Tag Archives: youtube

The Value of Authenticity – Ft. Rebecca Black

Social media has given users the power to create extensions of themselves within a virtual environment, but at what cost? When the entire world is given a public platform, the lines between reality and perception become increasingly blurred. On episode 2 of Creating Conversations, we examine the darker side of Internet fame and the value of authenticity when dealing with a crisis.

Special Guest: Rebecca Black

Rebecca Black is a renowned artist and YouTuber who unwittingly became an Internet sensation when she was thirteen years old. She has since played an important role in shaping the conversation around cyberbullying and the viral nature of social media.

Read more after the jump…

Instagram + New York = All The Feels

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This week, let’s cut straight to the chase and share two terrific stories that have us swooning. As you may know, we’re remodeling our office so we’ve got our eyes peeled for hip design trends. So, you can imagine our delight at this article (with pics, of course) about How Instagram Made Its New York Office Highly Instagrammable. Amazing! Swept up in a New York state of mind? Let us give you another reason to love the Big Apple by introducing you to the New York Public Library’s new Instagram stories campaign that puts the story back in stories by turning classic novels into – well – stories. Genius! We simply cannot wait to see this campaign unfold. Meanwhile in other news… 

U.S. News & World Report: Social Media Makes People Change Their Views

New research indicates that 14 percent of Americans have changed their views on a social or political topic within the last year because of something they saw on social media. With elections coming up, this is a pretty incredible statistic. Learn more about the research in this comprehensive recap. Read more after the jump…

Twitter Purges Spammers, Instagram Adds Features for Engaged Users

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One platform is deleting users. The other is adding functionality to allow its most engaged users to get even more involved. That dichotomy of headlines seems to well depict the current state of Twitter, a platform actively fighting to break free of its spam-laden legacy, against the consistently spam-averse Instagram, which continues to offer a leg to stand as its parent company Facebook also looks to fight off spam-related issues. Long story short, if you like spam, we hope it’s the sort that comes from a can, because the internet finally seems interested in expelling it from its most popular platforms.

Twitter

New York Times: In Twitter Purge, Top Accounts Lose Millions of Followers

Twitter has long threatened it, and this week the social platform is taking big steps to globally purge accounts it had previously locked after suspecting them of spamming users. Within minutes on July 12, celebrities like Ashton Kutcher, Oprah Winfrey, Rihanna, Katy Perry and Kim Kardashian lost millions of followers. In addressing the purge, Twitter wrote, “Follower counts are a visible feature, and we want everyone to have confidence that the numbers are meaningful and accurate.” Read more after the jump…

Baby Boomers and the Buzz on Brackets

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We collectively sprang forward in the early morning hours of Sunday and digital platforms are bouncing into action as well. If you could use some inspiration to end your work week, today’s Weekly Reads dishes on how to protect your mental health from your seemingly endless Instagram feed. Also on deck: targeting baby boomers and our admiration for Facebook and Twitter as they take on the giant task of curating Major League Baseball and March Madness, respectively.

Facebook

U.S. News & World Report: More Live Sports Are Coming To Facebook
Swing, batter batter! The ink is drying on a deal between Major League Baseball and Facebook. Facebook will exclusively stream 25 weekday afternoon baseball games this season. Bloomberg theories that the deal cost the social platform around $30M. The partnership is the first of its kind between Facebook and a major professional sports league. Read more after the jump…

Watch for Falling Social Stats

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Looking at the year ahead, both businesses and nonprofits will have to be light footed and prepared to change to stay in the digital game. Nonprofits should pay close attention to the changes Google announced to the Google Ad Grants program. Businesses will have to be nimble to make the best of changes to the Facebook News Feed that are likely to have negative impacts on organic page reach. On the proactive side, brands and marketers in 2018 planning mode are realizing the importance of paying attention to topics like authentic multicultural inclusion, not just ethnic tokenization to stay relevant to diverse audiences.

