Tag Archives: social media

The Value of Authenticity – Ft. Rebecca Black

Social media has given users the power to create extensions of themselves within a virtual environment, but at what cost? When the entire world is given a public platform, the lines between reality and perception become increasingly blurred. On episode 2 of Creating Conversations, we examine the darker side of Internet fame and the value of authenticity when dealing with a crisis.

Special Guest: Rebecca Black

Rebecca Black is a renowned artist and YouTuber who unwittingly became an Internet sensation when she was thirteen years old. She has since played an important role in shaping the conversation around cyberbullying and the viral nature of social media.

Read more after the jump…

Our Growing Connectedness: Changes in the Tech Space that you Need to Know About

weekly-reads-header-5

rachael-roark-weekly-reads-centertable-our-growing-connectedness-changes-in-techIn this age of being constantly connected, people have come to expect that the information they are looking for is at their fingertips. This edition of Weekly Reads covers how technology giants are continuing to push the envelope in terms of the amount and type of information that is accessible and where it is accessible. We as users are also raising our expectations around the level of transparency that these giants are providing.

Marketing Land: Google Expands Google Assistant Integration

Google announced a slew of new capabilities and integrations for Google Assistant. It will now be able to switch interchangeably between languages and Google is partnering with new third-party smart display and smart speaker companies. There are also a wide range of new connected home devices that will support the assistant such as thermostats, security devices and vacuums. Google is doing this in an effort to continue to increase the advantage that it already has in international markets. Read more after the jump…

Facebook releases new tools to make video creation easier

New Facebook Video ToolsFacebook, attempting to help bridge a gap that may keeping some advertisers from using video in their ads, has rolled out a set of tools to help create mobile-optimzed video ads. After first announcing the tools were coming in July, the platform released a blog with details and timing last week.

In the blog post, Facebook mentioned that “mobile-first creative has a 27% higher likelihood of driving brand lift and 23% higher likelihood of driving message association compared to video ads that are not optimized for mobile.”

Read more after the jump…

The New Era of Creative Storytelling (Part 2 of 2)

{Editor’s Note: This is the second of a two-part post focusing on what we’ve learned as social media marketers over the years and what our industry looks like moving forward}

Live journalAs you (hopefully) read in the first part of this post, social media marketing and user behavior have covered a LOT of ground in 15-ish years. First, being able to share written word on the Internet, then the ability to start your own personal web page with photos and music, on to easily being able to create and post content of all kinds online, interacting directly with brands and organizations, and eventually live streaming content that “disappears” after a few seconds. Creative storytelling has never been more complicated. Which brings us to today…

2018: The Modern Age

What is Happening?

Blog period3There’s a TON of noise. And individuals are (successfully) trying to find better ways to receive and organize the information they want. The social media algorithm pendulum has swung from content we wanted/selected, to what the platforms assume we want to see (the echo chamber effect), back toward the content we interact with most often (but definitely NOT chronological, because there’s no money in that). The interesting outcome of the “Hooli Effect” (mentioned in Part 1 of this post), is that individuals are using social platforms the way they want to use them, not necessarily how each platform would want you to use them.

Read more after the jump…

The New Era of Creative Storytelling (Part 1 of 2)

{Editor’s Note: This is the first of a two-part post focusing on the history and set up of how social media has been used by marketers. Part Two will explore what we’ve learned and what social media marketing looks like moving forward} 

It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling.  This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days. (Some obvious, but not-as-relevant-to-social-media details have been omitted so this post doesn’t turn into more of a novel than it already is):

Read more after the jump…

Instagram + New York = All The Feels

weekly-reads-header-5

This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So, you can imagine our delight at this article (with pics, of course) about How Instagram Made Its New York Office Highly Instagrammable. Amazing! Swept up in a New York state of mind? Let us give you another reason to love the Big Apple by introducing you to the New York Public Library’s new Instagram stories campaign that puts the story back in stories by turning classic novels into – well – stories. Genius! We simply cannot wait to see this campaign unfold. Meanwhile in other news… 

U.S. News & World Report: Social Media Makes People Change Their Views

New research indicates that 14 percent of Americans have changed their views on a social or political topic within the last year because of something they saw on social media. With elections coming up, this is a pretty incredible statistic. Learn more about the research in this comprehensive recap. Read more after the jump…

19 More Fridays Until Christmas!

weekly-reads-header-5

Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.

Social Media Today: 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with.
Read more after the jump…

CenterTable Adds 2 New Digital Marketing Experts

The CenterTable team recently grew by two when Rachael Roark and Olivia Ward joined the team.

Rachael1_FA_centertable_jpgRachael Roark will focus on audience-based research to inform strategic integrated plans, SEO programs and content creation. She joins the agency from 90octane, where she was SEO manager supporting highly targeted, integrated marketing strategies for a number of B2B and B2C clients such as Oracle, Arrow Electronics and Whole Foods. A native of Colorado, Roark graduated from the University of Denver with a degree in photography and minors in business and marketing.

Olivia Ward combines a tactical approach to big-picture thinking with attention to detail, ensuring clients connect with their audiences through informed social strategies. Prior to joining CenterTable, Ward’s experience included working as a senior social media specialist at Volume Nine and as a digital marketing freelancer. She also served as a media buyeOlivia-1r for Lewis J. Advertising, successfully negotiating and buying traditional and digital media for four competitive markets. Originally from Wakeman, Ohio, Ward earned her bachelor’s degree in mass communication and international studies from North Dakota State University.

“Rachael and Olivia both bring unique, strategic experience to their roles that will ensure CenterTable remains at the forefront of industry trends,” said Ramonna Robinson, president and managing partner of GroundFloor Media and co-founder of CenterTable. “Their valuable insights will enable our team to continue delivering direct and measurable connections with our client audiences through the creative, integrated campaigns and strategic counsel for which we are well-known.”

To meet the other members of the CenterTable team or get to better get to know both agencies, visit Facebook, InstagramLinkedIn, or Twitter.

 

The Social Media Advertising Landscape Is Changing Drastically

weekly-reads-header-5

While Facebook and Google still own the lion’s share of digital and social media advertising, the landscape at the platform level is undergoing a seismic shift. The days of creating content that is intended to work on multiple platforms are long gone and the era of hyper platform-specific creative is here to stay. 

Facebook

Fast Company: Facebook promises to nix its tools for discriminatory ad targeting

If you advertise on Facebook you may have seen recent updates notifying you that certain targeting options being used in your ad campaigns may soon be going away. Facebook has already removed many targeting options that may allow individuals to be targeted “on topics that relate to potentially sensitive personal attributes, such as race, ethnicity, sexual orientation, and religion.” The rest of the targeting options will be removed in the next 90 days.  Read more after the jump…