Have you ever had that friend who always seemed to know the latest popular brands and must-have products and where to find the best deals? Most of us have and probably all wondered how that friend was able to obtain all this information and be what’s coined a “supershopper.”
The good news is that anyone can now be a supershopper. Through a combination of mobile access to vast amounts of inspiration and virtually unlimited information, a new breed of shopper is quickly becoming the norm. These shoppers are willing to try new products and brands in their search for the best and aren’t looking simply during the holidays.