Tag Archives: tech

360 Video: To Gimmick Or Not to Gimmick

360 Video: To Gimmick Or Not to Gimmick | CenterTable & GroundFloor MediaTechnology is a fickle beast that can really creep up on you. One minute you’re blissfully content that two-day deliveries exist, and next thing you know, there’s shoes that order pizza and hoverboards that don’t actually hover and function as boneless scooters (turns out keeping wheels on things is still one of the best ways to keep your face from eating concrete).

The advent of 360 cameras was one of those things that crept up on me. From 16 GoPro camera rigs to smartphone clip ons, companies are constantly innovating the way consumers are telling their stories. However, like the proverbial cynical caveman that I occasionally am, the discovery of fire has left me wondering about the best ways to use it.
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GFM @ SXSWi: 2016 Preview

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Rain or shine, GFM will be at South by!

For the sixth year GFM is headed back to the South by Southwest Interactive conference in Austin, March 11 – March 15. Beginning this Friday you can follow Jon Woods’ and Carissa McCabe’s recaps of all things SXSWi here on the GFM blog, or via Twitter (@WoodrowWilson and @CarissaMc).

The reason we value the South by experience so much is the fantastic programming, which is most easily explained as marketing-meets-digital-platforms-meets-Texas-meets-thought-leadership-meets-TED-Talks-meets-food-trucks-meets-pop-culture-meets-startups-meets-hipsters-meets-brilliant-minds-meets-Tech-Stars.

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