Tag Archives: trolling

Owner of Popular Denver Restaurant Regularly Puts Online Critics on Blast

Onefold Denver restaurant owner Mark Nery is a regular critic of his online critics (Photo: Instagram)

Onefold Denver restaurant owner, Mark Nery, is a regular critic of his online critics (Photo: Instagram)

Consider your audience’s response.

That’s a cardinal rule for consumer brands when developing digital content. But does the same now go for consumers aiming to critique these brands online?

In an age in which critics have become brands unto themselves, that notion is certainly an interesting one. And one of my favorite Denver restaurants provides a captivating case study.

If you’re a brunch junkie, you’ve done yourself a disservice if you haven’t been to Onefold in Denver, a quaint spot that artfully weaves comfort foods of the Asian, French and Mexican persuasions. That is to say, there’s always a line out the door and it’s highly likely you’ll be dining amidst a sea of chambray and skinny jeans.

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Weekly Reads – Small Brands Can Gain Traction by Targeting Their Perfect Customer

Small brands are discovering that they can grow by targeting the customers that big brands leave behind. By discovering niche audiences that industry giants ignore in advertising, small companies have found a way to thrive while also making their customers feel unique. Meanwhile, Reddit is punishing trolls, Uber is infringing on customer privacy and Netflix finally allows content to be downloaded for offline viewing.

Social Advertising

Entrepreneur: What Small Brands Do That Big Brands Can’t

Small brands are cropping up and taking advantage of customers who feel left behind by big brands. Many of them are using social media to target their unique customer, allowing them to grow intelligently with a fraction of the advertising budget of their larger competitors.

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