Tag Archives: stories

Platforms Make Tweaks to Inspire More Sharing


Whether it’s adding functionality or dropping old features, a few of our favorite social media platforms were out in full force this week making tweaks to entice users to share more content. If you’re having trouble keeping up with the latest changes, we’ve got you covered – including a step-by-step guide, an introduction to a new automated tool and a “must follow” list to get you warmed up for the Winter Olympics.


Adweek: Here’s How to Add a GIF to a Story Post
Recently, Instagram added the capability for users to add GIFs to their Stories posts. Been wondering how to get in on that action? Here’s a step-by-step guide complete with illustrations. Read more after the jump…

Maximize Your Social Strategy in 2018


As January already stretches to a close, the relentless updates about new capabilities in social media for business have been fast and furious. Setting yourself up for success can be overwhelming with this constant slew of announcements. From composing killer copy to refreshing your Instagram strategy in the coming months, take a few small steps each week to stay current.


Mashable: Instagram Just Added a Powerful New Way to Stalk People on the App

First there was Snapchat’s Snap Map feature and now Instagram follows that lead with functionality that allows you to see when a person was last active on the app. Log in regularly to your business account so potential customers see that you’re present and available. I always feel like somebody’s watching me… Read more after the jump…

What Does the Data Say?


The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.


Social Media Today: What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts
Social Media Today monitored more than 800 Instagram accounts’ story analytics to determine early usage trends and best practices. Read what they’ve discovered about adoption rates, influencers and prime posting times. Read more after the jump…

Facebook Keeps on Changing


Facebook is attempting to keep more users on its platform by introducing a slew of new features that mirror its competitors. This week, Facebook revealed that Stories will soon be open to business page accounts that might actually make use of the feature. Additionally, Facebook is testing a résumé feature that puts it in competition with LinkedIn, and it implemented screen-sharing in Facebook Live, which eliminates the need for third-party software. Facebook knows that to stay alive, it has to keep changing.


Marketing Land: Instagram Redesigns Call-to-Action Bar to Dynamically Mirror Ads
Instagram is focusing on keeping your timeline beautiful by ensuring that the call-to-action bar on ads will blend in with the overall aesthetic of the ad. The change is small but important in terms of maintaining visual consistency across users’ timelines.
Read more after the jump…

When it Comes to Social Media, Age is Just a Number


It’s official: more than half (55 percent) of Americans over age 50 are now getting their news from social networks. What’s more, 74 percent of non-whites claim social networks as their source for news, too. Facebook earned the top spot among platforms – in part due to its sizable user base – with YouTube taking silver and Twitter earning bronze. Chances are you’re using these platforms to grow your business and interested in reaching at least some of these audiences, so take a minute to dig into the latest Pew Research for more! In the meantime, here are a few updates to get you off on the right foot.

The Verge: Facebook Launches Crisis Response Hub to Help Users During Disasters and Attacks
Meet Facebook’s newest site feature, Crisis Response. This new hub houses all of the platform’s safety-related tools including Safety Check and Community Help – so whether you’re involved in the crisis, tracking the news or hoping to help those impacted, Facebook has now centralized communication options during a crisis situation. Read more after the jump…

Disasters in the Digital Age


It’s hard to believe that when Hurricane Katrina hit New Orleans in 2005 we were living in a T9-texting world without smartphones, Twitter and Instagram, and only college students could use Facebook. Since then, we’ve learned to harness technology and social media to respond to breaking news, including natural disasters. We can declare ourselves safe on Facebook, act as amateur photo journalists on Instagram and donate to charity efforts via Twitter. Hurricanes Harvey and Irma reveal that while Americans continue to demonstrate resolve and resourcefulness, the tools we use to react to natural disasters have changed.

Social Media Today: How to Use Social Media to Stay in Touch Before, During, and After a Disaster
We’re usually explaining why social media is essential to bolster marketing campaigns, but in times of crisis it’s a necessary form of communication. Be sure you are prepared by ensuring you follow key accounts on social and have a game plan, just in case. Read more after the jump…

New Features for Your Fourth of July Week


It seems you can’t even take a couple of days off to celebrate America’s independence without missing new updates to nearly every social media platform. When Instagram zigs, Snapchat seems to zag – the latest in big updates to each platform are listed in this week’s reads below.


CNBC: Snap Now Lets Users Add Links to Snaps
It’s been a long time coming, but Snapchat users can now add links to their snaps via the new feature they’re calling “Paperclip.” The feature moves Snapchat ahead of rival Instagram when it comes to flexibility in driving traffic to outside sources, which of course has a ton of traffic/conversion potential. Read more after the jump…

Stop stalling and create a Snapchat strategy


Snapchat’s growth has finally slowed and Instagram continues to add features that mimic some of the platform’s most engaging features. But a huge opportunity still exists for marketers willing to create the right kind of content. Snapchat isn’t right for every brand, but if your audience includes anyone under the age of forty you’re missing out on reaching a significant percentage of them on this platform.


Mashable: Snapchat’s new ‘limitless’ snaps will change everything
Instagram and Facebook (among others) have made a living (well, an even better living) ripping off Snapchat, so it only makes sense that Snapchat should attempt to improve on Boomerang, a looping video feature on Instagram. An update to Snapchat released this week brings those looping videos along with “limitless” snaps, emoji doodling and a “magic eraser” tool to the app. The “play forever” option for videos creates a tool very similar to Instagram’s Boomerangs and shows Snapchat isn’t going to take the copycatting lying down. Read more after the jump…

From Beta to Bots, Teens to Tricks – What’s Happening in Social Media This Week


It’s hard to believe, but we’re only weeks away from the end of the first quarter of 2017! Now that we’re well on our way into the “New Year”, how are your social media plans going? Have you tried something new? If so, how are you measuring for success? We might be early in the year, but if you’re hoping to track trends now is the time to capture metrics from January and February before the details slip away from you. And if you need help, your friends at CenterTable are at the ready! In the meantime, we’ve pulled together some highlights in social media news this week. Read more after the jump…

Weekly Reads – Snapchat and Instagram Continue to Battle for Advertisers


The competition between Snapchat and Instagram has been heated since Instagram unveiled its Stories feature in 2016. Since then, the two have been fighting to gain control of not only users, but money generated from advertising. Currently, Snapchat and Instagram Stories both reach about 150 million people a day. With a similar audience size, Snapchat and Instagram have to differentiate themselves to advertisers through their ad capabilities, something that both companies are constantly working to address.

Read more after the jump…