Tag Archives: Vine

Weekly Reads – Smile, You’re On Camera!

selfie photo

Given their rise toward the top of the list of most popular social media platforms, it’s no surprise that we’ve got a lot to talk about when it comes to Instagram and Snapchat this week. Squeezing into the picture, too, is our old friend Facebook, which recently started testing Snapchat-style camera effects.

Before you take in the latest news and trends, however, we invite you to pop in on two interesting case studies. The first outlines how Martha Stewart is cooking up continued success on Facebook Live. Another tried-and-true brand, Jeep, handed customers the keys to its brand in celebration of its 75th anniversary and it’s been a great ride. Now grab a snack and buckle in as you dive into this week’s reads to gather inspiration to implement your own future case study!

Facebook

TechCrunch: Facebook Tests Snapchat-Style Camera Special Effects With Ephemeral Sharing

While not available globally quite yet, we’re excited to see Facebook’s Snapchat-like features that it just began testing in Ireland. New-to-Facebook features will feel similar to those available on Snapchat, including animated selfie-masks and geofilters, along with some unique “reactive” filters that respond to the user’s movements. It’s unlikely these changes will override Snapchat, but instead give Facebook loyalists a reason to stay on one platform.

Read more after the jump…

Will the Social Media Influencer Bubble Ever Burst?

screen-shot-2016-10-29-at-9-24-22-amIt may come as no surprise that many of today’s top advertising influencers are young, hip and taking Madison Avenue by storm – and making lots of money in the process.

60 Minutes recently covered the story, which may have left its generally older, conservative demographic shaking their heads. In case you missed the segment, it featured several 20 somethings who are commanding big dollars to represent brands, and advertisers are lining up to tap into their huge followings on social networks and the back-end data that proves their reach.

@LoganPaul is one of the biggest stars and he’s just 21 years old. This millionaire’s videos have attracted more than 30 million followers on his social media platforms. He was even featured on the cover of Ad Week. His Dunkin Donuts ad had an online reach of 7 million, similar to what a prime time TV spot would reach, and they paid him just $200K for one-day’s work.

Read more after the jump…

Capturing Fourth of July Celebrations & Debacles

America’s birthday is almost upon us and that means plenty of delicious BBQ, booming fireworks, bare feet on grass and parades on Main Street in our near future. GFM’s proud social media geeks agree that all seem like perfect backdrops for capturing a few awesome social media videos!

Since we’re all about gathering great content, below is our Fourth of July GFM Wish List for a few entertaining Vine and Instagram videos we’re hoping our team will capture as we all spend time with our friends and family celebrating our country’s independence.

Our challenge to the GFM team is to beat this priceless video of a baby’s reaction to seeing fireworks for the first time. Now THIS is what we’re talking about when it comes to viral videos!

Read more after the jump…