Regardless of which side of the aisle you sat on, 2017 was pretty incredible. This year found itself embroiled in some of the most polarizing cultural, political and technological developments the world has ever seen. In a society increasingly connected in a web of social media outlets and platforms, we were collective witnesses to moments that defined humanity, and moments that divided it. Ad agencies, news outlets and production companies naturally responded to the ebb and flow of the cultural mainstream and its socio-political undercurrents by producing increasingly relevant, provocative and entertaining content.
As director of media production at CenterTable, I am always on the lookout for the latest and greatest in media and advertising. This year I compiled a list of 5 social videos produced in 2017 that stood out to me in technical prowess, innovation and boldness. This list includes everything from social media ads to TV commercials. Let’s dive right in (in no particular order).
Stock footage gets a bad rep in the video community. The footage is usually bland, and a lot of it isn’t at the creative level most people aim for.
In spite of its flaws, there are a lot of ways to make stock footage a useful part of your video. Not all stock footage is generic and finding the right shots can literally take your video project to new heights. Here are a few ways to let stock footage make an impact on your video.
For every producer who has written “Version 14” next to a video you’ve passed along for client review, this blog post is for you.
It’s no secret that the video editing process for clients can be exhausting and redundant. Though we certainly realized this universal truth before, it became all the more clear to us when we acquired the video production company now known as CenterTable Studios earlier this year.
It was after housing an out-of-town client in our office to work on a video project that it donned on us: The editing process became a whole lot easier when we were meeting with a client face-to-face.
Some of the CenterTable video production team onsite at Red Rocks Amphitheater.
The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.