Tag Archives: strategy

CenterTable Acquires Fourth Wall Productions, Expands Video Capabilities

Video Production & Motion Graphics | CenterTable Digital Agency | Denver, CO

Some of the CenterTable video production team onsite at Red Rocks Amphitheater.

The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.

A lot can change in 10 years.

We are currently experiencing a dramatic shift in user behavior toward video content. Recent statistics indicate that shift is even more aggressive than most of us might believe: Read more after the jump…

Social Media Content: Are You Branding, or Selling?

Are you selling on social media? | CenterTable Digital Agency | Denver, CO

Are you selling on social media?

Should social media be a space for branding/thought leadership or a function of your sales team?

We work with clients on this issue often and the short answer is that social media, when done correctly, should do both. On one side, organizations shouldn’t (or can’t afford to) blindly pass on an opportunity to generate sales or action through a channel where opportunity exists.

 

Are you using social media to build trust and credibility? | CenterTable Digital Agency | Denver, CO

Or using it to build trust and credibility? On the other hand, social media isn’t simply “another sales channel.”

On the other hand, social media isn’t simply “another sales channel.”

We (and many others) have made the comparison often: social media should be treated like a cocktail party or networking event. If you walked up to everyone you met at an event, told them what you do, why they should work with you, hand them a business card and walk away, you wouldn’t be making a great impression on anyone. The better approach is to engage with those you’re talking with and actually build rapport and credibility.

Read more after the jump…

When is Live Video a Good Idea?

The CenterTable team in a live broadcast from the Greeley Stampede | CenterTable Digital Agency | Denver, CO

The CenterTable team in a live broadcast from the Greeley Stampede.

In my time as a news reporter there were two types of producers (generally): Those who only used the live truck for breaking/extremely visual stories and those who used live trucks in virtually every newscast.

Fast forward more years than I’m willing to admit, and we’ve got a similar situation now that Facebook, Instagram and Twitter all have “live” video options. Many brands and individuals are using live video options extremely sparingly (if at all) while others seem to be using it all of the time.

What’s the smart approach? Read more after the jump…

Content is All Around You (Even if You Think It’s Boring)

Some behind-the-scenes content, combined with "staff pics" from our clients at Elite Brands.

Some behind-the-scenes content, combined with “staff picks” from our clients at Elite Brands.

We’ve had a couple of strategy sessions with our clients recently and a recurring theme has come up: Sometimes what you consider “boring” might actually be extremely engaging content.

Anyone who works in a warehouse, production facility or “in-the-field” probably doesn’t see a whole lot of intrigue from said workspace. But time and time again, we’ve seen audiences be completely captivated and engaged with behind-the-scenes content of how things are made, how machinery works, or what people do in their daily work routine.

Read more after the jump…

CenterTable @ SXSW 2017: Monday Sessions

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Art and inspiration are everywhere at SXSW.

The fourth day of South by: When sleep deprivation and too many creative thoughts in your head from the previous three days starts to cloud everything. But the sun came out today and we had an impressive lineup of speakers. Here are our top takeaways from Monday at SXSW 2017:

Jim’s Take:

  • I attended a wide variety of sessions today, the first being “Blending Leadership: Online and Offline,” where presenter Reshan Richards reviewed six pillars of leadership traits from his book. From a professional development standpoint, the main takeaway for me was, “Once you’ve become more efficient and find yourself with an extra 30 minutes or hour in your day, be intentional about how you fill that time. Don’t cram it with busy work. Rather, spend it on something you’d hoped to do from an aspirational standpoint.”

Read more after the jump…

Skills That Are Needed for Today’s Communications Jobs

My colleague, Karla, and I recently had the opportunity to speak to a class of college students as part of a PR 101 class. The students, most of whom were studying communications with an emphasis in PR, were interested in how to get hired once they graduated from school. As we described what a “typical” day looks like for us, we also shared some of the critical skills that are needed to work in marketing communications today.

What Matters:

Read more after the jump…

We’ve Reached the Snapchat Tipping Point

Snap logoThe experts have been saying it for a couple of years now, and given some of the most current statistics, it seems like 2016 might actually be The Year of Snapchat:

  • There are more than 100 million daily active users
  • There are an average of 9,000 snaps every second
  • 8 billion video snaps are sent every day
  • The average user spends 30 minutes in the app every day

Probably the most telling news that points to Snapchat’s coming of age is the fact that Facebook is now developing its own Snapchat-esque camera app. The addition of features like Stories, geo-filters and face recognition lenses has made the app even more interactive (and dare we say, “fun?”) and more importantly for us, a bit more metrics-driven.

Read more after the jump…

No Advertising Budget? No Problem.

Great user-generated photos are frequent at Silverton Mountain.

Great user-generated photos are frequent at Silverton Mountain.

Jon Woods and I had the opportunity this past week to take a day off of work and visit one of our favorite places in the entire state: Silverton Mountain. Silverton is a somewhat sleepy mining town that sits in the extremely steep San Juan Mountain Range between Ouray and Durango. It opened in 2002 with just one lift providing access to nearly 2,000 acres of backcountry-only terrain (there are no groomed runs and most are 40-percent+ grade), and another 22,000 acres accessible by their helicopter service. The mountain is only open Thursday through Sunday, and 90% of the season requires guides for visitors, ensuring that only a handful of skiers and boarders have access to the fresh snow daily.

Why is all of that background important? Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.

Read more after the jump…

Social Media and The President of the United States

The President hasn't shied away from laughing at himself from time to time.

The President hasn’t shied away from laughing at himself from time to time.

I recently came across this rundown of how the Obama Administration has approached social media over the past eight years, and aside from being amazed at how far digital communications have evolved since 2008 (imagine, if you can, a pre-Instagram world), there are also a number of great takeaways from how the President and his staff have embraced social media during his two terms, and what we can learn from their efforts:  Read more after the jump…

A Seven-Step Social Media Strategy for Startups

Screen Shot 2015-10-19 at 3.44.39 PMThis week marks the return of one of GFM’s favorite events: The Wright from Something Independent. The Wright Award Night is a celebration of Colorado-based companies that are finding success at the intersection of lifestyle and commerce. Each company presents a 90-second video, and then finalists answer questions from a panel of business experts – Shark Tank-style – to narrow the field to one winner. Past winners include FlyLow, MHM Backpacks, Voormi, and Eldorado Climbing Walls.

This is the third year GFM has been a sponsor, PR partner and social media content curator for the event, and each year we find ourselves energized at the entrepreneurship of Colorado companies, and the outdoor industry in the state as a whole. Part of our excitement revolves around the potential all of the contenders have to bring their brands to life via social media and digital marketing.

As many entrepreneurs know, there is only so much time left in the day for managing social media. Here is a seven-step process for any startup to follow to develop (and organize!) a social media and digital marketing strategy:

Read more after the jump…