Tag Archives: social media marketing

The New Era of Creative Storytelling (Part 2 of 2)

{Editor’s Note: This is the second of a two-part post focusing on what we’ve learned as social media marketers over the years and what our industry looks like moving forward}

Live journalAs you (hopefully) read in the first part of this post, social media marketing and user behavior have covered a LOT of ground in 15-ish years. First, being able to share written word on the Internet, then the ability to start your own personal web page with photos and music, on to easily being able to create and post content of all kinds online, interacting directly with brands and organizations, and eventually live streaming content that “disappears” after a few seconds. Creative storytelling has never been more complicated. Which brings us to today…

2018: The Modern Age

What is Happening?

Blog period3There’s a TON of noise. And individuals are (successfully) trying to find better ways to receive and organize the information they want. The social media algorithm pendulum has swung from content we wanted/selected, to what the platforms assume we want to see (the echo chamber effect), back toward the content we interact with most often (but definitely NOT chronological, because there’s no money in that). The interesting outcome of the “Hooli Effect” (mentioned in Part 1 of this post), is that individuals are using social platforms the way they want to use them, not necessarily how each platform would want you to use them.

Read more after the jump…

The New Era of Creative Storytelling (Part 1 of 2)

{Editor’s Note: This is the first of a two-part post focusing on the history and set up of how social media has been used by marketers. Part Two will explore what we’ve learned and what social media marketing looks like moving forward} 

It’s helpful to look back at history and understand how and why things happened before talking about how we can improve our digital storytelling.  This is a social media history tour through the eyes of a guy who has been involved in the industry since the pre-MySpace Days. (Some obvious, but not-as-relevant-to-social-media details have been omitted so this post doesn’t turn into more of a novel than it already is):

Read more after the jump…

Instagram + New York = All The Feels

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This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So, you can imagine our delight at this article (with pics, of course) about How Instagram Made Its New York Office Highly Instagrammable. Amazing! Swept up in a New York state of mind? Let us give you another reason to love the Big Apple by introducing you to the New York Public Library’s new Instagram stories campaign that puts the story back in stories by turning classic novels into – well – stories. Genius! We simply cannot wait to see this campaign unfold. Meanwhile in other news… 

U.S. News & World Report: Social Media Makes People Change Their Views

New research indicates that 14 percent of Americans have changed their views on a social or political topic within the last year because of something they saw on social media. With elections coming up, this is a pretty incredible statistic. Learn more about the research in this comprehensive recap. Read more after the jump…