Tag Archives: social media policy

The NFL’s Social Media Policy Won’t Fix Their Ratings Problem

The NFL recently decided to ban teams from posting gifs and videos from games on their social media accounts. Under the new policy, a team can’t post footage before or during games and may only retweet or share media that has already been posted on social by the NFL. This new move has prompted some teams to poke fun at the league by using creative workarounds to distribute game news to their fans and followers. It’s also made some people wonder if the NFL instituted the move to help increase viewership after a downward trend. The NFL seems to think that by restricting access to video on social, TV viewership will increase and all their problems will be solved. What the NFL doesn’t grasp is that restricting access to video on social media is counterintuitive to growing the NFL as a global game.

Enter the NBA. Read more after the jump…

Social Media Policies, Even for the C-Suite

Social media makes it infinitely easy to offend customers, partners, and even bosses.

Social media makes it infinitely easy to offend customers, partners, and even bosses.

This past week a local restaurant in a small Utah town came under fire after one of its cooks posted anti-police sentiment to his personal Facebook page. By the time restaurant owners reacted (by firing the cook and offering free meals to law enforcement officers) it was too late. Local civil rights activists and police watchdogs then joined the conversation, questioning the restaurant’s decision to fire the individual.

Read more after the jump…

Gap And The Top 5 Most Popular Social Media Stories Of 2012

GapRagan.com and PR Daily have released their five most popular social media articles in 2012 and one of our own, that was just recently posted  on December 28th, made the final cut.

Gil Rudawsky used Gap as an example of one large brand who is doing social media right with a clear, easy to understand policy for all of it’s employees.

As you can see, Gap Inc. has figured out a social media policy doesn’t have to come from the legal department, and that a straightforward, conversational tone probably makes the greatest impact with employees. It covers everything, but it doesn’t beat you over the head.

Take a look at the full story and let us know what some other good examples of strong social media policies are that you’ve seen.

Rule #40: The Fine Line of Social Media Endorsements

Sponsorships and athletics go together like Jordan and Nike. And, like Jordan and Nike, the bigger the audience, the larger the dollar figure. Which is why the International Olympic Committee’s (IOC) “Rule 40” has been so contentious during the 2012 London Olympic Games.

The rule stipulates: “In accordance with Rule 40 (formerly 41) of the Olympic Charter, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes except as permitted by the IOC Executive Board.”

Of course, the only IOC Executive Board “permitted” advertising comes from those brands and organizations that are official Olympic sponsors – McDonald’s, Visa, P&G, Coca-Cola, etc. In previous years Rule 40 has essentially been black and white: athletes can’t cash in on their gold medal performances until after the Games are over.

But how do social media channels figure into Rule 40? For most Olympic athletes, sponsorships are their main source of income. And many sponsors expect their athletes to tweet, post blogs and upload photos about their products or services. Increasingly, social media posts have become a part of an athlete’s sponsorship contract.

But the IOC took it a step further with another guideline: “Participants and other accredited persons are not permitted to promote any brand, product or service within a posting, blog or tweet or otherwise on any social media platforms or on any websites. Participants and other accredited persons must not enter into any exclusive commercial agreement with any company with respect to their postings, blogs or tweets on any social media platforms or on any websites, unless they have obtained the prior written approval of their relevant NOC.”

Many athletes, of course, are up in arms over this. You may have even seen the #WeDemandChange2012 hashtag being used by several Olympians. And even a few who have posted photos of themselves with “Rule 40” taped over their mouths.

As social media continues to become more and more part of everyone’s daily lives, these types of “grey area” issues will continue to pop up. In this case: where is the line between athletes capitalizing on the reach of the Olympics, and the Olympics capitalizing on the celebrity status of athletes?

What I like about this issue – whichever side you might be on – is that it emphasizes the neutralizing nature of social media. Conversations on social platforms clearly have tangible and far-reaching effects.

Jim Licko is a Senior Director of Social Media and Digital Strategy at GroundFloor Media, and enjoys counseling his clients about the powerful nature of social media conversations. He also has new-found interests in archery, water polo and handball thanks to the 2012 London Olympic Games.