Tag Archives: Weekly Reads

Time to Get a 2018 Plan Underway


Nowadays things move so fast that spending time reflecting on what’s working and where you can improve on a specific strategy can feel like a luxury. Planning for the New Year? Sure – it’s possible to throw together a plan in an hour, but it’s unlikely you’ll see outstanding results. Now is the perfect time to carve out a few hours to meet with your team to look back on 2017 and talk about what success looks like for your team and your brand in 2018. It might be a challenge to find the time, but it’s an exercise that’s certain to pay off in the long run.

Adweek: 5 Social Media Content Marketing Trends to Watch Heading Into 2018

We’re just weeks away from the New Year, so now is the perfect time to evaluate how your social media content strategy performed in 2017 while considering how you might modify for 2018. Are the right team members on board? How often are you using video? Are you leveraging user-generated content? Consider these and more trends in this helpful article. Read more after the jump…

Are You Revising Your Social Media Strategy?


When was the last time you tested a new strategy or tactic with your social media efforts? Better yet, when was the last time you dug deep into your user’s behavior and social media metrics to inform what you do next? This week brings us several insightful articles about testing and revising our social media strategies – with several common themes.


Ad Week: What National Geographic Did to Earn 3 Million Snapchat Discover Subscribers in Just 3 Months
Not everyone has the budget to command a Snapchat Discover channel, but what we appreciate about National Geographic’s revised approach is the intentional, tailored content it has been offering on the platform. Know your audience, and then understand what works best on each platform. Read more after the jump…

Does Your Marketing Mix Have Enough Ingredients?


Too often in marketing organizations a small number of tactics receives a disproportionate amount of attention. Whether it’s one or two social media platforms, email, or sales engagement, a number of factors including internal pressures and associate skill levels can influence where time is spent. Stepping back to make sure all you’re evaluating all available marketing tactics and including the right ones will need to long-term success.

Email Marketing

MediaPost: Are They Kidding? Survey Shows Small Businesses Prefer Social Over Email
The author of this column oversells the value of email a bit but his point about it being an extremely important part of the marketing mix is 100% correct. As we mentioned above, each of these individual tactics can drive results for your business even with limited budget and bandwidth. Read more after the jump…

Weekly Reads – Test and Revise. Revise and Test. Repeat.

The more things change, the more we have to test and revise. This week’s news includes how Facebook’s algorithm updates have increased attention toward video content, how hyper-targeted ads aren’t always the best approach (for large brands), how Snapchat is changing the retail experience, and how Twitter is making moves to keep up. As we’re all looking for more efficient ways to reach our audiences, remember: don’t get overwhelmed. Testing new features and revising your approach accordingly has always been part of the marketing process.
Read more after the jump…

Weekly Reads – Original ideas and functionality are losing importance

Instant Articles and Google’s AMP. Disappearing stories on Instagram. Facebook emulating Google and YouTube. The need for creating new, original ideas and tools for users is no longer as important in the digital war as how quickly you can copy your competitors. The big three (or four) of Facebook, Google, Snapchat and Twitter become more and more alike every single day.
Read more after the jump…

RNC proves how wildly powerful social media has become

Donald Trump: Photo credit: Gage Skidmore/Flickr)

(Photo credit: Gage Skidmore/Flickr)

My social feed was dominated last month by the Republican National Convention. The broad takeaway? Social media has become a literal kingmaker, and that may or may not be a good thing.

This forthcoming stream of consciousness all started swirling in my head during the recent and arguably petty (but maybe not) squabble between Kim Kardashian and Taylor Swift — one that spawned this point-counterpoint between a social junkie and a disciple of traditional PR. The debate seems to center on whether your professional content can possibly be discovered in the endless sea of social drivel. The social advocate in this debate, 1000head’s Molly Flatt, poignantly states that the drivel has always been there on social as well as in traditional PR; the charge is to find a way to cut through it.

Want a perfect example? Melania Trump’s RNC plagiarism got the ball rolling.
Read more after the jump…

Weekly Reads – Merging Trendy With Tried & True

The digital landscape is constantly evolving, challenging us to adopt the latest technology, stay up-to-date with the newest trends, and anticipate – and capitalize on – the next big opportunity.

Although keeping up with the pace is critical for success in today’s world, it shouldn’t be pursued at the cost of the tried and true best practices by which we operate. And in our experience, the magic really happens when you marry the two.
Read more after the jump…

Weekly Reads – New Ways to Share Pictures and Target Your Videos

It’s an exciting week in the world of social media, with new size limits for GIFs on Twitter, a new way to schedule on Instagram, an option for geo-fencing videos on Facebook, trends to watch on Snapchat and an inspirational story of how a woodworker harnessed the power of Instagram to great results. Phew!

And, speaking of big digital news, we’d be remiss if we didn’t mention Pokémon GO. This phenomenon is sweeping the nation, but if you’re wondering what’s up here’s a quick primer, “Everything you wanted to know about Pokémon GO but were afraid to ask.”

Beyond the platform-specific news, you might take a moment to read this article titled, “Teens: this is how social media affects your brain” from CNN. For better or worse, the rise of social media is changing teens’ social skills as they learn to adapt to an evolving social environment largely based online. Fascinating stuff. We’d love to hear your thoughts!
Read more after the jump…

Weekly Reads – Digital Summit Denver takeaways: Slow down & optimize

Digital marketing conferences tend to be all about the latest and greatest. But this year’s Digital Summit Denver, a burgeoning marcom event here in the Mile High City that wrapped up late last week, had some presenters who were advocates of slowing down, getting better at storytelling and optimizing how you’re utilizing existing platforms with significant audiences. Below are some of our favorite takeaways from presenters.
Read more after the jump…