Tag Archives: social media

Time Spent on Social Media Adds Up

Think quick: how much time did you spend on social media yesterday? Perhaps a few visits to Facebook, posting a photo or two to Instagram, swinging by Twitter to catch the latest news…  If you’re like the average American, you probably spend around two hours a day on these platforms. Totaled up, that’s more than five years of your life dedicated to social media. By comparison, you’re only likely to spend about one year and three months connecting with friends and family in real life – a pretty shocking reality.

Time Spent on Social Media Adds Up | CenterTable Digital Agency

Photo by Hamza Butt via Flickr

And, on the verge of the holidays and the opportunity for lots of friends and family time – in real life and via social media – this is great Read more after the jump…

Using Micro-Influencers Is a Reasonable Path To Drive Sales

The rise of influencer marketing has been a boon for big brands with corresponding large budgets but it has left small businesses struggling to figure out the best way to utilize the tactic and accurately measure success.

A recent study showed that 38 percent of marketers are unable to tell whether influencer activity actually drove sales, and 86 percent are unsure how to effectively and fairly pay the influencers.

Read more after the jump…

Reddit is becoming an intriguing outlet for advertisers

Advertising on Reddit has been available for quite a while but horror stories from brands that tried to engage on the platform with out taking into account it’s unique structure andcommunities have served as warnings to marketers that weren’t building campaigns that “fit” with users of the platform.

The platform has over 330 million people engaging on the site each month and has become big enough that it can no longer be ignored. In the past few months, Reddit has made a number of changes that make it a viable digital advertising option. More so then nearly any other digital option out there, a Reddit campaign has to be built to be something that Redditors will embrace.

Read more after the jump…

Micro-Influencers and New Twitter Analytics

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Finding the right mix of prominent influencers and influencers you can afford is a marketing tightrope. Anyone who has an ongoing influencer relations effort in place is all-too-familiar with that balance, and this past week we’ve come across two great articles that discuss the advent of the “Micro-Influencer.” Twitter is also testing two new analytics features we’re excited to see come to fruition. And: Are you listening? Podcasts are coming back in a big way.

Micro-Influencers:

SmartBrief: How to Work with (or Become) a Micro-Influencer
It’s not necessarily a brand new idea, but the concept of “micro-influencers” – those who aren’t full-fledged influencers with hundreds of thousands of followers and require five-digit product mentions – is something that nearly every brand should consider. These individuals with followers ranging from 1,000 to 10,000 tend to be more authentic, more uniquely engaging, and drive interest in a real-world manner. Read more after the jump…

How Much Should I Spend on Social Advertising?

Navigating options for your social ad spend can be challenging.

Navigating options for your social ad spend can be challenging.

We often receive this question from our clients, particularly as everyone is locking down their 2018 budgets: How much should we budget for social media advertising?

The short answer is that there is no short answer. A simple Google search for “how much should I spend on social media advertising” will provide results that range from industry averages to advertising as a percentage of your overall social media marketing budget. The problem with those figures and averages is that they don’t consider your business’ unique needs and/or budget at this moment (or for the first quarter or first half of 2018).

Here are some questions to consider as you think about social media advertising and your 2018 marketing budget: Read more after the jump…

Three Things Clients Want From Agency Partners

At the Public Relations Organization International (PROI) conference held in Denver last month, I had the opportunity to hear from a panel of in-house, senior-level communications professionals who spoke about what they hope to get out of agency partnerships. Each of the panelists previously worked for creative agencies themselves, providing for unique insight and surprisingly simple answers. Below are the top three things this expert panel asks of agency partners.

What Clients Want From Agency Partners | GroundFloor Media Public Relations Agency

Photo credit: Startup Stock Photos

Read more after the jump…

Why Making Time to Think Matters

Did you know that, on average, executives spent nearly 23 hours a week in meetings? What’s more, 65 percent of senior managers say meetings keep them from completing their own work and 71 percent say the meetings are unproductive and inefficient.

Why Making Time To Think Matters | GroundFloor Media Public Relations Agency

Photo credit: AleXander Agopian via Flickr

I came across these depressing stats while reading an article from the Harvard Business Review about how to “Stop The Meeting Madness.” My husband suggested I read it after yet another dinner-time exchange that resulted in me describing my day as mostly spent in meetings. In an effort to understand more about how this meeting culture developed and how it was impacting my day-to-day, I dug a little deeper to also find some solutions. Read more after the jump…

Twitter’s New Promote Mode a Good Option for Small Business

Twitter recently announced that they were moving forward with a new advertising service that it had been testing this summer.

Twitter Promote Mode, which is now available to everyone, is a self-serve advertising subscription that for $99 per month automatically amplifies users’ tweets and profile. The tweets that are turned into ads through the new program appear just like any other paid Tweet with the small “promoted” language at the bottom of the tweet.

What’s nice about the program has positives and negatives depending on the account and how much time is available to do a more formal growth strategy. With the new Promote Mode users don’t have to do anything different to have these tweets seen by a wider audience – they just continue to tweet out their same updates, links and media as usual.

However, they cannot choose which tweets to promote – they can only turn Twitter Promote on or off. In addition, the tweets can be only be targeted by selecting up to five interest or metro locations or regions in a selected country. That’s significantly more contained then Twitter’s standard advertising platform.

For small businesses, individual influencers and brand new accounts, Twitter’s new Promote Mode is a great option to build visibility and followers more quickly.

Facebook’s New Campaign Budget Optimization Tool Is a Big Win

Facebook Budget OptimizationLast week Facebook announced via a blog post that they were soon going to be rolling out campaign budget optimization, which will allow for distributed budget across ad sets, often resulting in the best results for their campaigns.

By distributing more of a budget to the highest performing ad sets, advertisers will be able to maximize the total value of their campaign. This optimization will work in real time to determine the most effective use of ad spend to help lower cost per objective and improve results. It will also eliminate the need to spend time manually shifting budgets.

Read more after the jump…

New Updates in the Digital and Social Media World That Will Make You Sound Smart

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This week there were some product announcements that sound pretty dull. New branded content tools and verified domains – Wooo! They really are interesting though, especially if you rewrite the headlines. “Branded Content Tools” becomes, “Many Influencers are Lawbreakers” and Instagram is Helping them Become Law Abiding.” We won’t tell you to “READ MORE NOW!” because data analysis tells us urgency doesn’t convert, but we’ll give you the satisfaction of sounding smarter to your colleagues when you’ve skimmed our summaries of what’s happening this week in the world of digital and social media.

Instagram

Instagram: Branded Content Tools on Instagram
Many influencers and brands are breaking the law, and Instagram’s new feature makes obeying the law easier. By law, influencers have to disclose paid partnerships or promotions. Something many are failing to do according to the FTC. Instagram’s new feature makes it easier to clearly display promoted or partner posts. Read more after the jump…