Google

GroundFloor Media: Google Ad Grants Changes in 2018: What Nonprofits Need to Know Now

Big news for nonprofits this week. Google Grants announced changes like the hefty lift of maintaining a 5 percent click through rate (CTR) in order to keep the $10,000 a month ad grant. On the plus side, Google is raising the prior $2.00 per bid limit. Our PPC team goes into detail on these changes. Read more after the jump…

When it Comes to Social Media, Age is Just a Number

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It’s official: more than half (55 percent) of Americans over age 50 are now getting their news from social networks. What’s more, 74 percent of non-whites claim social networks as their source for news, too. Facebook earned the top spot among platforms – in part due to its sizable user base – with YouTube taking silver and Twitter earning bronze. Chances are you’re using these platforms to grow your business and interested in reaching at least some of these audiences, so take a minute to dig into the latest Pew Research for more! In the meantime, here are a few updates to get you off on the right foot.

The Verge: Facebook Launches Crisis Response Hub to Help Users During Disasters and Attacks
Meet Facebook’s newest site feature, Crisis Response. This new hub houses all of the platform’s safety-related tools including Safety Check and Community Help – so whether you’re involved in the crisis, tracking the news or hoping to help those impacted, Facebook has now centralized communication options during a crisis situation. Read more after the jump…

Video killed the radio star — and pretty much all other forms of content

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It’s not exactly breaking news, but it was a big week for video across all digital channels. So much so that we better jump right to it!

Snapchat

TechCrunch: Time Warner will spend $100M on Snapchat original shows and ads
Your video is too long. That’s a common refrain from marketers to brands these days, and Time Warner may be buying in. The cable juggernaut struck a deal with Snapchat this week to produce a gaggle of 3-5 minutes shows in vertical video format that will span genres, including scripted drama, daily news shows, documentaries and comedy. Read more after the jump…

Hot Platforms Offer Cool New Features, Just in Time for Summer

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It may not be official, but summer is in full swing and everything feels fresh and new again. While some of the hotter social platforms are offering their fans cool new features, some of the classics are making a comeback, too. So, grab a cold drink, find a comfy spot under a shady tree and read up on the latest news in the world of social media.

TechCrunch: Facebook Inserts Itself Into Politics With New Tools That Help Elected Officials Reach Constituents
To improve interactions between elected officials and constituents, Facebook has introduced three new features: constituent badges, constituent insights and district targeting. The features ladder up to Mark Zuckerberg’s ambition to increase civic engagement on the platform and we can’t wait to test them! Read more after the jump…

Stop stalling and create a Snapchat strategy

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Snapchat’s growth has finally slowed and Instagram continues to add features that mimic some of the platform’s most engaging features. But a huge opportunity still exists for marketers willing to create the right kind of content. Snapchat isn’t right for every brand, but if your audience includes anyone under the age of forty you’re missing out on reaching a significant percentage of them on this platform.

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Mashable: Snapchat’s new ‘limitless’ snaps will change everything
Instagram and Facebook (among others) have made a living (well, an even better living) ripping off Snapchat, so it only makes sense that Snapchat should attempt to improve on Boomerang, a looping video feature on Instagram. An update to Snapchat released this week brings those looping videos along with “limitless” snaps, emoji doodling and a “magic eraser” tool to the app. The “play forever” option for videos creates a tool very similar to Instagram’s Boomerangs and shows Snapchat isn’t going to take the copycatting lying down. Read more after the jump…

Weekly Reads – Year-end recaps, announcements and things that make you go ‘awww’

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Christmas and New Years are swiftly approaching, and we all know the stories that this season brings: year-end recaps, big 2017 announcements and stories that make you feel warm and fuzzy inside. We just so happen to enjoy all of those types of stories, so this week’s edition of Weekly Reads features some of our favorites. 

Social Year-in-Review

Forbes: The Top 7 Social Media Trends That Dominated 2016

As this Forbes contributor aptly writes, “the social media world changes so fast it’s hard to tell which trends are temporary fads and which ones are going to stick.” This recap does a good job of encapsulating seven trends that rose above “fad” status.

CNET: Adele’s ‘Carpool Karaoke’ is top viral video of 2016

That a video involving Adele would top the charts in 2016 doesn’t tell us all that much. It’s what she’s doing in that video that does. This isn’t a music video from her newest, multi-platinum album or a live performance showcasing the full extent of her incomparable ability as a musician. It’s not even her singing. It’s her doing something we all do: crushing every lyric of a rap song in her car — once again underscoring the power and importance of stripped-down, easily-relatable authenticity on social media.

Read more after the jump…