Small brands are discovering that they can grow by targeting the customers that big brands leave behind. By discovering niche audiences that industry giants ignore in advertising, small companies have found a way to thrive while also making their customers feel unique. Meanwhile, Reddit is punishing trolls, Uber is infringing on customer privacy and Netflix finally allows content to be downloaded for offline viewing.
Entrepreneur: What Small Brands Do That Big Brands Can’t
Small brands are cropping up and taking advantage of customers who feel left behind by big brands. Many of them are using social media to target their unique customer, allowing them to grow intelligently with a fraction of the advertising budget of their larger competitors.