Tag Archives: strategy

CenterTable @ SXSW 2017: Monday Sessions

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Art and inspiration are everywhere at SXSW.

The fourth day of South by: When sleep deprivation and too many creative thoughts in your head from the previous three days starts to cloud everything. But the sun came out today and we had an impressive lineup of speakers. Here are our top takeaways from Monday at SXSW 2017:

Jim’s Take:

  • I attended a wide variety of sessions today, the first being “Blending Leadership: Online and Offline,” where presenter Reshan Richards reviewed six pillars of leadership traits from his book. From a professional development standpoint, the main takeaway for me was, “Once you’ve become more efficient and find yourself with an extra 30 minutes or hour in your day, be intentional about how you fill that time. Don’t cram it with busy work. Rather, spend it on something you’d hoped to do from an aspirational standpoint.”

Read more after the jump…

Skills That Are Needed for Today’s Communications Jobs

My colleague, Karla, and I recently had the opportunity to speak to a class of college students as part of a PR 101 class. The students, most of whom were studying communications with an emphasis in PR, were interested in how to get hired once they graduated from school. As we described what a “typical” day looks like for us, we also shared some of the critical skills that are needed to work in marketing communications today.

What Matters:

Read more after the jump…

We’ve Reached the Snapchat Tipping Point

Snap logoThe experts have been saying it for a couple of years now, and given some of the most current statistics, it seems like 2016 might actually be The Year of Snapchat:

  • There are more than 100 million daily active users
  • There are an average of 9,000 snaps every second
  • 8 billion video snaps are sent every day
  • The average user spends 30 minutes in the app every day

Probably the most telling news that points to Snapchat’s coming of age is the fact that Facebook is now developing its own Snapchat-esque camera app. The addition of features like Stories, geo-filters and face recognition lenses has made the app even more interactive (and dare we say, “fun?”) and more importantly for us, a bit more metrics-driven.

Read more after the jump…

No Advertising Budget? No Problem.

Great user-generated photos are frequent at Silverton Mountain.

Great user-generated photos are frequent at Silverton Mountain.

Jon Woods and I had the opportunity this past week to take a day off of work and visit one of our favorite places in the entire state: Silverton Mountain. Silverton is a somewhat sleepy mining town that sits in the extremely steep San Juan Mountain Range between Ouray and Durango. It opened in 2002 with just one lift providing access to nearly 2,000 acres of backcountry-only terrain (there are no groomed runs and most are 40-percent+ grade), and another 22,000 acres accessible by their helicopter service. The mountain is only open Thursday through Sunday, and 90% of the season requires guides for visitors, ensuring that only a handful of skiers and boarders have access to the fresh snow daily.

Why is all of that background important? Silverton serves a fairly niche audience of hardcore skiers and backcountry enthusiasts, so they have to be that much more strategic to reach their customers in a meaningful way.

Read more after the jump…

Social Media and The President of the United States

The President hasn't shied away from laughing at himself from time to time.

The President hasn’t shied away from laughing at himself from time to time.

I recently came across this rundown of how the Obama Administration has approached social media over the past eight years, and aside from being amazed at how far digital communications have evolved since 2008 (imagine, if you can, a pre-Instagram world), there are also a number of great takeaways from how the President and his staff have embraced social media during his two terms, and what we can learn from their efforts:  Read more after the jump…

A Seven-Step Social Media Strategy for Startups

Screen Shot 2015-10-19 at 3.44.39 PMThis week marks the return of one of GFM’s favorite events: The Wright from Something Independent. The Wright Award Night is a celebration of Colorado-based companies that are finding success at the intersection of lifestyle and commerce. Each company presents a 90-second video, and then finalists answer questions from a panel of business experts – Shark Tank-style – to narrow the field to one winner. Past winners include FlyLow, MHM Backpacks, Voormi, and Eldorado Climbing Walls.

This is the third year GFM has been a sponsor, PR partner and social media content curator for the event, and each year we find ourselves energized at the entrepreneurship of Colorado companies, and the outdoor industry in the state as a whole. Part of our excitement revolves around the potential all of the contenders have to bring their brands to life via social media and digital marketing.

As many entrepreneurs know, there is only so much time left in the day for managing social media. Here is a seven-step process for any startup to follow to develop (and organize!) a social media and digital marketing strategy:

Read more after the jump…

How SEO is Quickly Becoming a Communications Function

Screen Shot 2015-05-21 at 9.51.16 AMWhy would a marketing communications firm have SEO capabilities?

We get that question from time to time, and the simple answer has been, “Our clients put solid resources behind having us develop rich content, so we want to be sure the right audiences are able to easily find that content.”

This week, with the advent of Google searches now showing tweets, the shift of SEO from a stand alone function to one that lives in the marketing and communications world is even more apparent.

Read more after the jump…

Red Cross Faces Reputational Disaster

Screen Shot 2014-11-03 at 10.16.17 AMAn investigative report from NPR and ProPublica has sent the aid organization scrambling to downplay its findings. Instead, the Red Cross should own up to mistakes and promise to correct them. Read more about tips from GroundFloor Media’s Gil Rudawsky how the organization can take to fix its reputation in this PR Daily article.

The Downside to Social Media “Marketing”

Statistics and analytics are extremely useful, especially when balanced with a focus on your actual customers.

Statistics and analytics are extremely useful, especially when balanced with a focus on your actual customers.

Transparency, authenticity and two-way communication are terms thrown around frequently in the social media world, and for good reason. The brands that are frequently highlighted on Mashable and other similar social media news sites are the brands that take the time to understand their audience and provide them something they want – something useful that helps the individual relate to and rely on the brand.

That approach creates “brand advocates,” “enthusiasts,” “loyalists,” “champions” and all of those other terms we use to talk about the Holy Grail of customers. It’s the extremely tangible “upside” to social media – bringing the brand to life and creating life-long advocates. Read more after the jump…

Progressive offers 101 about how not to respond in a crisis

Progressive Insurance over the past two weeks has offered a step-by-step guide on how not to respond to a social media crisis.

It seems that at every step in the crisis, the company’s moves were tantamount to bringing barrels of gasoline to an already raging fire. And now at the end of the second week, Progressive’s reputation is taking a big hit.

Check out what they did wrong on my post at Ragan’s PR Daily.