In the “you-know-what happens” category, experience tells us that instances often arise that lead to an organization being portrayed negatively in the news and on social networks. The guiding principles for GFM in these circumstances are honesty, compassion and transparency. That’s what leads to positive outcomes. At the same time, every recommendation and response is tailored to the client and the situation.
Members of GFM’s Rapid Response team are strong advocates for our clients. We work as an extension of your team, gathering and researching facts, mining sources of misleading information, interviewing participants, and working with legal counsel to craft tactful responses. We support our clients every step of the way, whether it’s a strategic planning call at 11 p.m. to draft messaging for the next morning or placing one of our team members onsite, on short notice. And we mobilize quickly for immediate strategic counsel.