Media and Social Media Monitoring

Photo by ed100 via Flickr 

Photo by ed100 via Flickr

Tracking what the media and the general public say about your company in print, online and elsewhere is crucial in heading off and managing crisis situations.

At GFM, we’re expert listeners and analyzers. We monitor traditional and social media, deliver real-time updates in the heat of a crisis, and develop follow-up reports that recap how coverage unfolded around the issue. We analyze and track traditional media hits and customize reports to include a broad range of data points. We also track online chatter, from blogs and forums to chat rooms and websites.

It’s about painting the big picture for you. Our Rapid Response team quickly compiles reports, and more importantly, we analyze data and offer strategic counsel on trends and the best course of action during a crisis or issue.