Tag Archives: visual

When is Live Video a Good Idea?

The CenterTable team in a live broadcast from the Greeley Stampede | CenterTable Digital Agency | Denver, CO

The CenterTable team in a live broadcast from the Greeley Stampede.

In my time as a news reporter there were two types of producers (generally): Those who only used the live truck for breaking/extremely visual stories and those who used live trucks in virtually every newscast.

Fast forward more years than I’m willing to admit, and we’ve got a similar situation now that Facebook, Instagram and Twitter all have “live” video options. Many brands and individuals are using live video options extremely sparingly (if at all) while others seem to be using it all of the time.

What’s the smart approach? Read more after the jump…