A PR Library. With our Compliments

GroundFloor Media - The Library

Below are a few of the services to which GroundFloor Media (GFM) subscribes. Please use them at your convenience. Research systems. Pitching tips. Press release distribution. Media search tools such as Radian6, Sysomos and so many more. It’s a lock-stock-and-barrel list of vendors we like to rely on for administrative work so we can focus on our forte: crafting communications strategies and sharing our clients’ stories with their key audiences. We’re proud to offer you a pass-through cost model that saves you money. Why should you pay us extra for services you can subscribe to on your own?

We understand money can be tight, so we encourage you to utilize these low-cost or even free resources yourself. Then you can get back to the business of growing your business.

Industry Organizations. Learn more about the public relations industry from these nationally recognized organizations:

Awards/Speaking Opportunities/Trade Shows. Don’t waste your time doing something that’s already been done. Go to these providers to see where you can stand up and be heard:

Coverage Tracking. Don’t spend your time tracking down every story that ran in every paper, on every newscast or was discussed in social networking mediums. Instead, subscribe to a service and let it do the dirty work we refer to as “clipping”:

Media Database. Here’s where you’ll find up-to-date contact information for print and broadcast reporters nationwide:

Translation Services. Need that press release in Spanish? French? Japanese? Here’s where you’ll find reputable resources to translate your document into different languages. And they know the subtle nuances to help it conform culturally, too:

Wire Services.At the touch of a button, send your press release to news desks statewide, regionally, nationwide or even around the world:

Books of Interest. Below are some of our staff’s top picks for a little light reading:

  • “The Confessions of an Ink-Stained Wretch: An Insider’s Secrets to Getting Press” by John F. Persinos
  • “A Big Life (in advertising)” by Mary Wells Lawrence
  • “Poke the Box” by Seth Godin
  • “Tribes: We Need You to Lead Us” by Seth Godin
  • “We Are All Weird” by Seth Godin
  • “How The Mighty Fall: And Why Some Companies Never Give In” by Jim Collins
  • “Good to Great” by Jim Collins
  • “Managing the Professional Service Firm” by David Maister
  • “The Big Moo: Stop Trying to be Perfect and Start Being Remarkable” by Seth Godin
  • “The Fall of Advertising & The Rise of PR” by Al Ries & Laura Ries
  • “Why We Buy: The Science of Shopping” by Paco Underhill