Tag Archives: social media advertising

The Social Media Advertising Landscape Is Changing Drastically

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While Facebook and Google still own the lion’s share of digital and social media advertising, the landscape at the platform level is undergoing a seismic shift. The days of creating content that is intended to work on multiple platforms are long gone and the era of hyper platform-specific creative is here to stay. 

Facebook

Fast Company: Facebook promises to nix its tools for discriminatory ad targeting

If you advertise on Facebook you may have seen recent updates notifying you that certain targeting options being used in your ad campaigns may soon be going away. Facebook has already removed many targeting options that may allow individuals to be targeted “on topics that relate to potentially sensitive personal attributes, such as race, ethnicity, sexual orientation, and religion.” The rest of the targeting options will be removed in the next 90 days.  Read more after the jump…

Maternal Insights: Social Media Advertising to the New Mom

Having survived the first few months in my new role as a mother of two, I now find myself back in my old role as digital marketer and reflecting on my short time away…

It was 3am. The familiar sounds of a newborn cry had come again all too soon for my sleep-deprived state of mind. I stumbled down the hall in my bare feet and frumpy ol’ bathrobe grumbling to myself about how many more hours of sleep I could hope to get before the sun came up.

As soon as I caught the scent of that sweet baby girl, all was forgiven. With the lights out, we settled into the rocking chair for the third middle-of-the-night feeding that night. As she drifted off into her milk-drunk sleepy state of happiness, I aimlessly scrolled Facebook on my phone.

Read more after the jump…