage before or during games and may only retweet or share media that has already been posted on social by the NFL. This new move has prompted some teams to poke fun at the league by using creative workarounds to distribute game news to their fans and followers. It’s also made some people wonder if the NFL instituted the move to help increase viewership after a downward trend. The NFL seems to think that by restricting access to video on social, TV viewership will increase and all their problems will be solved. What the NFL doesn’t grasp is that restricting access to video on social media is counterintuitive to growing the NFL as a global game.

Enter the NBA. Read more after the jump…

Will the Social Media Influencer Bubble Ever Burst?

screen-shot-2016-10-29-at-9-24-22-amIt may come as no surprise that many of today’s top advertising influencers are young, hip and taking Madison Avenue by storm – and making lots of money in the process.

60 Minutes recently covered the story, which may have left its generally older, conservative demographic shaking their heads. In case you missed the segment, it featured several 20 somethings who are commanding big dollars to represent brands, and advertisers are lining up to tap into their huge followings on social networks and the back-end data that proves their reach.

@LoganPaul is one of the biggest stars and he’s just 21 years old. This millionaire’s videos have attracted more than 30 million followers on his social media platforms. He was even featured on the cover of Ad Week. His Dunkin Donuts ad had an online reach of 7 million, similar to what a prime time TV spot would reach, and they paid him just $200K for one-day’s work.

Read more after the jump…

This Week: GFM @ SXSW Interactive 2015

Keepin' it Weird at SXSW Interactive in Austin.

Keepin’ it Weird at SXSW Interactive in Austin.

GFM’s Jon Woods and Jim Licko are headed back down to Austin this week to attend and report back on the South by Southwest Interactive (#SXSWi) conference – but this year they’re bringing Laura Love and Ramonna Robinson with them.

Laura and Ramonna were selected to speak at this year’s conference, and their session – Coding Culture: Programming a Best Place to Work – will highlight the importance of building great workplace culture, and offer tangible concepts and tips for creating a place where the best of the best will want to work. If you’re in Austin, be sure to stop by conference room 407 at the JW Marriott on Monday at 5pm!

Read more after the jump…

Twitter’s Not Dead – You’re Using it Wrong

You never know who you'll meet on Twitter, unless you're too cool for Twitter.

You never know who you’ll meet on Twitter, unless you’re too cool for Twitter.

We’ve been reading a lot of stories (and, ironically, tweets) lately asking if people are “over Twitter,” or if “Twitter is dying,” or in the case of this Atlantic article, the conclusion that Twitter has already died.  No one is denying the fact that the 140-character-limited, strange-to-initially-use platform has changed the face of publishing, but the claim is that there’s too much noise, or that its just an “echo chamber” of the same stories. Or maybe even that “the cool kids aren’t using it anymore.” If those are your claims, then I’m here to tell you that you’re using Twitter wrong.

Read more after the jump…

Social Signals and Search Engine Rankings

Want to know if your new romantic relationship will last? Just check your Facebook profile to find out!

At least that is the conclusion reached in a recent study by Lars Backstrom of Facebook and Jon Kleinberg of Cornell University. The study concludes that it is possible to predict with some degree of accuracy whether a relationship will be “successful” or not by analyzing the follower profiles of those involved in the relationship.

According to the study, the more removed or unique one set of Facebook friends is from a relationship partner’s group of friends, the more likely the relationship is to last beyond a two-month time period. This contradicts the idea that the more friends a couple has in common, the greater the likelihood for relationship success.

Read more after the jump…

The Value of Unbranded, Branded Content

If you haven’t already seen the new video from Dove as a part of their Campaign for Real Beauty, go ahead and give the video a look.

This post isn’t about the Dove campaign or the specific content contained within the video, because others have done it so much better than I could, but about the power of creating content that aligns with your brand on a value-based level. I recently wrote about a new video by writer/climber Brendan Leonard that is “sponsored” by Arc’Teryx and Yakima with not a single mention of either brand in the entire piece. Logos are featured at the end and there are minimal product shots, but nothing else.

