Tag Archives: Starbucks

Using technology to keep up… with technology

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The digital world is changing faster than a cheetah on Red Bull and it can feel impossible to keep up. However, careful planning and an understanding of what is driving your audience, whether it’s sources they trust, amazing photos and experiences or a particular need, can still help marketers connect people to products and brands. Even better, in the not too distant future, technology will help solve the challenges it creates. Artificial Intelligence and Machine Learning can help you reach the right people with the right product at the right time.

Case Studies

USA Today: People Freaking Out Over Starbucks Unicorn Frappuccino
Starbucks hopped on the Unicorn food train with a colorful Unicorn frappuccino this week. It had the internet and the brave taste testers in our office buzzing, but the “buzz” may have been from the sugar coated sugar. Either way, they’ve seen plenty of social media conversation from the extremely limited run product. Lessons learned? There is no amount of sugar Americans won’t try. Don’t forget to think about the picture people will take when you’re coming up with ideas. If nothing else the neon Unicorn drink makes great Instagram fodder.

Read more after the jump…

The Irony of It All: Does USA Today Take the Cake?

As I was reading my complimentary hotel copy of USA Today on my return flight from Austin to Denver, I was struck by several stories that made we wonder about story choices by the nation’s largest circulation newspaper.

First, on the front page at the top of the paper, was an article about how Miami County, Ohio has seen one of the highest increases in poverty in the U.S. in the past four years, with 16 percent of it residents living below the poverty line. Second, right below that story was an article on the $450 Starbucks gift card. In case you haven’t heard about it, the card is made of steel and is loaded with $400. The price difference is because it costs $50 to make each one of the 5,000 gift cards that will surely sell out. The card will buy you 57 of the $7.00 limited brew coffees that Starbucks recently rolled out.

While the front page of the paper made me stop and think – especially during the hustle and bustle of the holiday season as many people are rushing around buying gifts, while others, like those mentioned in the Miami County, Ohio story, are just trying to survive – nothing prepared me for story and photo on the next page.

Read more after the jump…