Tag Archives: television

Denver Media Shares the Good, the Bad and the Ugly

Screen Shot 2018-06-20 at 9.23.02 AMIt makes little difference if you’ve been working with Denver media for a long time or are new to the market because there are so many new faces and veteran journalists leaving the media (many taking communications roles) that no one can keep up.

The Colorado Healthcare Communicators recently held its annual media roundtable, in which the following reporters/editors participated and shared their thoughts on the current state of the market, how best to work with them, and their biggest pet peeves.

Note: Since the media roundtable took place, there have been two changes to the list below. Ed Sealover is no longer covering health care for the Denver Business Journal, and John Ingold has just left The Denver Post. As you may have read, a number of veteran Denver Post reporters have started The Colorado Sun with a Kickstarter campaign. More to come on that.

Read more after the jump…

Everything You Need to Know About Media Interviews You Can Learn on “60 Minutes”

Everything You Need to Know About Media Interviews You Can Learn on “60 Minutes” | GroundFloor Media PR AgencyI recently caught an episode of “60 Minutes”  during which they shared the tricks of the trade by some of the most revered journalists ever, most of them now passed. As you may know, “60 Minutes” has been celebrating its 50th anniversary this year, which makes it the longest running broadcast program ever.

When the show first aired in 1967, the formula for a “60 Minutes” segment was simple: keep it timely, keep it relevant and never be dull. That same formula is as relevant today, and should be used by marketing communications professionals in developing stories and pitches for the media. It doesn’t matter if your story idea is for print, TV, radio or online – your media pitch needs to include all of those elements, and it needs to be visual, as even a good radio story can be shared online.

In the segment, they shared their rules for conducting a “60 Minutes” interview, and these are recommendations for how to prepare for them:

Read more after the jump…

One Journalist to Another: The Game Has Changed

Adele Arakawa, 9News Evening AnchorThis week marks the end of an era for one of Denver’s most beloved journalists as 9NEWS’ Adele Arakawa officially signs off on June 30. She’s been the evening news anchor for 24 years.

I couldn’t help but feel a little wistful after reading Joanne Ostrow’s article on Arakawa as it seemed clear to me from the article that she is not just ready to retire, but she may be disillusioned with the state of journalism today. If you haven’t read the article, it’s worth a read and you can draw your own conclusions.

It seemed only fitting that Ostrow wrote the piece on Arakawa, as Ostrow had bid farewell in a column less than a year ago to her job at The Denver Post. Ostrow shared her thoughts on a long and productive career reporting about the media for newspapers and magazines, and all the changes she too had seen in the news and entertainment industry.

Read more after the jump…

Master the Television Interview With These Tips

IMG_5386All media interviews are not created equal.
Case in point: speaking to a television reporter is different than a newspaper reporter. The former wants quick sound bites and the latter may want more background and an extended interview. During a recent television media training session for one of our clients, the GroundFloor Media team offered the following tips for mastering the television interview:

Look the part: A suit and tie at the dog park is not realistic
Prepare sound bites: Don’t over answer, and remember they will only likely use 20 seconds of what you say
Show some emotion: You are passionate about what you do, show it
Share questions with interviewer: Gently helping them know what to ask can steer the interview in the right direction
Body language matters: Don’t fidget
Speak slowly: Remember to pause, and that you speak faster when you are nervous
Nothing is off the record: If you are miked up, you are on the record
Don’t answer every question: Keep to your messages and sound bites
Be comfortable with silence: Wait for the next question instead of filling the empty space
Practice: This is key. Most of us are not comfortable under the lights

In most cases, television reporters want you to do well on camera, and the more you are prepared the better you will come off on camera. And for most people, speaking in front of a camera is uncomfortable, so practice, practice, practice.

The Washington Redskins Name Debate Tackled at Halftime

Screen Shot 2013-10-16 at 11.23.36 AMThe Washington Redskins name has been gaining media attention this entire NFL season, but Sunday night’s halftime soap box speech by Bob Costas took the issue to a whole new level. No matter what your personal feelings are on the name, viewers may have been taken aback by this journalist/sportscaster using Sunday night halftime as his platform for sharing his opinion on the topic.

The topic itself is extremely divisive, but that aside, we ask are sports commentators not journalists? Did Costas have a right to use that airtime to share his views? When I posed that question to one of my colleagues who is a former newspaper reporter, he said that sportscasters are different from traditional journalists in that they’re paid for their opinions and their own “slant” on sports, in this case football. If that’s true, Costas wasn’t sharing his knowledge of football; instead he was expressing his First Amendment right to free speech, albeit in front of nearly 20 million viewers. Given that it was halftime, that number was probably much lower.

Read more after the jump…

Monday Night Football and the Impact on Colorado Tourism

MountainsColorado loves Monday Night Football (MNF). It’s an opportunity for free advertising to a national (and international) audience, as the broadcast always includes glamour shots of the beautiful Rocky Mountains. The only thing better than MNF in Denver is MNF when it snows. While Denver can be warm and sunny, 60 miles to the west at the Continental Divide it can be a blizzard. Colorado Ski Country, the association that represents the ski industry for the state, prays for snow on MNF because there’s a direct impact on ski vacation reservations.

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Television’s Second Screen

The GFM Blog first reviewed the growing synergies between television and social media in our June 17, 2011 blog, “The Voice of Television” that explored how NBC’s “The Voice” was pioneering new ground in social media. Eighteen months later, Nielsen has published a study noting how social media is engaging television audiences in new ways, reinforcing the value of “appointment television” and creating communities of television watchers via the Internet.

Again, The Voice is a strong example of this trend, bridging broadcast and the Internet with a show-specific Twitter handle (@NBCTheVoice), episode-specific hashtags (#VoiceTop6) and reality TV voting tied to iTunes. Social TV is reinvigorating broadcast television.

Check out NPR’s interview earlier today with Deirdre Bannon of Neilsen about this new “online water cooler.”

Learning from the Presidential Debate: Can You Recover from a Bad TV Appearance?

If you live in the Denver metro area, you may already be a little tired of hearing about the first Presidential debate set for Wednesday, Oct. 3. The road closures, the headaches, and the non-stop political ads. At least the first two will be done after tonight.

“CBS Sunday Morning” ran an interesting story this past weekend called Let the debates begin. It examined the history of presidential debates, going back 52 years to the first televised debate between Richard Nixon and John F. Kennedy in 1960. What has been well documented by historians about the debate is that it led Nixon’s downfall in the 1960 election (sweating is bad when you’re on TV and running for president); your appearance does matter.

The segment went on to cover the best sound bites delivered by presidents and candidates during these debates, frequently used by PR professionals during media training as examples of how to deliver your message in a short, pithy sound bite.

Read more after the jump…

Public’s distrust for media grows: Why?

The trend of polarizing media outlets commenting on issues instead of covering them might be fueling the public’s lack of trust in journalism, which is reaching levels never seen before.

A Gallup survey conducted this month found a jaw-dropping 60 percent of the American public surveyed “have little or no trust in the mass media to report the news fully, accurately, and fairly.”

This lack of trust in traditional mass media, such as newspapers, radio, and TV, is up from the past few years, and up a full 5 percentage points from last year.

“The current gap between negative and positive views—20 percentage points—is by far the highest Gallup has recorded since it began regularly asking the question in the 1990s,” wrote Gallup’s Lymari Morales.

Read more about what a veteran journalist says at Ragan’s PRDaily.