Tag Archives: user experience

3 Tips to Leverage SEO & UX to Rise to the Top of Search Results

SEO and User Experience Best Practices

Search engine optimization (SEO) has become more and more complex over the years. There are hundreds of factors that are taken into consideration within Google’s algorithms. Google is the 800-pound gorilla in the search space – and for good reason – it is the best at providing searchers with the most relevant content as quickly as possible.

At a very high-level, Google rewards those sites that provide searchers with a great user experience (UX) and relevant content. Below you will find tips on how to use the combined power of SEO and UX to rise to the top of the search engine results page (SERP) and compel your audience to complete your desired action(s).

1. Create substantial, valuable, accessible content

  • Target Audience: To dominate the search space within your respective industry, it is critical to understand your target audience’s needs and wants.
    • Content should answer the questions that they have in order to guide them through the buyer’s journey and ultimately complete your desired action(s).
  • Keyword research: Researching popular keywords is an important data-driven way to understand how your target audience is searching for things. Make sure to use this research to inform your content strategy.
    • This process will help create guide posts around the content creation process to ensure that content is centered on relevant topics in the vernacular that users are searching for and ultimately help people find your content.
  • User Experience (UX): It is important from a UX perspective, that key pieces of content along the user journey are easy to find and the layout of the page makes the content digestible and engaging.

Read more after the jump…

What is AMP and what can it do for you?

For several years now, we have been told to think “mobile first” when creating amp-accelerated-mobile-pageswebsites. With end users clamoring to their smartphone and utilizing it as their primary device for accessing online information, this approach to designing and building websites makes sense.

Websites were traditionally built with large screen laptops and desktops in mind; representation on mobile devices was an afterthought. Before the advent of responsive design, many companies in fact had separate websites for mobile devices (remember the “m.” URLs?) versus large screen devices and had to attempt to keep their separate sites in sync from a content and functionality perspective. Read more after the jump…

Denver Digital Summit: Creating Great Content

The Denver Digital Summit 2016

The Denver Digital Summit 2016

My colleague Will Holden and I had a chance to attend the Denver Digital Summit last week to listen in on all things digital – trends, strategies, new tools and ongoing tactics. It’s great to see this Denver-based conference thrive and continue to grow each year, and while there was a ton of talk about Snapchat and other emerging technologies there was one constant theme from nearly every session I attended: Tailored user experience (understanding and knowing what your audience wants first and foremost) needs to be the focus needs to be the focus of every campaign.

Read more after the jump…