Tons of great info on Saturday – including some audience targeting from Antiques Roadshow
It was a rainy day in Austin, but that didn’t slow the super strong lineup of speakers and events on a Saturday. Here are the most memorable takeaways from Day 2 of SXSW 2017:
My first session of the day included representatives from Major League Baseball and the WWE discussing the future of providing content direct to consumers. It was interesting to hear how large brands are constantly working to push streaming/live content to their audiences, and how the target is constantly evolving based on audience needs. The most interesting comment was how consumers have built-in expectations about pricing and flexibility of the packages based on how they currently pay for Netflix or Hulu. The takeaway is knowing your audience and what their expectations are before working on a model that doesn’t meet their needs and, one that ultimately will fail because your customer’s expectations don’t align.
The buzz and anxiety of the first sessions at South by Southwest (SXSW) are palpable. And its easy to see some of the broader themes of SXSW 2017 rise to the surface: leadership in times of adversity, using the technologies we have at our fingertips to solve everyday problems and the rise of chatbots were some of the front runners. Here are our highlights from Friday at SXSW: Read more after the jump…
Hopefully we’ll provide enough content to make it feel like you’re in Austin.
The annual pilgrimage to Austin is upon us this week, and once again GroundFloor Media and CenterTable will be bringing you the sights and sounds of the South by Southwest Interactive (SXSWi) conference! Beginning Thursday, March 9 and continuing through Tuesday, March 14 Carissa McCabe and I will be hitting up as many sessions, brand activations, concerts, product releases, networking events and Bar-b-ques as possible, and reporting back here on the GFM/CenterTable blog as well as a variety of social platforms.
For the sixth year GFM is headed back to the South by Southwest Interactive conference in Austin, March 11 – March 15. Beginning this Friday you can follow Jon Woods’ and Carissa McCabe’s recaps of all things SXSWi here on the GFM blog, or via Twitter (@WoodrowWilson and @CarissaMc).
The reason we value the South by experience so much is the fantastic programming, which is most easily explained as marketing-meets-digital-platforms-meets-Texas-meets-thought-leadership-meets-TED-Talks-meets-food-trucks-meets-pop-culture-meets-startups-meets-hipsters-meets-brilliant-minds-meets-Tech-Stars.
After Jim ordered duck breakfast tacos for lunch on Saturday, he realized that since coming to Austin he hadn’t eaten any food that wasn’t in taco form. Such is SXSW, and clearly “breakfast tacos” should go into the GFM Favorites Hall of Fame. Ramonna and Laura joined in the fun on Saturday and will be here through the session they’re leading on Monday at 5pm…so we have an abundance of favorites from Saturday:
Fried chicken sliders from Max’s Wine Dive.
NomNom: Jon ordered the fried chicken sliders from Max’s Wine Dive for lunch (with syrup and hot sauce) – and we couldn’t be more excited for the new Max’s to be opening up at 7th and Sherman in Denver soon!
Libations:Spredfast’s Social Suite was serving up bloody mary’s at lunch with Deep Eddy’s pickle infused vodka and a condiment bar that included three different types of pickles, bacon, sriracha, olives, and jalapenos. Super delicious… Read more after the jump…
GFM had the pleasure of hosting our second annual SXSWi “Denver Download” event with a group of our clients, friends and
A lot of knowledge spread once again at SXSWi
partners earlier this week. During the event, 10-minute presentations were provided by Taryn Fort of the Colorado Health Foundation, Joe Murphy of The Denver Post, Jen Margoles and Jen Swift of 34 Degrees, and our colleague Jon Woods at GFM. Below are some of the key points from each presenter for those of you who were unable to attend. You can also view the slides from each presentation on the GFM Slide Share account.
Although the Interactive Festival doesn’t officially kickoff until Friday, the city definitely has a buzz about it with badge pickups, stages being built and huge brand activations being pieced together all over downtown. You’ll probably be hearing a lot about our good friends (and clients) at 34 Degrees since they’re also attending SXSW this year and have the same love for food, libations, music and all things digital. We wasted no time getting right to it yesterday – here are our favorites from Thursday
Nom nom: Moonshine Grill is a SXSW favorite, but not just because it’s next door to the convention center. With menu items like “Moonshine Corn Dog Shrimp,” green chili cheddar grits and baked macaroni with pimento cheese and bacon gratin…its no joke. The macaroni, by the way, was our favorite of the day.
