Tag Archives: social media

Twitter Purges Spammers, Instagram Adds Features for Engaged Users

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One platform is deleting users. The other is adding functionality to allow its most engaged users to get even more involved. That dichotomy of headlines seems to well depict the current state of Twitter, a platform actively fighting to break free of its spam-laden legacy, against the consistently spam-averse Instagram, which continues to offer a leg to stand as its parent company Facebook also looks to fight off spam-related issues. Long story short, if you like spam, we hope it’s the sort that comes from a can, because the internet finally seems interested in expelling it from its most popular platforms.

Twitter

New York Times: In Twitter Purge, Top Accounts Lose Millions of Followers

Twitter has long threatened it, and this week the social platform is taking big steps to globally purge accounts it had previously locked after suspecting them of spamming users. Within minutes on July 12, celebrities like Ashton Kutcher, Oprah Winfrey, Rihanna, Katy Perry and Kim Kardashian lost millions of followers. In addressing the purge, Twitter wrote, “Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.” Read more after the jump…

Why You Should Verify Your Domain Before Posting On Your Facebook Page

Facebook Domain VerificationHave you recently tried to change the headline, image or description of an organic link that you posted to your Facebook Page and found you were unable to? If the content that you’re posting is from an outside source then unfortunately you will no longer be able to do so going forward. However, if you are posting content from your own website (which you should be doing, at least some of the time) then you can take a few simple steps to make sure you are able to regain that functionality so you are delivering content that will perform strongly with your audiences.

Read more after the jump…

3 Social Media Strategies Nonprofits Can Learn From the Immigrant Family Border Crisis

In the last few weeks, attention and conversation has spiked around the topic of the separation of immigrant families at the U.S.-Mexico border. If you’ve spent much time on Facebook you’ve likely seen calls for donations to organizations supporting these immigrant families. The fundraiser for RAICES came up in my feed again and again, so I decided to look into what they were doing to stay so prominent and what lessons nonprofits could take from their moment in the spotlight of this national crisis. Read more after the jump…

Timing is Everything – Especially on Social Media

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Every social media strategy should have a keen eye toward timing. Not only should you be thinking about the best days of the week and times of day to connect with your audience, but on a broader scale, finding the right time to post or even to engage requires skill. Additionally, understanding the conversations happening in and around your community is a must. The State Department learned this lesson the hard way when it launched a Facebook Live regarding how to travel with children in the midst of the controversy surrounding the separation of families at the border. While there were some straightforward questions, users largely engaged with the livestream to pose sarcastic questions regarding the separation issue. Let the State Department’s lesson be your learning opportunity.

In addition to considering your timing strategy, here are some exciting updates and a few tips and tricks you can use to ensure your social media game is on point this summer.

Instagram

Variety: Instagram Launches Long-Form Video Service Called IGTV

Creators rejoice – you can now load videos up to one hour in length to Instagram using IGTV, a new long-form video service. IGTV will exist both within the Instagram app as well as a dedicated app and – at least to start – will not feature ads. Read more after the jump…

It Only Takes One Bad Apple…

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Combating spam, data that goes too far to invade privacy, and plain ol’ bad actors seems to be a priority for social platforms in the wake of the Cambridge Analytica scandal. This task is pretty herculean since spam and invasion of privacy are rarely defined as the same exact thing twice. Hopefully the good guys don’t have to suffer too much as a consequence.

Instagram

Instagram.com: New: Share Feed Posts to Stories

Hallelujah! We finally have an in-app way to publicly re-share content on Instagram. It’s not quite the direct #regram you might have hoped for but it feels like progress. If you want to share someone else’s post from your feed, you can now share it as a sticker in your own Instagram story. Instagram doesn’t make it easy for content to be shared in their app. Finally, if I want everyone I know on Instagram to see my friend’s cute dachshund, I can make that happen without a whole extra app! Someone pointed out that this also makes it much easier to mock people if that’s your style – looking at you, Wendy’s. Read more after the jump…

The Digital Advertising Landscape Evolves

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From updated video tools and live video features to ad-free experiences and AR-menus, Facebook, Snapchat and Google have all been busy rolling out some interesting new updates this week.

Facebook

Digital Trends: Ad-free Facebook access could cost as much as $168 a year

Users might be intrigued by the prospect of an ad-free experience on Facebook, but how will that option impact brands that are targeting their favorite demographics there? Find out what Zuckerberg has up his sleeve with the proposed ad-free subscription tier for Facebook. Read more after the jump…

Facebook’s Algorithm Updates: How We’re Being Affected

Facebook metrics chart with organic and paid data

The ever-changing world of Facebook metrics.

In January, Facebook announced it would be prioritizing content from “friends, family and groups” in our news feeds. Of course, this caused a collective freakout from those of us who manage brand pages.

What does it all mean and how is it affecting reach and engagement for brands? After monitoring and analyzing three months of data, here is what we’ve found with our clients: Read more after the jump…

Never Fear: Social Media is on the Rise

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We’re a quarter of the way through 2018 and it’s time for some trend spotting. Despite a rocky start to the year including some troubling news about privacy on social media, new research shows that social media use continues to be on the rise. Among which demographics and on which platforms might surprise you – so be sure to dig into the trend articles below to find out who’s using which platforms. Reading this around lunch time? You’ll want to see which fast food brands are best at tantalizing taste buds. And, if you’re daydreaming about summer vacation, learn more about how savvy brands might just enhance your downtime. Finally – a few tips about Instagram and Snapchat will leave you with some news you can use. 

