Tag Archives: social media

Are You Revising Your Social Media Strategy?

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When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when was the last time you dug deep into your user’s behavior and social media metrics to inform what you do next? This week brings us several insightful articles about testing and revising our social media strategies – with several common themes.

Snapchat

Ad Week: What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months
Not everyone has the budget to command a Snapchat Discover channel, but what we appreciate about National Geographic’s revised approach is the intentional, tailored content it has been offering on the platform. Know your audience, and then understand what works best on each platform. Read more after the jump…

Is It the End of Twitter as We Know It?

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Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?

Twitter

Social Media Today: Twitter’s testing an expanded 280 character limit with some users
Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better. Read more after the jump…

When it Comes to Social Media, Age is Just a Number

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It’s official: more than half (55 percent) of Americans over age 50 are now getting their news from social networks. What’s more, 74 percent of non-whites claim social networks as their source for news, too. Facebook earned the top spot among platforms – in part due to its sizable user base – with YouTube taking silver and Twitter earning bronze. Chances are you’re using these platforms to grow your business and interested in reaching at least some of these audiences, so take a minute to dig into the latest Pew Research for more! In the meantime, here are a few updates to get you off on the right foot.

The Verge: Facebook Launches Crisis Response Hub to Help Users During Disasters and Attacks
Meet Facebook’s newest site feature, Crisis Response. This new hub houses all of the platform’s safety-related tools including Safety Check and Community Help – so whether you’re involved in the crisis, tracking the news or hoping to help those impacted, Facebook has now centralized communication options during a crisis situation. Read more after the jump…

Disasters in the Digital Age

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It’s hard to believe that when Hurricane Katrina hit New Orleans in 2005 we were living in a T9-texting world without smartphones, Twitter and Instagram, and only college students could use Facebook. Since then, we’ve learned to harness technology and social media to respond to breaking news, including natural disasters. We can declare ourselves safe on Facebook, act as amateur photo journalists on Instagram and donate to charity efforts via Twitter. Hurricanes Harvey and Irma reveal that while Americans continue to demonstrate resolve and resourcefulness, the tools we use to react to natural disasters have changed.

Social Media Today: How to Use Social Media to Stay in Touch Before, During, and After a Disaster
We’re usually explaining why social media is essential to bolster marketing campaigns, but in times of crisis it’s a necessary form of communication. Be sure you are prepared by ensuring you follow key accounts on social and have a game plan, just in case. Read more after the jump…

The Art of Taking a Step Back

Photo credit: @WiredForLego

Photo credit: @WiredForLego

This week one of our account teams held an “Intense Period Debrief” – an opportunity to assess what went well, what could have gone better and what we can do moving forward to learn from experiences once a project is complete. The irony of this particular meeting was that, in taking the time to take a step back, much of what we learned from this particular account was the importance of taking calculated steps back more often.

The marketing world moves fast – new platforms, new products, content trends (this week it’s sarcastic polls on Twitter, FYI), changes in user behavior… the list of things that change actually changes itself quite frequently.

Add aggressive deadlines and high expectations to the list, and we’re frequently working in a world that pushes forward so fast that it’s easy to forget to step back and think strategically once a plan is in place. Ultimately, the best-laid plans don’t mean much if expectations aren’t set, processes aren’t communicated, and those plans don’t evolve based on trends and ongoing data.

Read more after the jump…

CenterTable Acquires Fourth Wall Productions, Expands Video Capabilities

Video Production & Motion Graphics | CenterTable Digital Agency | Denver, CO

Some of the CenterTable video production team onsite at Red Rocks Amphitheater.

The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.

A lot can change in 10 years.

We are currently experiencing a dramatic shift in user behavior toward video content. Recent statistics indicate that shift is even more aggressive than most of us might believe: Read more after the jump…

Social Media Content: Are You Branding, or Selling?

Are you selling on social media? | CenterTable Digital Agency | Denver, CO

Are you selling on social media?

Should social media be a space for branding/thought leadership or a function of your sales team?

We work with clients on this issue often and the short answer is that social media, when done correctly, should do both. On one side, organizations shouldn’t (or can’t afford to) blindly pass on an opportunity to generate sales or action through a channel where opportunity exists.

 

Are you using social media to build trust and credibility? | CenterTable Digital Agency | Denver, CO

Or using it to build trust and credibility? On the other hand, social media isn’t simply “another sales channel.”

On the other hand, social media isn’t simply “another sales channel.”

We (and many others) have made the comparison often: social media should be treated like a cocktail party or networking event. If you walked up to everyone you met at an event, told them what you do, why they should work with you, hand them a business card and walk away, you wouldn’t be making a great impression on anyone. The better approach is to engage with those you’re talking with and actually build rapport and credibility.

Read more after the jump…

It’s All About Instagram

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When we say “Instagram” what’s the first thing that comes to mind? Pretty pictures of far-off destinations? Mouth-watering food photos? Sweet shots of your favorite kiddos? This week we’re expanding our horizons by peeking into Instagram feeds that feature shrunken heads and goats – yep, goats. And surprisingly, both are basking in followers and engagement. Wondering how? Join us on a little Instagram journey…

CBS News: TSA Gains Popular Following on Instagram

Believe it or not, the Transportation Safety Administration (TSA) – yep, the folks running security at the airport – hold the No. 4 spot (ahead of Beyoncé!) on Rolling Stone’s “must follow” list. From frightening, confiscated items to tips on traveling by plane with live lobster, this article explores why there’s something for everyone on this unexpectedly awesome channel. Read more after the jump…

Keeping Social Networks Active During Busy Times

It happens to the best of us, both individually and as organizations. Meetings and events take over the calendar and even the best social media machines can hit a lull. So, how can you possibly keep up once the doors open at a large tradeshow or back-to-back meetings keep you off mobile devices?

By now you likely know the importance of having a weekly or monthly editorial calendar in place for drafting, scheduling and publishing posts quickly. Beyond a well-stocked social media calendar, we’re sharing a few ideas below:

Read more after the jump…