As the development of new social media platforms has slowed, the development of new bells and whistles that existing platforms are using to distinguish themselves from the competition has accelerated. This week was no exception, and below we examine new functionalities all four major social platforms have added within the past five days.
Marketing Land: Facebook Ads Can Now Link to Brands’ Whatsapp Accounts Yes, we know that this new Facebook functionality requires you to first build a WhatsApp account for your brand. Not only is that time consuming, it may not be advantageous for many U.S. brands, as 84 percent of the messaging app’s active users live outside of the U.S. But for brands trying to reach a younger audience, being able to simultaneously tap into the more established, legacy audiences on Facebook as you’re targeting newer, youngers audiences on WhatsApp within the same campaign could prove to be very worthwhile. Read more after the jump…
Social networks are constantly trying to attract new users and retain existing ones, but this week revealed the lengths that they’re willing to go to grow. Facebook is trying to hook users before they can legally create an account. Meanwhile, marketers are finding huge success on Instagram, and new features are about to help audiences share more content within the app. Finally, Twitter is looking to expand into developing countries by making itself available in 24 new countries.
Finding the right mix of prominent influencers and influencers you can afford is a marketing tightrope. Anyone who has an ongoing influencer relations effort in place is all-too-familiar with that balance, and this past week we’ve come across two great articles that discuss the advent of the “Micro-Influencer.” Twitter is also testing two new analytics features we’re excited to see come to fruition. And: Are you listening? Podcasts are coming back in a big way.
SmartBrief:How to Work with (or Become) a Micro-Influencer It’s not necessarily a brand new idea, but the concept of “micro-influencers” – those who aren’t full-fledged influencers with hundreds of thousands of followers and require five-digit product mentions – is something that nearly every brand should consider. These individuals with followers ranging from 1,000 to 10,000 tend to be more authentic, more uniquely engaging, and drive interest in a real-world manner. Read more after the jump…
This week there were some product announcements that sound pretty dull. New branded content tools and verified domains – Wooo! They really are interesting though, especially if you rewrite the headlines. “Branded Content Tools” becomes, “Many Influencers are Lawbreakers” and Instagram is Helping them Become Law Abiding.” We won’t tell you to “READ MORE NOW!” because data analysis tells us urgency doesn’t convert, but we’ll give you the satisfaction of sounding smarter to your colleagues when you’ve skimmed our summaries of what’s happening this week in the world of digital and social media.
The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.
It’s that time of year again: That time when nonprofits start to think about capitalizing on the charitable mood that tends to spike around the holiday season.
But here’s the problem: Just about every nonprofit across the country is having this same inclination. Take Colorado, for instance: We have Colorado Gives Day every year in early December, which is a 24-hour period in which Coloradans are encouraged to give to their favorite registered nonprofit. The nonprofits who raise the most then receive an extra funding boost from an incentive fund created for that day.
But with all that competition, there’s plenty of noise, especially in the digital space. So how do you help your campaign stand out?
That’s a question many clients have posed to us — so much so that we’ve developed a bit of a playbook; one that has shown to be particularly helpful for smaller nonprofits looking to fully dive in to the holiday giving season for the first time. Read more after the jump…
Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?
Social Media Today: Twitter’s testing an expanded 280 character limit with some users Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better.Read more after the jump…
It’s official: more than half (55 percent) of Americans over age 50 are now getting their news from social networks. What’s more, 74 percent of non-whites claim social networks as their source for news, too. Facebook earned the top spot among platforms – in part due to its sizable user base – with YouTube taking silver and Twitter earning bronze. Chances are you’re using these platforms to grow your business and interested in reaching at least some of these audiences, so take a minute to dig into the latest Pew Research for more! In the meantime, here are a few updates to get you off on the right foot.
It’s hard to believe that when Hurricane Katrina hit New Orleans in 2005 we were living in a T9-texting world without smartphones, Twitter and Instagram, and only college students could use Facebook. Since then, we’ve learned to harness technology and social media to respond to breaking news, including natural disasters. We can declare ourselves safe on Facebook, act as amateur photo journalists on Instagram and donate to charity efforts via Twitter. Hurricanes Harvey and Irma reveal that while Americans continue to demonstrate resolve and resourcefulness, the tools we use to react to natural disasters have changed.
It seems you can’t even take a couple of days off to celebrate America’s independence without missing new updates to nearly every social media platform. When Instagram zigs, Snapchat seems to zag – the latest in big updates to each platform are listed in this week’s reads below.
CNBC: Snap Now Lets Users Add Links to Snaps It’s been a long time coming, but Snapchat users can now add links to their snaps via the new feature they’re calling “Paperclip.” The feature moves Snapchat ahead of rival Instagram when it comes to flexibility in driving traffic to outside sources, which of course has a ton of traffic/conversion potential. Read more after the jump…