The inspiration for GroundFloor Media (GFM) emerged from founder Laura Love’s frustration working with PR agencies during the dot-com boom that provided her with mainly junior-level staff as she managed the communications efforts of a startup technology company in Colorado. It was in 2001 when she decided to create a better kind of public relations firm, one founded on a business model that is truly unique — and truly effective.
Love opened the doors of GFM with the promise to staff her agency with seasoned professionals who work as peers and offer results-driven communications services to clients nationwide. Now, well over a decade later, that vision for delivering seasoned expertise and results-driven campaigns with select client partners stands strong.
Today, GFM is nationally certified as a Women’s Business Enterprise (WBE) by the WBE-West, a regional partner of the Women’s Business Enterprise National Council (WBENC). The certification provides us with the opportunity to network and share best practices with other women-owned businesses, as well as serve as a resource to corporate and government entities that share an interest in supplier diversity.
In 2009, GFM was invited to join the prestigious Public Relations Global Network (PRGN), putting us among a select group of 44 independent public relations agencies across six continents. Membership in PRGN extends GFM’s reach not only in key specialty areas — including Hispanic marketing and investor relations — but also in such key geographic areas as Chicago, Los Angeles, New York, Washington, D.C., Brussels, Melbourne and Singapore. This partnership opened doors to new opportunities for our clients, such as the collaboration between GFM and PRGN-affiliate Spider PR in London, where our work led CNN International to cover Ambassador Chris Hill, dean of the Josef Korbel School of International Studies at the University of Denver, and the university’s involvement in the global TEDx movement.