This week marks the return of one of GFM’s favorite events: The Wright from Something Independent. The Wright Award Night is a celebration of Colorado-based companies that are finding success at the intersection of lifestyle and commerce. Each company presents a 90-second video, and then finalists answer questions from a panel of business experts – Shark Tank-style – to narrow the field to one winner. Past winners include FlyLow, MHM Backpacks, Voormi, and Eldorado Climbing Walls.
This is the third year GFM has been a sponsor, PR partner and social media content curator for the event, and each year we find ourselves energized at the entrepreneurship of Colorado companies, and the outdoor industry in the state as a whole. Part of our excitement revolves around the potential all of the contenders have to bring their brands to life via social media and digital marketing.
As many entrepreneurs know, there is only so much time left in the day for managing social media. Here is a seven-step process for any startup to follow to develop (and organize!) a social media and digital marketing strategy:
Read more after the jump…