Read more after the jump…

South by Southwest: Final Day Key Learnings

Jim’s Take:

With another SXSW interactive festival in the books, now comes the hard part: reviewing and digesting the information that came from five days and the 21 sessions I attended over that time. Without a doubt, companies are finding new and unique ways to interact with their audiences, many times in a one-on-one manner, that create a genuine connection to brands and causes. Here are my takeaways from the final day at SXSW:

  • In “Gen Y&Z Expectations to Transform Customer Experience” the presenters discussed generational differences and how the youngest generation (Gen Z) has never known a world without the Internet. They are big on social causes and collecting (Pinterest was brought up more times that I could count), and have high expectations about how, when and where they should be able to connect to their social networks. Research and insights into your various audiences, and where and how they interact in the digital space is more important than ever.

  • John Wuebben’s review of his book “Content is Currency: Developing Powerful Content for Web & Mobile” he outlined several items that public relations professionals have been advising their clients about for years: start with content and build from there, its about relationship building, and becoming a trusted resource to your customers.
  • I had the pleasure of rounding out my SXSW experience by attending Anthony Bourdain’s session about his show’s use of social media. Ultimately, they utilize social platforms to provide a deeper audience experience with the show, and further humanize the show’s staff. Even with the foul-mouthed Bourdain, social media is about building relationships.

Ultimately, I came away with two overarching pieces of information that I will be continually sharing with my clients and peers:

1) As search engines and web users become savvier, marketers are less and less able to manipulate the system to get your brand in front of customers. Its about building relationships and credibility with your audiences through relevant and meaningful content. If you’re looking for a social media firm, be sure to ask them about their approach to and experience with content development. At GFM our approach has always been, and will always be – talk about your customer first and yourself second. Or “Content with Intent” as we like to call it.

2) Social media is absolutely different than mass media. In fact, social media is actually micro-media in many ways. Brands can’t continue developing limited messages for the masses. Social media allows us to build deeper relationships with our customers, customize messages and content to meet their needs, and truly make one-on-one niche, and long term connections.

Alexis’ Take:

Jim makes many great points in his summary above so I won’t repeat them. Content was definitely king at SXSWi 2012, and I can’t help but realize that there needs to be a shift, or at least a lot more attention paid to, how much time we spend planning versus actually executing when it comes to social media. Planning is critical, please don’t think I am disputing that. But it’s so easy to spend far too long in the strategy spin cycle that you leave yourself little to no time to curate really interesting content, as well as “on the fly” content to deepen relationships when your fans start to talk back to you and interacting in new ways.

  • My final day started by attending a Q&A with Pinterest founder, Ben Silbermann. I was surprised by both his humility and genuine surprise regarding the mass adoption for the platform. He is certainly focused on improving the core of Pinterest before moving into a formal monetization program, but recognized the strong SEO success many e-retailers are already reporting. Expanded profiles and video pinning are just two upcoming enhancements to look for soon. I do wish however he would have spent some time talking about future metrics tools (Is something like a Facebook Insights in the works?) and more time addressing recent copyright infringement arguments. All in all though, it was neat to be just a few rows away from the golden child of SXSWi 2012.
  • Next I sat in a core conversation called “How to Lead a Social Revolution and Make a Profit.” Core conversations went one of two ways at SXSWi—either no one talked and it was extremely dull or people raised exceptional points and drove the conversation to new levels. Thankfully, this session fit the latter profile. A point that resonated with me is that nonprofits too often lead with the “bad” or the “shocking” of their cause, and in turn do not make interacting or giving fun for their supporters. The session moderator urged nonprofits to lead with interactions that are more engaging or positive in order to eventually pull people into the grittier conversation. This all goes back to Jim and my comments about content—it takes much longer to brainstorm and develop these sorts of messages, but in the end they may move the needle more!
  • I also rounded out SXSWi by listening to Anthony Bourdain and his cast of production characters. To say they are pushing the boundaries is an understatement, but I left thinking about how their social media savvy has opened up the show to an entirely new generation of Bourdain users/fans. I loved when he talked about how TV networks care how many people watch his show at 10 p.m. when it airs—but he doesn’t give a [insert expected Bourdain expletive]. Bourdain just wants people to watch the show, whether it be on the Travel Channel, YouTube, Hulu, etc. This reminds us all that content can no longer live in one place if you want to grow your audience. Figure out where they are and bring it to them everywhere you possible can without spreading yourself too thin that you can’t MAINTAIN this good content.

We hope you enjoyed our SXSWi 2012 Austin adventures and look forward to continuing the conversation here on the GFM blog moving forward!

~Alexis Anderson and Jim Licko