User experience, from site speed to site security, is a key component in any search marketing program and that is evident in some of Google’s latest updates. And it sounds like Amazon Prime might want to take note given its recent Prime Day blunders.
Google’s mobile Speed Update, which was announced early this year, has rolled out worldwide this month, making page speed a ranking factor on mobile as well as desktop devices. Although this update doesn’t prevent your mobile website from ranking altogether, it may hinder your rankings if your mobile speed doesn’t measure up to your competitor’s. Read more after the jump…
Nowadays things move so fast that spending time reflecting on what’s working and where you can improve on a specific strategy can feel like a luxury. Planning for the New Year? Sure – it’s possible to throw together a plan in an hour, but it’s unlikely you’ll see outstanding results. Now is the perfect time to carve out a few hours to meet with your team to look back on 2017 and talk about what success looks like for your team and your brand in 2018. It might be a challenge to find the time, but it’s an exercise that’s certain to pay off in the long run.
We’re just weeks away from the New Year, so now is the perfect time to evaluate how your social media content strategy performed in 2017 while considering how you might modify for 2018. Are the right team members on board? How often are you using video? Are you leveraging user-generated content? Consider these and more trends in this helpful article. Read more after the jump…
When work gets busy and life gets busy (often at the same time), staying happy at work can be a challenge. Happiness in general is a very loaded term that can’t be addressed in one blog post. That said, I’m always eager to learn what other people do to achieve happiness in the work place.
One aspect of work that can sometimes be overwhelming is very simple: Mondays. Monday can be daunting – it’s the start of the week and the start of a long to-do list. At a recent all-staff meeting, our team discussed strategies for preparing for a stress-free Monday. Here are some of the helpful tips our team shared:
Be Schedule-Aware – Check the schedule to make sure you’re fully aware of all meetings scheduled for the early part of the week.
Go to Bed Early – Get a good night sleep on Sunday night.
Don’t Fall Behind – Stay up-to-date on e-mails throughout the weekend so they don’t pile-up. Don’t necessarily respond, but scan so there are no surprises on Monday morning.
Keep it Free – Avoid post work plans on Monday night so you can rest after work.
Write it Again – Rewrite your to-do list on a fresh piece of paper so you feel organized.