The unending flow of data within our countless digital platforms can make it easier to know what’s working and what’s not – if you know what to look for. Check out these recent case studies and new data points that can help you navigate and make sense of your digital campaign results.
Nowadays things move so fast that spending time reflecting on what’s working and where you can improve on a specific strategy can feel like a luxury. Planning for the New Year? Sure – it’s possible to throw together a plan in an hour, but it’s unlikely you’ll see outstanding results. Now is the perfect time to carve out a few hours to meet with your team to look back on 2017 and talk about what success looks like for your team and your brand in 2018. It might be a challenge to find the time, but it’s an exercise that’s certain to pay off in the long run.
We’re just weeks away from the New Year, so now is the perfect time to evaluate how your social media content strategy performed in 2017 while considering how you might modify for 2018. Are the right team members on board? How often are you using video? Are you leveraging user-generated content? Consider these and more trends in this helpful article. Read more after the jump…
Sure, I want you to click on the case study and check it out – but as I was thinking about how this project came together it occurred to me that the success of this video campaign was largely dependent on the creative thinking and execution of our video team.
When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when was the last time you dug deep into your user’s behavior and social media metrics to inform what you do next? This week brings us several insightful articles about testing and revising our social media strategies – with several common themes.
Over the past couple years, the shift to live video has been hard to ignore. According to research from Livestream, 81% more people watched live video in 2016 than 2015 and 82% would rather watch a live video than your standard social media post. 56% of Millennials watch live content on their mobile device, and brands are starting to notice.
Companies such as ESPN has poured billions into live production because they know that’s why their audience turns into their networks. But high quality livestreaming isn’t something that’s exclusive to bigwigs like ESPN anymore. Thanks to agencies like CenterTable Studios, you can make your live content look top notch. We now have the ability to reach people on multiple platforms simultaneously and interact with our audiences who are thirsty to be engaged with.
The way brands engage with consumers is constantly evolving and with that, video consumption is becoming more and more relevant. This week, we’re exploring some new opportunities to take your video game to the next level.
It’s official: more than half (55 percent) of Americans over age 50 are now getting their news from social networks. What’s more, 74 percent of non-whites claim social networks as their source for news, too. Facebook earned the top spot among platforms – in part due to its sizable user base – with YouTube taking silver and Twitter earning bronze. Chances are you’re using these platforms to grow your business and interested in reaching at least some of these audiences, so take a minute to dig into the latest Pew Research for more! In the meantime, here are a few updates to get you off on the right foot.
Technology is a fickle beast that can really creep up on you. One minute you’re blissfully content that two-day deliveries exist, and next thing you know, there’s shoes that order pizza and hoverboards that don’t actually hover and function as boneless scooters (turns out keeping wheels on things is still one of the best ways to keep your face from eating concrete).
The advent of 360 cameras was one of those things that crept up on me. From 16 GoPro camera rigs to smartphone clip ons, companies are constantly innovating the way consumers are telling their stories. However, like the proverbial cynical caveman that I occasionally am, the discovery of fire has left me wondering about the best ways to use it. Read more after the jump…
Is video eclipsing all other forms of content? All puns aside, social platforms’ focus continues to land squarely on video content, as showcased from a couple of our articles this week. Additionally, news outlets are continuing to pour resources and efforts into shorter, bite-sized newscasts on Snapchat with both NBC and CNN making big moves on that platform.
With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.
think with Google: What Brands Can Learn From Educational Content on YouTube If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera.Read more after the jump…