Tag Archives: youtube

Stop stalling and create a Snapchat strategy

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Snapchat’s growth has finally slowed and Instagram continues to add features that mimic some of the platform’s most engaging features. But a huge opportunity still exists for marketers willing to create the right kind of content. Snapchat isn’t right for every brand, but if your audience includes anyone under the age of forty you’re missing out on reaching a significant percentage of them on this platform.

Snapchat

Mashable: Snapchat’s new ‘limitless’ snaps will change everything
Instagram and Facebook (among others) have made a living (well, an even better living) ripping off Snapchat, so it only makes sense that Snapchat should attempt to improve on Boomerang, a looping video feature on Instagram. An update to Snapchat released this week brings those looping videos along with “limitless” snaps, emoji doodling and a “magic eraser” tool to the app. The “play forever” option for videos creates a tool very similar to Instagram’s Boomerangs and shows Snapchat isn’t going to take the copycatting lying down. Read more after the jump…

Weekly Reads – Year-end recaps, announcements and things that make you go ‘awww’

Weekly Reads

Christmas and New Years are swiftly approaching, and we all know the stories that this season brings: year-end recaps, big 2017 announcements and stories that make you feel warm and fuzzy inside. We just so happen to enjoy all of those types of stories, so this week’s edition of Weekly Reads features some of our favorites. 

Social Year-in-Review

Forbes: The Top 7 Social Media Trends That Dominated 2016

As this Forbes contributor aptly writes, “the social media world changes so fast it’s hard to tell which trends are temporary fads and which ones are going to stick.” This recap does a good job of encapsulating seven trends that rose above “fad” status.

CNET: Adele’s ‘Carpool Karaoke’ is top viral video of 2016

That a video involving Adele would top the charts in 2016 doesn’t tell us all that much. It’s what she’s doing in that video that does. This isn’t a music video from her newest, multi-platinum album or a live performance showcasing the full extent of her incomparable ability as a musician. It’s not even her singing. It’s her doing something we all do: crushing every lyric of a rap song in her car — once again underscoring the power and importance of stripped-down, easily-relatable authenticity on social media.

Read more after the jump…

The Speed of Crisis: 9.5 seconds

I was intrigued by a recent article in The Wall Street Journal that explained how in nine-and-a-half seconds, a company’s reputatioån can be tarnished. Why nine-and-a-half seconds? That’s how long it takes to upload a YouTube video.

In the era where citizen journalists rule and breaking news is shared in seconds via Twitter, Facebook and YouTube, can reputations be destroyed as quickly? According to the author of the article, not entirely.  Is it because we’re more forgiving today than 10 years ago when “traditional” media could determine who was good and who was bad? Do we have shorter attention spans, where a crisis one day is quickly replaced by the next corporate disaster the following day? Or, is the answer somewhere in between?

Case in point – the recent JetBlue crisis. It had the makings of a perfect storm – a pilot with a “medical situation” and more than 130 passengers/citizen journalists armed with cameras and video capturing every moment while it happened – only to share their experiences on social media even before the plane landed.

The incident could’ve been disastrous for the company, but it wasn’t. Less than 24 hours after the incident, JetBlue’s CEO, Dave Barger, was thrust into the national spotlight having to explain what happened on national TV, radio and in newspapers. It certainly could’ve been an ongoing crisis and seriously damaged Jet Blue’s reputation. But, the company’s response was spot-on, including the CEO’s interview with Matt Lauer on the Today Show. Barger was empathetic, he repeated his key messages (without seeming overly rehearsed), and most importantly, he was sincere and forthcoming.

While I believe we probably are a little more fickle today and ready to move on to the next the next big thing, I also believe the rules of responding to a crisis have not changed, even if the speed at which a crisis occurs has changed.

Here are some basic crisis response guidelines we provide to our clients:

  • Acknowledge and accept responsibility for what occurred
  • Plan and implement changes to ensure mistakes are not repeated
  • Engage with target audiences throughout the process

Jet Blue was back in the news again last week when the pilot’s attorney said the pilot will plead he was inane at the time of the mid-air meltdown. Did we pay attention to that news or had we all moved on to the next crisis?

~ Barb Jones