Tag Archives: social media advertising spend

How Much Should I Spend on Social Advertising?

Navigating options for your social ad spend can be challenging.

Navigating options for your social ad spend can be challenging.

We often receive this question from our clients, particularly as everyone is locking down their 2018 budgets: How much should we budget for social media advertising?

The short answer is that there is no short answer. A simple Google search for “how much should I spend on social media advertising” will provide results that range from industry averages to advertising as a percentage of your overall social media marketing budget. The problem with those figures and averages is that they don’t consider your business’ unique needs and/or budget at this moment (or for the first quarter or first half of 2018).

Here are some questions to consider as you think about social media advertising and your 2018 marketing budget: Read more after the jump…