Tag Archives: social content

Platforms Make Tweaks to Inspire More Sharing

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Whether it’s adding functionality or dropping old features, a few of our favorite social media platforms were out in full force this week making tweaks to entice users to share more content. If you’re having trouble keeping up with the latest changes, we’ve got you covered – including a step-by-step guide, an introduction to a new automated tool and a “must follow” list to get you warmed up for the Winter Olympics.

Instagram

Adweek: Here’s How to Add a GIF to a Story Post
Recently, Instagram added the capability for users to add GIFs to their Stories posts. Been wondering how to get in on that action? Here’s a step-by-step guide complete with illustrations. Read more after the jump…

Troubleshooting Your Facebook Link Preview

If you’re having trouble with your link preview on Facebook, there is a tool called the Sharing Debugger that can provide some insight. Maybe you drafted a Facebook post and inserted the link to a blog post you wrote but, after seeing the link preview, you decided that you wanted to use a different photo. Facebook used to allow you to change the image or title on the platform but that is no longer the case.

Sometimes if you go back to your blog post and change the photo, you’ll see the new image pulled in automatically. Occasionally, the old photo that you had in your blog still shows up in the Facebook link preview even though you changed it. This is because Facebook super caches things to help the app remain speedy. It means in the background, Facebook went and looked at your blog post once and doesn’t think it needs to go look again because it assumes you haven’t changed anything. What you need to do is tell Facebook to go look again. Read more after the jump…

What Does the Data Say?

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The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.

Instagram 

Social Media Today: What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Social Media Today monitored more than 800 Instagram accounts’ story analytics to determine early usage trends and best practices. Read what they’ve discovered about adoption rates, influencers and prime posting times. Read more after the jump…

Stop stalling and create a Snapchat strategy

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Snapchat’s growth has finally slowed and Instagram continues to add features that mimic some of the platform’s most engaging features. But a huge opportunity still exists for marketers willing to create the right kind of content. Snapchat isn’t right for every brand, but if your audience includes anyone under the age of forty you’re missing out on reaching a significant percentage of them on this platform.

Snapchat

Mashable: Snapchat’s new ‘limitless’ snaps will change everything
Instagram and Facebook (among others) have made a living (well, an even better living) ripping off Snapchat, so it only makes sense that Snapchat should attempt to improve on Boomerang, a looping video feature on Instagram. An update to Snapchat released this week brings those looping videos along with “limitless” snaps, emoji doodling and a “magic eraser” tool to the app. The “play forever” option for videos creates a tool very similar to Instagram’s Boomerangs and shows Snapchat isn’t going to take the copycatting lying down. Read more after the jump…

3 Nonprofits That Used Social Media to Stand Out on Colorado Gives Day

Now in its seventh year, Colorado Gives Day, the brainchild of the Community First Foundation and FirstBank, promotes giving to all registered Colorado nonprofits over the course of a 24-hour period each December. This year, it fell on Dec. 6, and ended up raising a record $33.8 million for great, local causes across the state.

Having been the beneficiary of some extensive and successful awareness campaigns, Colorado Gives Day has vastly improved charitable giving in a state that was once ranked 37th in the nation in contributions to nonprofits. That said, Colorado Gives Day has become so big that many in the marketing and communications sectors have almost come to lament the email and social media barrages that come with it.

So this year, we looked for nonprofits who rose above the din with creative social media strategies seeking to amplify their fundraising efforts. These three stood out:

Read more after the jump…

The NFL’s Social Media Policy Won’t Fix Their Ratings Problem

The NFL recently decided to ban teams from posting gifs and videos from games on their social media accounts. Under the new policy, a team can’t post footage before or during games and may only retweet or share media that has already been posted on social by the NFL. This new move has prompted some teams to poke fun at the league by using creative workarounds to distribute game news to their fans and followers. It’s also made some people wonder if the NFL instituted the move to help increase viewership after a downward trend. The NFL seems to think that by restricting access to video on social, TV viewership will increase and all their problems will be solved. What the NFL doesn’t grasp is that restricting access to video on social media is counterintuitive to growing the NFL as a global game.

Enter the NBA. Read more after the jump…

Will the Social Media Influencer Bubble Ever Burst?

screen-shot-2016-10-29-at-9-24-22-amIt may come as no surprise that many of today’s top advertising influencers are young, hip and taking Madison Avenue by storm – and making lots of money in the process.

60 Minutes recently covered the story, which may have left its generally older, conservative demographic shaking their heads. In case you missed the segment, it featured several 20 somethings who are commanding big dollars to represent brands, and advertisers are lining up to tap into their huge followings on social networks and the back-end data that proves their reach.

@LoganPaul is one of the biggest stars and he’s just 21 years old. This millionaire’s videos have attracted more than 30 million followers on his social media platforms. He was even featured on the cover of Ad Week. His Dunkin Donuts ad had an online reach of 7 million, similar to what a prime time TV spot would reach, and they paid him just $200K for one-day’s work.

Read more after the jump…

This Week: GFM @ SXSW Interactive 2015

Keepin' it Weird at SXSW Interactive in Austin.

Keepin’ it Weird at SXSW Interactive in Austin.

GFM’s Jon Woods and Jim Licko are headed back down to Austin this week to attend and report back on the South by Southwest Interactive (#SXSWi) conference – but this year they’re bringing Laura Love and Ramonna Robinson with them.

Laura and Ramonna were selected to speak at this year’s conference, and their session – Coding Culture: Programming a Best Place to Work – will highlight the importance of building great workplace culture, and offer tangible concepts and tips for creating a place where the best of the best will want to work. If you’re in Austin, be sure to stop by conference room 407 at the JW Marriott on Monday at 5pm!

Read more after the jump…

Twitter’s Not Dead – You’re Using it Wrong

You never know who you'll meet on Twitter, unless you're too cool for Twitter.

You never know who you’ll meet on Twitter, unless you’re too cool for Twitter.

We’ve been reading a lot of stories (and, ironically, tweets) lately asking if people are “over Twitter,” or if “Twitter is dying,” or in the case of this Atlantic article, the conclusion that Twitter has already died.  No one is denying the fact that the 140-character-limited, strange-to-initially-use platform has changed the face of publishing, but the claim is that there’s too much noise, or that its just an “echo chamber” of the same stories. Or maybe even that “the cool kids aren’t using it anymore.” If those are your claims, then I’m here to tell you that you’re using Twitter wrong.

Read more after the jump…

Social Signals and Search Engine Rankings

Want to know if your new romantic relationship will last? Just check your Facebook profile to find out!

At least that is the conclusion reached in a recent study by Lars Backstrom of Facebook and Jon Kleinberg of Cornell University. The study concludes that it is possible to predict with some degree of accuracy whether a relationship will be “successful” or not by analyzing the follower profiles of those involved in the relationship.

According to the study, the more removed or unique one set of Facebook friends is from a relationship partner’s group of friends, the more likely the relationship is to last beyond a two-month time period. This contradicts the idea that the more friends a couple has in common, the greater the likelihood for relationship success.

Read more after the jump…