Tag Archives: Video Editing

Screen Size Matters: Editing Video For Social Media

The number of ways people are viewing content are multiplying faster than ever before. From the invention of the TV to shortly after Y2K, TV and the 4:3 format was the only way we saw the world. But in the decade since HD and accelerated by apps like Instagram and Facebook, creators are being demanded to rethink the way they create content. No longer are the conventional ratios acceptable.

We have to think in perfect squares and vertical rectangles now. It’s definitely influenced the way I edit content.


Hopetoun Falls - Original Photo | Screen Size Matters: Editing Video For Social Media

I’ve included this picture of a rain forest to compare the differences in the various Instragram formats.

Read more after the jump…

How Client Video Screenings Save You Time (And Sanity)

Screen Shot 2017-12-19 at 3.46.33 PM

For every producer who has written “Version 14” next to a video you’ve passed along for client review, this blog post is for you.

It’s no secret that the video editing process for clients can be exhausting and redundant. Though we certainly realized this universal truth before, it became all the more clear to us when we acquired the video production company now known as CenterTable Studios earlier this year.

It was after housing an out-of-town client in our office to work on a video project that it donned on us: The editing process became a whole lot easier when we were meeting with a client face-to-face.

That was the moment client video screenings were born.
Read more after the jump…