Cause Marketing/Community Relations

GroundFloor Media - Giving Back to the Community

Whether you're a company that prioritizes giving back to your community – or you're a nonprofit seeking to raise your profile – cause marketing is an important part of your marketing toolbox.

From the business side, research shows that consumers feel better about companies that support causes they believe in. "Doing good" undeniably makes a difference to the direct beneficiaries of your support, but it can also drive sales and help you build strong and lasting relationships with your customers.

And from the nonprofit side, making sure that people are aware of and believe in your mission is critical to gaining the support you need to sustain your programs and operations.

But once you've decided to take the plunge into the world of cause marketing, how do you know where to start?

The GFM Cares team recognizes the value of cause marketing programs not only to increase brand awareness and loyalty, but also to engage community stakeholders such as customers, partners and employees. Below you will find our favorite cause marketing-related resources.

Noteworthy Blogs

Articles & Case Studies

Are you a fan of a cause marketing resource that is not listed above? Please let us know! We'd be happy to add it…