Tag Archives: W

SXSW 2018: Lessons From Westworld’s Unforgettable Experience

Westworld at SXSWSXSW Interactive is inherently about digital communications. How, as individuals and marketers, we use social media, smart phones and digital advertising to connect, one-to-one or one-to-many.

But the prevalence of these digital tools and our reliance on them to reach large, hopefully targeted, audiences at scale has caused brands to lose touch with the importance of creating experiences that their fans can share both online and off.

Read more after the jump…