My social feed was dominated last month by the Republican National Convention. The broad takeaway? Social media has become a literal kingmaker, and that may or may not be a good thing.
This forthcoming stream of consciousness all started swirling in my head during the recent and arguably petty (but maybe not) squabble between Kim Kardashian and Taylor Swift — one that spawned this point-counterpoint between a social junkie and a disciple of traditional PR. The debate seems to center on whether your professional content can possibly be discovered in the endless sea of social drivel. The social advocate in this debate, 1000head’s Molly Flatt, poignantly states that the drivel has always been there on social as well as in traditional PR; the charge is to find a way to cut through it.
Want a perfect example? Melania Trump’s RNC plagiarism got the ball rolling.
Read more after the jump…