Tag Archives: world record

How to Break a World Record

With sore backs and soaring spirits a group of dedicated staff and volunteers from Illuminate Colorado IMG_9991aplanted pinwheel number 2,009, completing their attempt to break a world record for most pinwheels in a line (the current record is 1,000). Illuminate Colorado, a network of four established organizations partnering to build brighter childhoods and prevent child abuse for kids in Colorado, successfully raised awareness for their cause with their world record attempt, securing local media coverage and reaching thousands of people in-person and across TV and digital channels.

Recently, GFM had the opportunity to work closely with a client interested in raising awareness for their brand and cause, but in a month crowded by other organizations looking to do the same, the real challenge was how to stand out. Together, we decided to attempt to break a Guinness Book of World Records (Guinness) record with the goal of earning media coverage and gathering content to leverage on social media.

Like digging a trench in your yard, breaking a world record can seem straightforward, but once you start moving earth you might run into unexpected gas or sewer lines. It’s best to take time to consider what you’re getting into before you dig in. Here are our lessons learned. Read more after the jump…