Tag Archives: video

Tips To Up Your Video Game

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The way brands engage with consumers is constantly evolving and with that, video consumption is becoming more and more relevant. This week, we’re exploring some new opportunities to take your video game to the next level.

Video Advertising

TechCrunch: Video advertising took a big leap in Q2, according to Smaato
Video advertising is on the rise. According to Smaato, video ad spending was up 142 percent from Q1 and the most popular ad format was full-screen interstitials. Rewarded video formats, where you watch an ad for in-game or in-app rewards, also had 96 percent increase in impressions and a 153 percent increase in ad spend. Read more after the jump…

When it Comes to Social Media, Age is Just a Number

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It’s official: more than half (55 percent) of Americans over age 50 are now getting their news from social networks. What’s more, 74 percent of non-whites claim social networks as their source for news, too. Facebook earned the top spot among platforms – in part due to its sizable user base – with YouTube taking silver and Twitter earning bronze. Chances are you’re using these platforms to grow your business and interested in reaching at least some of these audiences, so take a minute to dig into the latest Pew Research for more! In the meantime, here are a few updates to get you off on the right foot.

The Verge: Facebook Launches Crisis Response Hub to Help Users During Disasters and Attacks
Meet Facebook’s newest site feature, Crisis Response. This new hub houses all of the platform’s safety-related tools including Safety Check and Community Help – so whether you’re involved in the crisis, tracking the news or hoping to help those impacted, Facebook has now centralized communication options during a crisis situation. Read more after the jump…

360 Video: To Gimmick Or Not to Gimmick

360 Video: To Gimmick Or Not to Gimmick | CenterTable & GroundFloor MediaTechnology is a fickle beast that can really creep up on you. One minute you’re blissfully content that two-day deliveries exist, and next thing you know, there’s shoes that order pizza and hoverboards that don’t actually hover and function as boneless scooters (turns out keeping wheels on things is still one of the best ways to keep your face from eating concrete).

The advent of 360 cameras was one of those things that crept up on me. From 16 GoPro camera rigs to smartphone clip ons, companies are constantly innovating the way consumers are telling their stories. However, like the proverbial cynical caveman that I occasionally am, the discovery of fire has left me wondering about the best ways to use it.
Read more after the jump…

The Eclipse, Video and Snapchat News

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Is video eclipsing all other forms of content? All puns aside, social platforms’ focus continues to land squarely on video content, as showcased from a couple of our articles this week. Additionally, news outlets are continuing to pour resources and efforts into shorter, bite-sized newscasts on Snapchat with both NBC and CNN making big moves on that platform.

Video:

eMarketer: How Social Platforms Are Using Video to Capture Audience Attention
We’ve been hearing more and more about the prominence of digital video (and in case you missed it, CenterTable had some pretty big news in that world earlier this month!), and this article outlines how social platforms are continuing to look for ways to get a larger piece of the overall “digital video pie.”  Read more after the jump…

You want video? We’ve got video.

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With the addition of our CenterTable Studios video production and motion graphics team you might accuse us of having video on the brain. It’s no coincidence that we’re beefing up our video capabilities while almost all the new features being rolled out this week in social media land are video-related. Projections from people who know say demand for video on digital and social platforms will continue to grow. In fact, a 2016 report says 43 percent of people surveyed wanted to see more video content from marketers.

Google

think with Google: What Brands Can Learn From Educational Content on YouTube
If you pitted grumpy cat vs. Mr. Rogers in a YouTube watch time battle, Mr. Rogers would take the prize. According to Google, education and learning videos earn 4X the watch time of animal videos. For brands, that means creating educational and entertaining content can help engage your customers. Another point of engagement, making an effort to put diverse faces on camera. Read more after the jump…

CenterTable Acquires Fourth Wall Productions, Expands Video Capabilities

Video Production & Motion Graphics | CenterTable Digital Agency | Denver, CO

Some of the CenterTable video production team onsite at Red Rocks Amphitheater.

The changes within the marketing and communications industry over the past decade have been equally swift, exciting and unforgiving. Ten years ago, Facebook and Twitter were certainly not household names, Denver had two newspapers, the iPhone was just launched (with a 2.0 MP camera and no video capabilities), Instagram and Snapchat were still years from existence and Periscope was just a thing on a submarine.

A lot can change in 10 years.

We are currently experiencing a dramatic shift in user behavior toward video content. Recent statistics indicate that shift is even more aggressive than most of us might believe: Read more after the jump…

When is Live Video a Good Idea?

The CenterTable team in a live broadcast from the Greeley Stampede | CenterTable Digital Agency | Denver, CO

The CenterTable team in a live broadcast from the Greeley Stampede.

In my time as a news reporter there were two types of producers (generally): Those who only used the live truck for breaking/extremely visual stories and those who used live trucks in virtually every newscast.

Fast forward more years than I’m willing to admit, and we’ve got a similar situation now that Facebook, Instagram and Twitter all have “live” video options. Many brands and individuals are using live video options extremely sparingly (if at all) while others seem to be using it all of the time.

What’s the smart approach? Read more after the jump…

New Features for Your Fourth of July Week

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It seems you can’t even take a couple of days off to celebrate America’s independence without missing new updates to nearly every social media platform. When Instagram zigs, Snapchat seems to zag – the latest in big updates to each platform are listed in this week’s reads below.

Snapchat:

CNBC: Snap Now Lets Users Add Links to Snaps
It’s been a long time coming, but Snapchat users can now add links to their snaps via the new feature they’re calling “Paperclip.” The feature moves Snapchat ahead of rival Instagram when it comes to flexibility in driving traffic to outside sources, which of course has a ton of traffic/conversion potential. Read more after the jump…

Does Your Marketing Mix Have Enough Ingredients?

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Too often in marketing organizations a small number of tactics receives a disproportionate amount of attention. Whether it’s one or two social media platforms, email, or sales engagement, a number of factors including internal pressures and associate skill levels can influence where time is spent. Stepping back to make sure all you’re evaluating all available marketing tactics and including the right ones will need to long-term success.

Email Marketing

MediaPost: Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email
The author of this column oversells the value of email a bit but his point about it being an extremely important part of the marketing mix is 100% correct. As we mentioned above, each of these individual tactics can drive results for your business even with limited budget and bandwidth. Read more after the jump…

Video killed the radio star — and pretty much all other forms of content

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It’s not exactly breaking news, but it was a big week for video across all digital channels. So much so that we better jump right to it!

Snapchat

TechCrunch: Time Warner will spend $100M on Snapchat original shows and ads
Your video is too long. That’s a common refrain from marketers to brands these days, and Time Warner may be buying in. The cable juggernaut struck a deal with Snapchat this week to produce a gaggle of 3-5 minutes shows in vertical video format that will span genres, including scripted drama, daily news shows, documentaries and comedy. Read more after the jump…