Tag Archives: Twitter

Changes In Your Instagram, Twitter and Facebook Newsfeeds

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Instagram and Twitter are making it easier for users to find the content they want, while Facebook is tightening up security measures for the upcoming elections in an effort to weed out fake news.

Instagram

Social Media Today: Instagram’s Testing an Option to Add Hashtags Without Having to Include Them in the Caption

Instagram has been testing out a non-intrusive way to add hashtags to posts through a separate field outside of the main caption. This would give Instagram more ways to categorize and showcase relevant posts in Explore. Read more after the jump…

Apple’s Winning Twitter Strategy

During this month’s Apple Event, when Apple announced new product releases for the world to drool over, Twitter felt more like a farmers market than a social media platform. As a Project Fi advocate, images of a sleek phone with a technicolor screen didn’t do much for me. What did catch my attention was Apple’s use of Twitter advertising strategies to promote and ultimately own their #AppleEvent.

Apple’s Paid Media Wins   

The most impressive aspect of their recent media push was their paid strategy. Instead of buying placements across multiple platforms, they picked one digital platform that’s highly relevant to tech lovin’ early adopters and focused their paid social efforts there. According to Digiday, they purchased a promoted trend, “like a reminder” custom placement and promoted tweets. This single platform focus demonstrates confidence in both their audience and the platform, which is prime advertising real estate for events, trends and conversations.

They also took time to create promoted tweets in 12 different languages, like the example below. This further indicates that they know their target audiences and want to connect with them through a relatable experience.

Apple’s Owned Media Misses  

In my opinion, a big missed opportunity for Apple was its continued organic silence on Twitter. They have never tweeted and an #AppleEvent didn’t change that organic strategy. Over the years, organic social media content has seen a decline in reach, causing a decrease in engagements. Typically when we run digital advertising campaigns, we see an increase in profile traffic and engagement, indicating that the most engaged members of the audience want a place where they can engage with a brand immediately after seeing an ad. By not tweeting organically, Apple missed out on organic reach and engaging with superfan conversations.

Apple’s Earned Media Love

Last week’s paid strategies directly impacted their earned media love. Promoting a trend was a brilliant idea, which gave #AppleEvent extra exposure and probably greatly impacted usage and engagement, like this user’s tweet:

What did you think of Apple’s Twitter takeover last week? Did it inspire you to join the conversation, or better yet, pre-order an iPhone XS? Let me know in the comments below!

Olivia Ward is a Director of Digital Strategy at CenterTable, where she creates digital marketing strategies that make client dreams come true. She has more than 10 years of experience helping brands find and target their audience IRL and digitally.

Our Growing Connectedness: Changes in the Tech Space that you Need to Know About

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rachael-roark-weekly-reads-centertable-our-growing-connectedness-changes-in-techIn this age of being constantly connected, people have come to expect that the information they are looking for is at their fingertips. This edition of Weekly Reads covers how technology giants are continuing to push the envelope in terms of the amount and type of information that is accessible and where it is accessible. We as users are also raising our expectations around the level of transparency that these giants are providing.

Marketing Land: Google Expands Google Assistant Integration

Google announced a slew of new capabilities and integrations for Google Assistant. It will now be able to switch interchangeably between languages and Google is partnering with new third-party smart display and smart speaker companies. There are also a wide range of new connected home devices that will support the assistant such as thermostats, security devices and vacuums. Google is doing this in an effort to continue to increase the advantage that it already has in international markets. Read more after the jump…

19 More Fridays Until Christmas!

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Get ready for that time of year where big box stores skip straight over Halloween and dive headlong into winter holiday decorations. Perhaps your organization should be thinking ahead too. You’ve still got time to implement some web and content strategies for higher conversion rates during the holiday season. The strategies below can work for you whether your holiday campaign will include collecting donations or motivating people to purchase your services. Give your future self the gift of a solid plan.

Social Media Today: 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

Opening day is coming! Whether you think of Giving Tuesday or Colorado Gives Day as opening day to the holiday giving season, put a plan in place now. Identify your most compelling stories, prep your tech for a deluge of donations and make sure you’ve thought through how to make the most of your hard work. Even if you’re a for-profit business, consider finding a nonprofit partner that might make sense for you to work with.
Read more after the jump…

Twitter Purges Spammers, Instagram Adds Features for Engaged Users

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One platform is deleting users. The other is adding functionality to allow its most engaged users to get even more involved. That dichotomy of headlines seems to well depict the current state of Twitter, a platform actively fighting to break free of its spam-laden legacy, against the consistently spam-averse Instagram, which continues to offer a leg to stand as its parent company Facebook also looks to fight off spam-related issues. Long story short, if you like spam, we hope it’s the sort that comes from a can, because the internet finally seems interested in expelling it from its most popular platforms.