Trends

The Next Web: Social Media Use is Increasing Despite Privacy Fears

Chances are you know someone who has abandoned social media or certain platforms due to privacy fears. You might even have considered removing your brand’s presence – but before you make any decisions, read this recent research which shows that the number of social media users worldwide grew by more than 100 million in the first quarter of 2018. And that’s just the tip of the iceberg… Read more after the jump…

Pairing Social Media with Action Ends Slacktivism

Photo of Social Media Icons on a Mobile Device | Pairing Social Media with Action Ends Slacktivism

Slacktivism is a term coined years ago to describe support of a political or social cause that involves as little action or personal effort as possible, such as signing an online petition or sharing a tweet but little else.

Many viewers tuned in to witness a moment in history on March 24: The March for Our Lives and its 800+ sister city marches across the country. Alfonso Calderon, Sarah Chadwick, Jaclyn Corin, Emma González, David Hogg, Cameron Kasky, Alex Wind, Delaney Tarr and Ryan and Matt Deitsch have a common denominator; they survived the Marjory Stoneman Douglas High School tragedy in Parkland, Florida in February. They also galvanized to change the typical social and legislative narrative that occurs after every mass shooting in America; an echo-chamber of divided voices demanding gun control legislation versus passionate protectors of the Second Amendment.

Social media to recruit a community around an issue

Activists share statistics about the amount of funding various politicians have accepted from the National Rifle Association. The conversation burns hot and angrily for a few weeks and then subsides until the next mass shooting. The current narrative is different. So how did a small group of teenage students force a sea change in the hotly debated gun control conversation? They started with social media but didn’t stop there.

In the hours that followed the shooting, Cameron Kasky posted the following to his personal Facebook: “Working on a central space that isn’t just my personal page for all of us to come together and change this. Stay alert. #NeverAgain.” His hashtag spread like wildfire, accompanied by another: #EnoughIsEnough. Kasky and his peers quickly formed Never Again MSD, a student-led organization that advocates for tighter weapon regulations to prevent violence.

Slacktivism meets its match

The Parkland activists have effectively circumvented any trace of slacktivism around their cause by powerfully pairing information shared from social media with real action. Since the tragedy at their school occurred, they have:

    • Stayed in the news cycle by offering daily interviews with press from across the nation.
      Effectively utilized Twitter less than a week after the shooting to organize a large march on the Florida State Capitol in Tallahassee to meet with state lawmakers and vocalize their demands for action against gun violence. “The news forgets very quickly,” Jaclyn Corin told Vanity Fair. “We needed a critical mass event.”
    • Shared the call to action to support new legislation via a #NationalSchoolWalkout on both March 14 and plans for April 20, the anniversary of the Columbine shooting.
      Written handfuls of personal op-eds in major publications like the New York Times and Time Magazine.
    • Inspired triple-figure donations for their cause from celebrities such as George and Amal Clooney, Steven and Kate Capshaw Spielberg and Oprah.
    • Remained focused. Naysayers and skeptics billing David Hogg’s activism as crisis acting didn’t phase him. They amplified his following. “These people that have been attacking me on social media, they’ve been great advertisers. Ever since they started attacking me, my Twitter followers are now a quarter of a million people. People have continued to cover us in the media. They’ve done a great job of that, and for that, I honestly thank them,” Hogg told CNN.
    • Leveraged Twitter, Instagram, email lists and public records of contact information of representatives to pressure the Florida Legislature to pass the Marjory Stoneman Douglas High School Public Safety Act on March 9.
    • Obtained a public permit for Pennsylvania Avenue and publicly organized the March for Our Lives in Washington D.C. on March 24. The turnout was estimated between 1.2 and 2 million people. This makes it one of the largest protests in our country’s history.

Researchers are quick to cite the general affluence of the Parkland community and the students’ inclusion of racial minorities as two other factors in the success of their campaigns. Most agree that the true differentiator for Parkland has been the action that backs up their mobilization on social media platforms. The activist and suffragette Marjory Stoneman Douglas, for whom the school is named, recognized slacktivism years ago. She wrote, “Don’t think it is enough to attend meetings and sit there like a lump…Speak up. Learn to talk clearly and forcefully in public.”

As my colleague Barb wrote back in February, “No matter what your views are on the 2nd amendment, it’s hard not to take notice of Generation Z, and how they’re using all the communications tools available to them to speak out, and perhaps make a difference.” As user behavior on social networks continues to evolve, it’s apparent that efforts to reach individuals and drive “action” must also innovate and evolve to achieve tangible results.

ICYMI: In Case You Missed It

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weekly-reads-groundfloor-media-center-table-movedThe social world continues to run like a hamster in a ball, but we’re taking a moment to step out of the rat (hamster?) race to reflect on some of the erudite content GroundFloor Media and CenterTable have put out into the world.

We’ve (Temporarily) Moved!

If you missed our Tweet, don’t be alarmed when you stop by 1923 Market St. and don’t find us. We’re a few blocks down the street as our offices are undergoing a remodel. We’re hoping to be back at the end of the summer. Read more after the jump…