Tag Archives: sports

The Importance of Public Messaging: The NHL Lockout

Avalanche - PenguinsThursday should have been the first day of the 2012-13 National Hockey League (NHL) season. Unfortunately for hockey fans, owners and the National Hockey League Players Association (NHLPA) are in the midst of their third lockout in less than 20 years.

In short, this lockout began nearly a month ago, has wiped out at least the first 82 regular season games, and neither side has effectively told me why. A simple Google search for “NHL lockout” provides sparse results of any actual statements or messaging from one side or another. According to a few articles, one of the key sticking points is the players’ share of Hockey Related Revenues. But after a quick search none of the articles point to actual numbers behind those “revenues,” or better yet, why one side is more deserving of those revenues than the other.

The fact that NHL lockouts have been so frequent has prompted the popular opinion shared by ESPN’s Johnette Howard: Time to ignore the lockout. Who cares? Stop whining and just get it figured out. As a fan, I agree with Ms. Howard. The third labor-related stoppage of play in 18 years for a sport that lacks mainstream popularity…I’ve got NFL and NCAA football games on the weekends and playoff baseball to occupy my sports time. Just figure it out, you guys.

Read more after the jump…