Libations: Moonshine also had an amazing cocktail list, but we’re going to give a hat tip to all things Texas for Day 1 and say that there’s nothing like watching live music at the Continental Club while knocking back a Shiner Bock – every drop brewed in Shiner, TX.
Saturday started the usual way for us, you know, up at 4:30am to make sure we get a spot in line for tickets to the free Jay-Z concert Monday night…and I’m happy to report, we’ll be attending the AmEx Sync Show with Jay-Z on Monday night (you can follow along by checking out the American Express YouTube channel). No doubt, our list of favorites from Saturday are dominated by Jay-Z related info…
Our favorites from the first full day in Austin (Friday):
Nom nom: The bread pudding desert at Peche. They’re mainly known for their prohibition-style cocktails (see below), but the bread pudding with vanilla bean ice cream was reminiscent of mom’s monkey bread – amazing…
Libations: After another day of rain, the temperatures warmed up a little, which was perfect for a Corpse Reviver #2 at Peche. Gin, lemon, Cointreau, Lillet Blac and absenthe – so light and refreshing that you’ve got to be really careful.
Celebrity-ish Sighting: Liz Gumbinner, publisher and editor-in-chief of coolmompicks.com, sporting a fedora and knee high boots at Pesche.
Grab Bag – Its amazing who you might meet while waiting in line in the rain at 5:20am. Behind us were two Starwood Hotel representatives and in front of us was Movember’s Director of Development. The result: pre-concert drinks with our “line buddies” on Monday. There’s always a way to network…
Free Stuff Rules – The other result of waiting in line was Jim scoring a travel mustache trimmer from our friends at Movember. You really can’t top that…
Its been a crazy few days in Austin, and despite everyone warning me that it would be overwhelming, its still surprising how much goes on at South by Southwest (SXSW). New product launches, bloggers, social media discussions, panels, keynote speakers and tons of swag. It really is an amazing mix of Silicon Valley start ups, thought leadership, communications folks, established online brands, established corporate brands, marketing people, advertising experts, tech geeks (I say that lovingly) and anything and everything social media. As an agency employee who focuses on communications and social media strategy, it’s a pretty amazing place to be. I will be recapping some of the specifics from the show after I’ve had a chance to sort through the ridiculous amount of information and let some of it soak in, but for now, here are a couple of the main items that stand out in my mind so far from SXSW 2011:
Lots of discussion about measurement and metrics – what are the best ways to show clients that social media is moving the needle? No one really seems to have the silver bullet on this topic, but there are a lot of solid methods for proving social media’s worth.
Mobile sites vs. Mobile Apps – who is doing what, what is working, is it better to have a mobile site or create an app from scratch? There seem to be a LOT of “app in a box” companies popping up as well, making it much easier for brands to enter that space in the future.
QR Codes – you can’t swing an iPad without hitting a QR code down here. Scavenger hunts (see below), branding microsites and quite a few free drink offers!
Video – The advent of Flip cameras and the like have made everyone a producer in today’s world. There is a lot of discussion surrounding video strategy and how to actually make videos that provide value to your customer. It’s one thing to upload a video, it’s another to post a video that will make a difference (see “metrics” above).
Location-based media – FourSquare and Gowalla have gone all out for South by Southwest. I checked in at a few Pepsi-related locations and earned a “Golden Ticket” badge that got me into a private concert on Monday night. There are a lot of fun things happening in the location-based world despite the fact that no one totally has it figured out from the business side yet.
Below is a video to show you a little more about SXSW 2011 – thanks to Doug and Lauren, our friends and clients from Qdoba Mexican Grill for chipping in.
And I would be remiss if I didn’t give a shout out to www.rightnow.com for “The Game” scavenger hunt. Using QR Codes and Twitter hashtags, I ended up winning Sunday’s grand prize – a new Nikon D7000 with a lens that will make me the envy of my photo-snapping friends. As the lucky winner, it’s easy for me to say, but The Game was a great use of multiple platforms that really fosters the type of engagement we’re all working to achieve through social media.