Tag Archives: sponsorships

Meeting With a Corporate Partner For a Sponsorship? Be Prepared.

6 Tips To Prepare For a Sponsorship Meeting With a Corporate Partner | GroundFloor Media PR Agency in DenverIf you are meeting with a corporate partner to discuss a sponsorship proposal or charitable donation request, be prepared. Just as you would prepare for a new business meeting or job interview, you have one shot to make the best possible impression, so do your homework and come to the meeting prepared. The key to success? It should be all about them.

Whether you have worked with a corporate partner for multiple years or you are meeting for the first time, here’s what to research, prepare and bring to the meeting:

Read more after the jump…

Stop Chasing Short-term Corporate Sponsorship Dollars

Corporate Dollars & Sponsorships Graphic | GroundFloor MediaLet’s be honest, chasing corporate sponsorships or charitable donations is a challenging job for both the nonprofit partner and the corporate partner. Wouldn’t it be nice to secure long-term partnerships that allow for building relationships, additional time for strategic planning, the ability to execute events and/or programs AND generate measurable results? YES!

I love this quote by Stephen Kinzer, “Alliances and partnerships produce stability when they reflect realities and interests.” Getting the stars to align is no small task. However, here are a few tips for moving things in the right direction for corporate giving teams and nonprofit partners:

Read more after the jump…

Building Corporate Partners: It’s Not About the Gala

partnership-penIt is gala season! That means nonprofits are seeking corporate sponsorship dollars to not only help support these large events, but to help fund much needed programs throughout the year. At the same time, businesses are trying to justify community investment dollars as their budgets shrink.

If you work for a nonprofit and are preparing to meet with a corporate partner, it’s time to reevaluate your ask and look toward long-term programs with measurable return on investment (ROI). And I’m not talking about touting the number of people served or programs activated via your organization. Although these are incredibly important, they focus on your organization and not the corporate partner. You have to build a case for why the corporate partner should invest in your organization. Read more after the jump…