Tag Archives: social responsibility

Business Success Boils Down to Purpose

Company Strategy Compass

Connecting strategy to purpose will help create shared value and it just might change our world.

Business success boils down to purpose. It is the No. 1 driver behind successful companies and aligns with the pursuit of profit. How a company acts on its purpose links to branding, customer loyalty, employee retention and stakeholder engagement.

Fast Company’s Sherry Hakimi said, “A purpose mobilizes people in a way that pursuing profits alone never will. For a company to thrive, it needs to infuse its purpose in all that it does.”

Bottom line, without purpose, a company is just managing people and resources. With purpose, a company mobilizes and engages people and resources. Read more after the jump…