Tag Archives: Weekly Reads

Does Your Marketing Mix Have Enough Ingredients?


Too often in marketing organizations a small number of tactics receives a disproportionate amount of attention. Whether it’s one or two social media platforms, email, or sales engagement, a number of factors including internal pressures and associate skill levels can influence where time is spent. Stepping back to make sure all you’re evaluating all available marketing tactics and including the right ones will need to long-term success.

Email Marketing

MediaPost: Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email
The author of this column oversells the value of email a bit but his point about it being an extremely important part of the marketing mix is 100% correct. As we mentioned above, each of these individual tactics can drive results for your business even with limited budget and bandwidth. Read more after the jump…

Weekly Reads – Test and Revise. Revise and Test. Repeat.

The more things change, the more we have to test and revise. This week’s news includes how Facebook’s algorithm updates have increased attention toward video content, how hyper-targeted ads aren’t always the best approach (for large brands), how Snapchat is changing the retail experience, and how Twitter is making moves to keep up. As we’re all looking for more efficient ways to reach our audiences, remember: don’t get overwhelmed. Testing new features and revising your approach accordingly has always been part of the marketing process.
Read more after the jump…

Weekly Reads – Original ideas and functionality are losing importance

Instant Articles and Google’s AMP. Disappearing stories on Instagram. Facebook emulating Google and YouTube. The need for creating new, original ideas and tools for users is no longer as important in the digital war as how quickly you can copy your competitors. The big three (or four) of Facebook, Google, Snapchat and Twitter become more and more alike every single day.
Read more after the jump…

RNC proves how wildly powerful social media has become

Donald Trump: Photo credit: Gage Skidmore/Flickr)

(Photo credit: Gage Skidmore/Flickr)

My social feed was dominated last month by the Republican National Convention. The broad takeaway? Social media has become a literal kingmaker, and that may or may not be a good thing.

This forthcoming stream of consciousness all started swirling in my head during the recent and arguably petty (but maybe not) squabble between Kim Kardashian and Taylor Swift — one that spawned this point-counterpoint between a social junkie and a disciple of traditional PR. The debate seems to center on whether your professional content can possibly be discovered in the endless sea of social drivel. The social advocate in this debate, 1000head’s Molly Flatt, poignantly states that the drivel has always been there on social as well as in traditional PR; the charge is to find a way to cut through it.

Want a perfect example? Melania Trump’s RNC plagiarism got the ball rolling.
Read more after the jump…

Weekly Reads – Merging Trendy With Tried & True

The digital landscape is constantly evolving, challenging us to adopt the latest technology, stay up-to-date with the newest trends, and anticipate – and capitalize on – the next big opportunity.

Although keeping up with the pace is critical for success in today’s world, it shouldn’t be pursued at the cost of the tried and true best practices by which we operate. And in our experience, the magic really happens when you marry the two.
Read more after the jump…

Weekly Reads – New Ways to Share Pictures and Target Your Videos

It’s an exciting week in the world of social media, with new size limits for GIFs on Twitter, a new way to schedule on Instagram, an option for geo-fencing videos on Facebook, trends to watch on Snapchat and an inspirational story of how a woodworker harnessed the power of Instagram to great results. Phew!

And, speaking of big digital news, we’d be remiss if we didn’t mention Pokémon GO. This phenomenon is sweeping the nation, but if you’re wondering what’s up here’s a quick primer, “Everything you wanted to know about Pokémon GO but were afraid to ask.”

Beyond the platform-specific news, you might take a moment to read this article titled, “Teens: this is how social media affects your brain” from CNN. For better or worse, the rise of social media is changing teens’ social skills as they learn to adapt to an evolving social environment largely based online. Fascinating stuff. We’d love to hear your thoughts!
Read more after the jump…

Weekly Reads – Digital Summit Denver takeaways: Slow down & optimize

Digital marketing conferences tend to be all about the latest and greatest. But this year’s Digital Summit Denver, a burgeoning marcom event here in the Mile High City that wrapped up late last week, had some presenters who were advocates of slowing down, getting better at storytelling and optimizing how you’re utilizing existing platforms with significant audiences. Below are some of our favorite takeaways from presenters.
Read more after the jump…

Weekly Reads – Facebook Updates and the Continued Rise of Snapchat

More changes to Facebook’s News Feed algorithm, and more new Facebook features for social media managers to utilize – all while Snapchat continues to grow and grab the attention of various demographics. This week’s key stories offer several trends and tactics for your marketing playbook.
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Weekly Reads – Strike Up The Brand!

Happy Memorial Day week! Here’s hoping you found some quiet time over the long holiday weekend to reflect on the meaning of Memorial Day and celebrate our country’s freedom with friends and family. Despite the short work week, there’s a lot going on in the world of social media. In particular, a few brands’ use of social media caught our attention. From using social media to protect citizens from life-threatening floods, to a truly heartwarming “surprise and delight” opportunity born entirely on social media, there’s something for everyone to be inspired by this week. Enjoy!
Read more after the jump…