Tag Archives: video strategy

How do you elicit emotion in an on-camera interview? Embrace your own

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Everyone knows the shot. And everyone wants it. We were on set at a video shoot with a client recently who really wanted it. And he didn’t mince words about what it was that he wanted as we spoke before the interview.

“You’ve got to make this guy cry, dude.”

I hope I was able to bury the cringe I felt building up inside — and that was the last emotion I wanted to bury that day.

“If I take that approach into this interview, there’s no way he’s going to cry, dude,” I replied.

That’s the one sure thing I know about trying to elicit an emotional response in an on-camera interview: If you’re trying to do it; if you’re employing calculated tactics in your effort to make it happen, it’s likely that you’ll personally extinguish all the emotion in the room.

That being said, there is one methodology that I have found particularly fruitful — and even personally therapeutic — in these moments: letting go of all the thoughts about how you want this interview to go, and taking the time to seek out a genuine, human connection with the person you’re interviewing.
Read more after the jump…

Creativity: Put in the Time

"Let's make a music video..."

“Let’s make a music video…”

Our CenterTable video team brought home a Silver Leaf Award from the Colorado Healthcare Communicators last week for our “Hand Hygiene: 1-2-3” music video with our clients at Good Samaritan Medical Center.

Sure, I want you to click on the case study and check it out – but as I was thinking about how this project came together it occurred to me that the success of this video campaign was largely dependent on the creative thinking and execution of our video team.

Read more after the jump…

You want video? We’ve got video.

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With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

CenterTable Acquires Fourth Wall Productions, Expands Video Capabilities

Video Production & Motion Graphics | CenterTable Digital Agency | Denver, CO

Some of the CenterTable video production team onsite at Red Rocks Amphitheater.

The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.

A lot can change in 10 years.

We are currently experiencing a dramatic shift in user behavior toward video content. Recent statistics indicate that shift is even more aggressive than most of us might believe: Read more after the jump…