Twitter

New York Times: In Twitter Purge, Top Accounts Lose Millions of Followers

Twitter has long threatened it, and this week the social platform is taking big steps to globally purge accounts it had previously locked after suspecting them of spamming users. Within minutes on July 12, celebrities like Ashton Kutcher, Oprah Winfrey, Rihanna, Katy Perry and Kim Kardashian lost millions of followers. In addressing the purge, Twitter wrote, “Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.” Read more after the jump…

Tweet Responsibly

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You know the old saying – “With great exposure comes great responsibility.” No, that’s not it… “Mo’ followers mo’ problems?” No, that’s not it either… Let’s just say “tweet responsibly.” That seems to be the theme this week after scandals broke out in both entertainment and sports due to ill-advised Twitter use. Roseanne Barr finally crossed ABC’s line in the sand with a racist tweet that she’s blaming on Ambien (ok, Roseanne… The makers of Ambien have since fired back). Despite its success, her show was abruptly cancelled. Meanwhile, The Ringer released an article alleging that Bryan Colangelo, general manager of the Philadelphia 76ers, has been operating multiple burner accounts to tweet negative information about players, coaches and rival GMs. The 76ers are conducting an investigation into the allegations. Twitter is a powerful communication tool, but take situations like these as reminders that social media can lead to failure if used inappropriately.

Twitter

Twitter Scandals:

ABC already dropped Roseanne for her racist tweet, but it will be interesting to see how the Bryan Colangelo situation unfolds. The evidence seems pretty damning. Read more after the jump…

It Only Takes One Bad Apple…

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Combating spam, data that goes too far to invade privacy, and plain ol’ bad actors seems to be a priority for social platforms in the wake of the Cambridge Analytica scandal. This task is pretty herculean since spam and invasion of privacy are rarely defined as the same exact thing twice. Hopefully the good guys don’t have to suffer too much as a consequence.

Instagram

Instagram.com: New: Share Feed Posts to Stories

Hallelujah! We finally have an in-app way to publicly re-share content on Instagram. It’s not quite the direct #regram you might have hoped for but it feels like progress. If you want to share someone else’s post from your feed, you can now share it as a sticker in your own Instagram story. Instagram doesn’t make it easy for content to be shared in their app. Finally, if I want everyone I know on Instagram to see my friend’s cute dachshund, I can make that happen without a whole extra app! Someone pointed out that this also makes it much easier to mock people if that’s your style – looking at you, Wendy’s. Read more after the jump…

Laurel vs. Yanny: Brands React

An audio clip took the internet by storm this week, described by many as the second coming of the white and gold or black and blue dress phenomenon.

Some listeners hear the word “laurel” and others are hearing “yanny.” The audio hotly divided the GroundFloor Media and CenterTable offices as we declared our undying loyalties to #TeamLaurel or #TeamYanny. Yesterday, the New York Times even developed a tool to change the frequency of the audio clip so readers can hear both “yanny” and “laurel.”

We thoroughly enjoyed watching different brands and celebrities seize the viral moment to weigh in on the debate throughout the week. Read more after the jump…

Baby Boomers and the Buzz on Brackets

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We collectively sprang forward in the early morning hours of Sunday and digital platforms are bouncing into action as well. If you could use some inspiration to end your work week, today’s Weekly Reads dishes on how to protect your mental health from your seemingly endless Instagram feed. Also on deck: targeting baby boomers and our admiration for Facebook and Twitter as they take on the giant task of curating Major League Baseball and March Madness, respectively.

Facebook

U.S. News & World Report: More Live Sports Are Coming To Facebook
Swing, batter batter! The ink is drying on a deal between Major League Baseball and Facebook. Facebook will exclusively stream 25 weekday afternoon baseball games this season. Bloomberg theories that the deal cost the social platform around $30M. The partnership is the first of its kind between Facebook and a major professional sports league. Read more after the jump…

Fake News Strikes…Again

fake-news-twitterI heard an interesting story on NPR during my commute the other day about Alex Harris, a Miami Herald reporter who was covering the Florida school shootings. She was using Twitter to find witnesses who were willing to talk to her about the shooting. And she started getting some really heated feedback from people about her tweets. It turns out, however, that the tweets people were upset about were screenshots of doctored versions of what she had sent out, not her original tweets. In a somewhat ironic twist, this reporter had become a victim of fake news…

Read more after the jump…