Tag Archives: wall street journal

Working From Home Trend Getting Some Push Back

digiden copyNational Public Radio and The Wall Street Journal recently did stories about how some employers are cutting back on allowing employees to work from home, citing the need to have people together to enhance creativity and collaboration.

A number of large companies in recent years announced similar measures – Yahoo, HP and IBM – all began to recall home-based employees to work in the office.

Still, teleworking is extremely widespread. According to the Society for Human Resource Management, 40 percent of employers allow employees to regularly work from home.

Read more after the jump…

Lenses are the New Cool Kid on the Block

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Both Snapchat and Pinterest announced new “lenses” in the past week, aimed at improving user experience and engagement. First reactions – both concepts are very impressive. We also highlight the flip side of the coin with brands – how much is too much with creative campaigns, to the point that it turns off audiences? To be sure, we’re walking a fine line in marketing and communications.

Digital Advertising:

Wall Street Journal: The Danger of Assertive Advertising
A new study tells us that consumers are turned off when being told what to do. In fact, one aspect of the study resulted in consumers spending only half as much as a result of more assertive ads. Much like our audience-first approach at CenterTable, it’s a case in point that knowing your audience (how they behave, what they expect and what they want) is always the first strategic step in any marketing communications campaign. Read more after the jump…

WSJ soliciting leaked documents: 6 ways PR pros should prepare

The Wall Street Journal is getting in to the leaked documents business.

The most-widely read newspaper in the U.S. on Thursday announced it has created a stand-alone website on secure servers allowing the public to submit materials along with their contact information or remain anonymous.

The site is called SafeHouse.

Although there is no mention of this being an alternative to Wikileaks, you don’t have to read between the lines to assume that’s exactly what it is. Remember, Time magazine called WikiLeaks the biggest journalism development since the Freedom of Information Act.

It in its news release, Robert Thomson, editor-in-chief of Dow Jones & Company and managing editor of WSJ, said: “The Wall Street Journal is the world’s most trusted source of news, and SafeHouse will enable the collection of information and documents that could be used in the generation of trustworthy news stories.”

WSJ said SafeHouse provides a single location for readers to submit information on any topic via multiple available formats, including text files, audio recordings, photos, and more. Information provided to SafeHouse will be reviewed and vetted by a senior editor assigned to manage the information.

If a user prefers to be considered a confidential source before agreeing to provide materials to WSJ, the user can fill out a secure online form, and an editor will follow up directly.

Given the high-profile stories generated by WikiLeaks, and legal problems by its founder Julian Assange, it makes sense that WSJ would try to move into the leaked documents realm. Plus, its name carries some cache and journalistic integrity to determine what to release and what not to.

Given this mainstream move into the leaked documents world, here are some common-sense steps when it comes to internal and external communications strategies:

• Remember that anything in writing can be forwarded, copied, saved or rebroadcast;

• Confidential communications are best handled in person, not via e-mail;

• Never say anything in an e-mail that you wouldn’t want your boss or competitor to read;

• Engage legal and communications team counsel early for particularly sensitive issues and documents;

• If a confidential document must be distributed electronically, be sure to watermark it “Draft” and/or “Confidential” and ensure the recipients understand the importance of keeping the document confidential

• Consider copying sensitive correspondence to the legal department, thus creating privilege.

(This post also appears on PRDaily.com)

~ Gil Rudawsky

Multimedia world changing how we communicate

Here’s further proof that the media landscape is continuing to change, reinforcing that the tried and true traditional news mediums are becoming less of a factor in the communications and PR world.

The Audit Bureau of Circulation (ABC), considered the gold-standard guide to newspaper circulation numbers, reported this week that from April through September 2010, weekday newspaper circulation numbers across the county dropped 5 percent compared to the previous six months.

It’s a grim story for newspapers, but still a slight improvement from the last report, which showed circulation numbers dropping 10 percent. To put it in perspective, consider the falling numbers are coupled with ballooning expenses in everything from newsprint to employee health benefits.

Only The Wall Street Journal showed a distinct increase in numbers, since the ABC began counting paid online subscriptions in its report.

GroundFloor Media offers a couple of best practices that we can takeaway from the ongoing trend:

• Newspaper pitches must be targeted to specific reporters, and include real news. Shrinking news holes means gone are the days of simply blanketing a nominal press release and expecting some pick-up.

• Consider taking advantage of “On the Move” sections. When I was at the Rocky Mountain News, we had reports showing that these announcement sections were one of the most highly read features of the paper, next to the obituaries (which is an announcement of sorts but not one that we hope to use anytime soon).

• Look for strictly online news publications and citizen journalists to pitch, such as AOL’s DailyFinance or MSNBC.com or Examiner.com. They don’t have newsprint or distribution costs and to a certain extent, their content can be endless. Plus, content lives forever online, and will never be used as fish-wrap.

• Social media is doing the job of newspapers. Use the power of the word-of-mouth sensation of the social media world to announce events or client news.

• The paid online newspaper subscription model is expanding, as newspapers try to recoup loses from the print editions. The Grand Junction Sentinel was the first newspaper in the state to begin charging for most of its online content. The model works for the Wall Street Journal, but it might be an uphill battle for local publications.

Plunging newspaper circulation numbers further acknowledges we live in a multichannel world. The good news is more people are getting news; we just need to be smart about how we reach them.

~Gil Rudawsky