Every year I look back at what was popular in graphic design and make my predictions for the trends that will stick around for another year. In 2018, graphic design will continue to incorporate cropped and chaotic typography, bright colors, gradients and custom illustrations. These trends will be pushed even further in the upcoming year, though. Colors will be brighter, and designers will utilize patterns and hues that are reminiscent of the 1990s. Squiggles, triangles and dots in neon colors will be transposed over bold, disjointed typography. The soft pastel shades that were popular a few years ago will be replaced by rich, full-bodied colors, like purple, turquoise and ultramarine. Serif fonts will make a resurgence, especially for headlines on the web. Custom illustrations will still be a useful tool for businesses looking for a handcrafted touch that separates them from competitors. When done right, illustration is a powerful storytelling tool that fosters connections between brands and customers.
Below are some examples of the graphic design trends you will likely see more of in 2018. Happy New Year!
Though I do my best to anticipate client needs, problems occasionally arise when clients haven’t fully considered what their design needs actually are. It’s easy to say, “I need an infographic,” or, “We want an updated logo,” but it’s much harder to dissect the who, what, when, where, how, and why of a creative project.
Graphic Designers are trained to glean as much information as we can from interactions with our clients, but a reciprocal relationship in which the designer and the client are open and honest always results in the best work.
When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when was the last time you dug deep into your user’s behavior and social media metrics to inform what you do next? This week brings us several insightful articles about testing and revising our social media strategies – with several common themes.
You’ve probably heard that pictures are the king, or queen, of social media. But that doesn’t mean mean stock images. We’re talking infographics, and beautiful, original images. Driving people to action and helping them recall your content requires compelling visuals, unless you happen to be a sophisticated Russian hacker. Fortunately, there are a plethora of online tools to help create those visuals and new ones are always popping up.
A couple weeks ago, the Golden State Warriors finally found out they would be playing the Utah Jazz in the second round of the NBA Playoffs. To many Warriors players, the news came as a disappointment, but not because they were concerned about facing the Jazz in a seven-game series. The confident Warriors were simply hoping they’d be spending their off nights in a more exciting city than Salt Lake.
Some of the world’s biggest advertisers have created public relations disasters for themselves by entrusting the wrong people with their social media accounts, not thinking critically about what they were posting or tackling issues they shouldn’t. Treat this as a reminder to mitigate backlash on social media by solidifying your voice and keeping content consistent with your brand. Always do research when you are unsure about what you’re addressing, or don’t address it at all. Finally, don’t mix up Oprah Winfrey and Whoopi Goldberg. C’mon man!
Social Media Fails
Entrepreneur: The 12 Worst Social Media Fails of 2016 Entrepreneur offers a reminder of what big brands did wrong last year, and the fallout that ensued. Although many of the examples seem unbelievable, they could easily happen to any brand that doesn’t take the necessary steps to fortify their messaging.
The Verge: Twitter Might Build a Paid Subscription Service for Power Users
Brands and news organizations will likely be able to pay for an optimized version of Tweetdeck that will allow them to more easily access analytics and alerts. The company is currently conducting a survey with select users to see what new features would be most welcome.
Center for Out-Of-Court Divorce | Website Design & Development
Our team brought COCD’s brand guidelines to life by incorporating photography that exemplifies their mission and advances their message to key audiences. And, as a new organization, our team continues to work with COCD to optimize and update the website to suit their needs as they grow.
I’m in the middle of an important meeting, with a room full of eyes looking at me as if I’ve lectured about quantum physics. Glazed over stares trying to hide that they have no idea what I just said, nodding along in agreement. I can tell by everyone’s faces that I’ve drifted a little too far into the design lexicon, leaving them in a trail of tracking, kerning and leading. I retrace my steps and dive back in, this time speaking in terms that normal people will understand. The confused looks melt away and genuine smiles reappear on their faces. Read more after the jump…
We recently looked at the potential impact of the Google Mobile-Friendly Update on your website’s search engine rankings. Plain and simple: non mobile-friendly webpages will now see a decrease in organic mobile search traffic.
Maybe you’ve since realized your site is taking a hit in mobile search and want to move to a responsive web design. Or maybe it’s just time to refresh your outdated website look and feel anyway. Whatever you reasons, we know that embarking on a website redesign can be both an exciting and daunting endeavor.
Before you get started, we have one angle for you to consider: Build your website for the mobile experience first.