Tag Archives: Super Bowl

Brands Flex Their Creative Muscle on Social Media During the Super Bowl

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The Eagles weren’t the only winners this week. Tide, MoonPies and Fanatics, among others, struck gold by creating thoughtful ad campaigns that took advantage of the big game. The #TidePodChallenge is a thing of the past thanks to Tide’s wonderful series of ads that stole the spotlight throughout the game. MoonPies crafted a funny, on-brand series of tweets that capitalized on the Super Bowl without having to invest big money. Fanatics rode the excitement of Philly’s first Super Bowl win to its second-best sales day ever. Though not everyone was successful on Sunday (looking at you, Patriots and Dodge), this week’s Weekly Reads highlight some of the brands who captured lightning in a bottle.

Super Bowl:

Adweek: Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales
Thanks to a targeted Instagram and Facebook ad campaign and the Eagles’ first Super Bowl win, Fanatics celebrated one of its biggest sales days ever. The company experienced a 60 percent increase in Super Bowl merchandise sales over last year. Read more after the jump…

Positive Instagram Updates On the Way for Brands

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In a long overdue announcement, Instagram is giving businesses the opportunity to schedule posts, and view posts that have tagged or mentioned their brand profile. We’ve also got the Super Bowl this weekend and Winter Olympics kicking off the following week – the perfect storm to see the latest and greatest digital brand activations!

Instagram

AdWeek: Brands with Business Profiles on Instagram Can Now Schedule Organic Posts
The big news for brands on Instagram this week is that we’ll soon be able to schedule organic posts, view posts where we’ve been tagged or mentioned and view other business profiles. The updates will be rolling out soon, but one downside: the features will, at least for the time being, only be available via third-party apps like Hootsuite or Sprout Social. Read more after the jump…

GroundFloor Media Team Shares Best Super Bowl Snacks

Screen Shot 2016-02-04 at 4.47.44 PMThe Super Bowl… all the hype, celebrities, creative TV spots, half-time entertainment and yes, the football game. But what really makes or breaks the experience are the snacks that we’re all eating.

Screen Shot 2016-02-04 at 4.55.36 PMI polled my colleagues who hail from (and live in) different parts of the U.S. to find out what their favorite Super Bowl snacks are. Following is what they had to say. What will you be serving?

Alexis – California “Nachos! I like a LOT of veggies…tomatoes, peppers, avocado…, along with beans and good, regular cheddar cheese.”

Amanda – Texas “I’d have to go with chips and queso. Even better, you can go with Bob Armstrong Dip – which is basically queso with ground beef, sour cream and avocado mixed in – divine!”

Amy – Texas “We always do Super Bowl Nachos – fully loaded (meat, beans, cheese, sour cream, salsa, guacamole).”

Read more after the jump…

#Cheesepocalypse: Velveeta Shortage or PR Stunt?

Screen Shot 2014-01-13 at 8.14.04 AMBy now, everyone has heard about the possible Velveeta shortage as it’s been widely covered by media and social media channels. Many in the press had their doubts about the cheesy shortage, questioning if it was just a marketing ploy or PR stunt. The timing of the announcement, at the height of football playoff/nacho-making season leading up to the Super Bowl on February 2, left skeptics questioning the cheesemakers’ timing.  The dip dilemma story first broke in Advertising Age and was quickly covered by mainstream press and social media channels. Brilliant stunt to drive buzz and ultimately sales, or serious cheesy crisis? According to Kraft Foods, it’s no stunt but a serious national crisis. Read about the liquid gold shortage from Kraft.

What’s next? Avocado and chicken wing shortages?