Tag Archives: user experience

What is AMP and what can it do for you?

For several years now, we have been told to think “mobile first” when creating amp-accelerated-mobile-pageswebsites. With end users clamoring to their smartphone and utilizing it as their primary device for accessing online information, this approach to designing and building websites makes sense.

Websites were traditionally built with large screen laptops and desktops in mind; representation on mobile devices was an afterthought. Before the advent of responsive design, many companies in fact had separate websites for mobile devices (remember the “m.” URLs?) versus large screen devices and had to attempt to keep their separate sites in sync from a content and functionality perspective. Read more after the jump…

Denver Digital Summit: Creating Great Content

The Denver Digital Summit 2016

The Denver Digital Summit 2016

My colleague Will Holden and I had a chance to attend the Denver Digital Summit last week to listen in on all things digital – trends, strategies, new tools and ongoing tactics. It’s great to see this Denver-based conference thrive and continue to grow each year, and while there was a ton of talk about Snapchat and other emerging technologies there was one constant theme from nearly every session I attended: Tailored user experience (understanding and knowing what your audience wants first and foremost) needs to be the focus needs to be the focus of every campaign.

Read more after the jump…