Tag Archives: uber

Is It the End of Twitter as We Know It?

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Social platforms are working to get people to the content they want via visual search, more characters and links all while sidestepping trolls. Twitter in particular will need help avoiding trolls with their announcement this week. Can you believe we could tweet this entire intro?

Twitter

Social Media Today: Twitter’s testing an expanded 280 character limit with some users
Twitter is testing a move from their signature 140 character limit to a roomy 280 characters for each tweet. Beta testers now have room for all the adjectives that had to mercilessly delete before. But content creators beware. If this change rolls out to all users and your goal is engagement, you may still want to keep things brief. Even on Facebook where you’ve got all the characters you could ever want, shorter posts perform better. Read more after the jump…

London Could Boot Uber Based on Reputation Issues

UBER_(1)We all know that a poor reputation is harmful to a business’ bottom line, but rarely is that connection so clear as in the case of Uber. We learned this weekend that the car service could be out business in London as soon as the end of this month, and the reason cited by regulators is “a lack of corporate responsibility.”

As The Wall Street Journal reported:

London’s top transport authority stripped Uber Technologies Inc. of its private-car hire license in the city, threatening to shut the company out of one of its biggest markets.

The surprise decision presents another obstacle for the company as it tries to pare heavy losses and right itself amid a series of scandals, probes and board infighting. The authority, Transport for London, cited “a lack of corporate responsibility” that it said could undermine public safety and security, and said it won’t issue Uber a new license when its current one expires Sept. 30.

What do regulators mean by a lack of corporate responsibility? In short, a bad reputation. You can point to a number of issues over the past two years ranging from the FBI investigating its nefarious “Project Greyball” to allegations of false advertising to sexual harassment claims, and the list goes on and on.

London is an important market for Uber, and it represents approximately 3.25 million users – nearly a third of its active user base in Europe. The annual gross revenue hit to Uber could total $400 million, about 5 percent of the company’s overall gross revenue.

Often, trying to calculate the precise damage a crisis does to a brand’s reputation is extraordinarily difficult. With Uber, we may be able to start with $400 million. The additional damage that the company has suffered by those jumping on the #DeleteUber bandwagon continues to be difficult to quantify, but it may be many times the damage that London could cause it.

Weekly Reads – Small Brands Can Gain Traction by Targeting Their Perfect Customer

Small brands are discovering that they can grow by targeting the customers that big brands leave behind. By discovering niche audiences that industry giants ignore in advertising, small companies have found a way to thrive while also making their customers feel unique. Meanwhile, Reddit is punishing trolls, Uber is infringing on customer privacy and Netflix finally allows content to be downloaded for offline viewing.

Social Advertising

Entrepreneur: What Small Brands Do That Big Brands Can’t

Small brands are cropping up and taking advantage of customers who feel left behind by big brands. Many of them are using social media to target their unique customer, allowing them to grow intelligently with a fraction of the advertising budget of their larger competitors.

Read more after the jump…